TREND REPORTS
People Don't Think Apple's iPhone is a Good Value for The Money
[Consumer]
2016/11/07 10:41
Here's one issue with Apple's brand: People don't think it offers good value for the money, according to a survey conducted by UBS. Only 20% of 6,500 people surveyed by UBS in the US, the UK, China, Germany, and Japan say that Apple's iPhone "offers value for money."That's far behind rivals like Samsung, LG, and Nokia. It's even behind lesser-known brands such as Meizu and ZTE. "It’s a little...
How Marketers Are Using AI to Improve the Brand Experience
[Business]
2016/11/07 10:41
Artificial intelligence can thank Hollywood for its bad rep. Movies like "Ex Machina" and the "Terminator" series conjure up futuristic doomsday scenarios where intelligent machines wreak havoc on humans. However, in real life, humans are already surrounded by artificial intelligence. Amazon and Netflix recommendation engines suggest books or movies based on previous selections, Google Now rero...
(Video) Born to Fly Baby Bundles Stroller and Carry-on Into One
[Product]
2016/11/07 10:40
Traveling alone can be very stressful. But adding children and all the luggage they need to that mix can be enough to send parents insane. The team at Born to Fly Baby is trying to make it a bit easier to travel with young kids by bundling a stowable stroller into a piece of carry-on luggage.When it's all folded up, Born to Fly Baby looks like a regular hard carry-on case from the outside. It m...
(Video) The Story Behind How LYNK & CO Created A Car Brand From Scratch
[Design]
2016/11/07 10:40
Head of Design Andreas Nilsson describes which values were most influential in determining the identity and design direction of the new auto companyFollowing the reveal of the 01, LYNK & CO’s debut vehicle as an auto brand, PSFK spoke with Andreas Nilsson, Head of LYNK & CO design, about what distinguishes the brand and how it was brought to life starting from a blank sheet of paper.Fr...
(Video) Telehealth Startup Tyto Care Receives FDA Clearance
[Product]
2016/11/06 11:10
Tyto Care Inc. announced today that the U.S. Food and Drug Administration (FDA) has granted 510(k) clearance for its digital stethoscope, a device that will be part of its advanced set of examination tools now being introduced to the world of telehealth. Tyto Care is launching a comprehensive telehealth solution that includes state-of-the-art digital tools for examining the ears, throat, skin,...
(PDF) BCG - Building a Better Customer Insight Capability
[Consumer]
2016/11/06 11:09
Why is it so rare for customer insight (CI) functions to have a seat at the table when key decisions are being made? Executives in consumer-facing companies know that understanding customers’ motivations and anticipating their behavior can accelerate and amplify growth. Yet most organizations struggle to integrate CI into their strategic decision making and core processes.[click to enlarge]CEO...
(Video) Printable Electronics That Self Heal Before Your Eyes
[Tech]
2016/11/06 11:08
Researchers at the University of California San Diego (UCSD) have developed a new type of magnetic ink that produces electronic devices with self-healing capabilities. The UCSD researchers believe that this self-healing quality will make printed electronics far more robust, and therefore more viable for a number of new applications."Our work holds considerable promise for widespread practical a...
(PDF) Each Facebook User Is Currently Worth $14 in Annual Ad Revenue
[Investing]
2016/11/06 11:07
Each of Facebook's 1.8 billion global users has been worth, on average, $14.17 to the social network in ad revenue for the last year, according to SocialFlow's research. Additionally, it found that users on average see about 10 ads on Facebook a day. It's worth noting that Facebook users in the United States are likely worth much more to the social network than those, for instance, in some Asia...
Oben Raises $7.7M to Help You Create Your Virtual Self in VR
[Investing]
2016/11/06 11:06
Oben has raised $7.7 million from Chinese investors so it can put 3D faces in virtual reality. Pasadena, Calif.-based Oben can take a 2D image and create a 3D virtual head, offering one more way to make virtual reality feel more real and immersive.CrestValue Capital, the investment arm of the DunAn Group in China, led the round. Other investors included Cybernaut Westlake Partners, the U.S. fun...
