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The 10 Most Memorable Brand Logos

Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + Gale.The report was based on data from a survey of 3,000 people in the United States and United Kingdom. Respondents were shown the logos of 100 top global brands, then asked to name and describe the ones they found mos...

(Video) MIT - Experimental 3D-Printed Sneaker Shape-Shifts to Fit Your Foot

At the moment, 3D printing is still mostly about experimentation. While it hasn’t quite taken off to revolutionize the way consumer products are made just yet, it does offer a lot of exciting, innovative ideas, especially in the realm of sneakers.MIT’s Self-Assembly Lab, a group focused on research into “active” materials, is working in collaboration with product designers Christophe Gubera...

(Video) The North Face Prototypes The Moon Parka Produced From Synthetic Spider Silk

In partnership with biomaterials company Spiber, high-performance and sustainable protein materials have been created, with limitless applications.Japanese advanced biomaterials company Spiber has developed a jacket made from synthetic spider silk through a partnership with outdoor apparel retailer The North Face. The Moon Parka is the result of over a decade of technological innovation and cou...

Money Is Piling Into Auto Tech: 2015 Is On Track For A Deal Record

Auto tech investors have their foot on the gas as we move toward a world of connected cars.With tech giants and auto makers involved in a race to deploy self-driving cars, there’s renewed attention on auto tech. A flurry of new auto tech startups have been funded in the last few years, and some notable companies have emerged, including driver-assistance technology firm Mobileye, which raised a...

Google is Bringing DoubleClick to Billboard Ads for The First Time

Google has begun testing extending its DoubleClick ad technology beyond desktop computers and mobile phones to billboards.The company is trialing a method for premium billboard ads to bought programmatically — using DoubleClick's automated processes, rather than having to manually place an order with an outdoor advertising company upfront — for the first time.It's a really significant move fo...

Hexagonal Vertical Village in Singapore Crowned World Building of the Year

The Interlace is the eighth building to claim the World Architecture Festival's World Building of the Year.A vertical village in Singapore has been name the World Building of the Year 2015 at the World Architecture Festival. The Interlace is a residential development designed by OMA / Buro Ole Scheeren. It comprises 31 six-story apartment blocks stacked in hexagonal shapes.The Interlace aims to...

3D Printing Process Helps Blind People "See" Art - 3Dphotoworks

New York-based company 3Dphotoworks is aiming to make the 2D world of art accessible to blind people using a 3D printing process that turns paintings, drawings and photographs into 3D printed tactile fine art.Developed in collaboration with the National Federation of the Blind, the process of 3D tactile printing was inspired by the works on neuroplasticity by Dr. Paul Bach-y-Rita, a neuroscient...

(PDF) BCG - The Power of People in Digital Banking Transformation

Waves of change from the digital world are dramatically reshaping customer behavior and expectations in banking. Already more than half of consumers access their savings accounts primarily through digital channels. In addition, traditional banks face fresh competition from unexpected new sources. For example, financial technology, or fintech, start-ups are using software to disrupt nearly every...

The Smartphone Market Is Not a Two-Horse Race

Contrary to what the international media coverage might suggest, the smartphone market is about much more than just Apple and Samsung. While these two companies are still market leaders, their combined market share amounted to no more than 37.3 percent in the most recent quarter. Despite Apple (and to a lesser degree Samsung) stealing the headlines, the fact is that the smartphone market is not...

 

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