British snack company Walkers is inviting passersby to get creative with their advertisement.An interactive poster displayed in Manchester by British snack food manufacturer Walkers has invited passersby to get in touch with their playful, creative sides by using their bodies to form the shapes of various letters.The campaign, conducted with the help of Grand Visual and AMV BBDO and is part of...

Microsoft has provided details on its Magic Mirror project, including instructions on how you can build your own. The concept of a smart mirror has been around for a while, but none of them have really materialized into a real product yet. Microsoft joined the fray at its Build conference in March demoing its own Magic Mirror. It has now explained the tricks behind the concept and provided thos...

Fabricated in interlocking segments like a 3-D puzzle, the new integrated circuits could be used in wearable electronics that adhere to the skin like temporary tattoos. Because the circuits increase wireless speed, these systems could allow health care staff to monitor patients remotely, without the use of cables and cords. The consumer marketplace is flooded with a lively assortment of smart w...

SeeNote takes this archaic method to the next level by combining high technology into sticky note functionality, it’s not paper, it’s digital and dynamic.On your smartphone, the world is a few taps away. But many people today are fed up with downloading, scrolling, and Sticky note is very handy to remind us to do certain tasks, there are still lots of people who prefer to use sticky note inst...

On your smartphone, the world is a few taps away. But many people today are fed up with downloading, scrolling, and pinching. Cards are the antidote.[An accessories company uses a card-based wrap instead of an app to connect with customers on mobile.] People of a certain age may remember Hypercard, a card-based storytelling interface that ran on early Apple computers. The idea of representing d...

Companies are using technologies like wearables, augmented reality, and beacons to bridge the gap between digital and physical shopping.[click to enlarge]Transforming bricks-and-mortar shopping is a high-stakes endeavor for retailers given Americans still do over 90% of our shopping in physical stores. In fact, one of the latest trends in retail is the launch of physical stores by online e-comm...

We'd like to preface this story by saying "Don't try this at home," but we already know somebody—probably in Ukraine—is going to seize the opportunity anyway. Having warned you, we hereby assuage our consciences. Companies like GoPro and Samsung have made a mark on YouTube culture by using powerful demonstrations—from smart surfboards to sledding toddlers—to punt their fare. Now, LG's jumpi...

It’s now 2016, and gaming has firmly moved out of the basement and into the living room–and beyond. In fact, more than half of the population in the world’s industrialized countries now identifies as gamers, which has brought a tidal wave of change across the way many of us spend our free time.Today, gaming is as much an aspect of modern culture as anything else. In fact, as detailed in Niel...

Airlines are beginning to acknowledge these situations as sources of stress for modern moms and dads, and are working to make flying better for them and their whole families. LUFTHANSA'S BEDTIME STORIESParents who have to travel for work are often upset that they cannot be home to read to their kids at night. Last fall, to help moms and dads who face this circumstance, Lufthansa installed Bedti...