Forget Pokémon Go, Marketers - The Larger World of AR Is Here
[Business]
2016/08/10 11:04
5 Ways Marketers Can Respond to Augmented Reality.Regardless of whether Pokémon Go becomes the next Pinterest or is just the Pong of our generation, marketers need to get ready. The game has become a wild hit, with more than 20 million people in the U.S. playing it daily, at twice the usage of Facebook. And it signals five new ways to advertise in a virtual world.First, let's define the new me...
(M&A) The Disruptor Disrupted : Why Monster Had to Sell Itself for $429M
[Investing]
2016/08/10 11:04
During the original dot-com bubble, Monster Worldwide was omnipresent, with Super Bowl ads and a sky-high stock market valuation. That it survived so long, when so many of its bubble brethren went kaput, is something of an achievement.But the announcement today of the sale of the company to human resource giant Randstad for $429 million comes as no surprise. Indeed, The Boston Globe had reporte...
(Video) Patagonia Waves Goodbye to Neoprene with Natural Rubber Wetsuits
[Product]
2016/08/10 11:03
Patagonia's new wetsuits use Yulex to cut down on the emissions involved in production.Neoprene is good at keeping surfers warm in the water, but producing it is a dirty business. Not only is the material non-renewable, but it's derived from petroleum or limestone, which means it's a product of mining or drilling. In an attempt to make your next session in the green room a bit greener, Patagoni...
Virtual Reality Classrooms Another Way Chinese Kids Gain an Edge
[Business]
2016/08/10 11:03
Genders of virtual teachers can change to suit cultural norms of the classroom.[A student from Fuzhou city's Qiantang Primary school tries out NetDragon's 101 VR Immersion Classroom headset.]Deep within a building shaped like the Starship Enterprise, a little-known Chinese company is working on the future of education. Vast banks of servers record children at work and play, tracking touchscreen...
It’s a Date - Datelight
[Design]
2016/08/10 11:03
Datelight was created by designer, Cody Moore. He first created the light for his sisters as Christmas gifts, but decided he wanted it to be more than just any old lamp. Datelight is more than just a lamp, it works in conjunction with the Datelight app on your mobile device. Just enter in dates that are important to you, which then syncs up with the lamp.We all have our ways of remembering impo...
(PDF) PwC : The Rise of China’s Silicon Dragon
[Business]
2016/08/09 11:05
China’s internet players are shifting the centre of gravity in the global digital economy and forcing multinationals to rethink fundamental assumptions about the sources of innovation-led growth.Where Chinese businesses were once derided as copycat innovators, the leading digital players have now developed into world-class trendsetters at the intersection of eCommerce, mobile and social techno...
Plant-Based Meat Alternatives Make Significant Advancements
[Product]
2016/08/09 11:05
In recent years, the once humble veggie burger has seen significant inroads in winning over even carnivores through inventive iterations that, while nothing close to what’s served at Shake Shack, are delicious in their own right. Lately, however, a wave of new plant burgers is approximating actual meat in eerily realistic ways.IMPOSSIBLE BURGERImpossible Burger has done what was once thought t...
Pokémon Go Had a First Month Like No Other
[Business]
2016/08/09 11:05
Pokémon Go has taken the world by storm over the first 30 days of its rollout. But to get a sense of exactly how big a phenomenon it’s been, consider this: The augmented-reality game has proven to be eight times more popular than Candy Crush Soda Saga was in the first month after it was released in October 2014.Since its launch on July 6, Pokémon Go had brought in nearly $200 million in sale...
MIT - New Lithium-Oxygen Battery Greatly Improves Energy Efficiency, Longevity
[Tech]
2016/08/09 11:05
New chemistry could overcome key drawbacks of lithium-air batteries.Lithium-air batteries are considered highly promising technologies for electric cars and portable electronic devices because of their potential for delivering a high energy output in proportion to their weight. But such batteries have some pretty serious drawbacks: They waste much of the injected energy as heat and degrade rela...