TREND REPORTS
The Future is Mobile and Apps, Except That it isn't.
[Business]
2015/05/26 11:07
There are two charts that capture a lot of the way we think about mobile today. In the first, we see that mobile devices are approaching a majority of traffic, and in the second, that a large proportion of all web traffic (a majority in the USA in this instance) and the vast majority of mobile traffic is coming from apps rather than the web. However, if you're not careful you can get quite the...
(Video) Supermarket's "Indoor Sat-Nav" Guides Shoppers to Discounts
[Tech]
2015/05/26 11:06
A newly-refurbished Carrefour hypermarket in Lille, France, has had its fluorescent lighting replaced with LED fixtures containing Philips Visible Light Communication technologyA supermarket in France has become the first in the world to install an "indoor positioning system" created by Philips. The LED-based technology acts like a sat-nav for shoppers, providing in-store directions to shopping...
Food & Board : Edible Billboards Offers Branded Experiences
[Business]
2015/05/26 11:04
Eighty percent of companies plan to increase their digital marketing budgets over the next 12 to 18 months, according to a study released earlier this year. While digital persists as the central venue for brands looking to connect with Millennials, experiential efforts are still important, as they provide compelling shareable content among consumers. Lately, food, beverage and alcohol brands ar...
(Video) Sweden's 'Hemnet Home' Crowdsourced from 200 Million Web Searches
[Design]
2015/05/26 11:03
If you adore box-like, red houses with open kitchens and around 1,200 square feet of space, guess what! You're an average Swede, apparently. Real estate site Hemnet and architects Tham & Videgård came up with the design by crowdsourcing preferences for size, number of rooms and floors, using 200 million clicks on 86,000 properties. "The result is partly a mathematical translation of the st...
(PDF) BCG - Winning at Omnichannel Pricing
[Business]
2015/05/25 11:10
Maximizing Growth While Protecting Margins.Ever since the world’s second merchant set up shop to compete with the first, pricing has bedeviled retailers. The Internet has compounded the complexity by providing consumers nearly complete transparency across retailers, regions, and even national borders, as well as access to any “store” anywhere, anytime. Successive technological innovations, s...
(Video) Dior Uses Virtual Reality to Grant Backstage Passes
[Business]
2015/05/25 11:09
In a trend dubbed "retailtainment," the French label has created a branded VR headset that gives a look behind runway curtains.With the runway being held in bigger venues, live-tweeted and relentlessly shared online, fashion has created a new inner sanctum—the backstage—and Dior is using VR to give more people a pass for that too.Fashion, especially luxury heritage brands, live for exclusivit...
Samsung is Losing Share in China
[Business]
2015/05/25 11:08
Earlier this week, Samsung revealed that it shipped 10 million units of its latest flagship smartphone, Galaxy S6, which launched about a month ago. Considering Samsung’s last flagship phone, Galaxy S5, sold - not shipped - 11 million units in its first month of release, the S6 seems to be struggling to gain steam in the market. It’s unclear how many of the 10 million units shipped the S6 act...
This Kitchen Table Uses No Electricity to Regulate the Temperature of Your Apartment
[Tech]
2015/05/25 11:07
Paris-based industrial designer Jean-Sébastien Lagrange teamed up with French engineer Raphaël Ménard to create the Zero Energy Furniture table, also known as the ZEF Climatic Table.The ZEF table looks like any other with the sleek design of a solid plank oak top and angled legs — but it could hold the secret to cutting energy costs by as much as 60%.“We wanted to see if it was possible to...
College Majors : The Highest Starting Wages
[Consumer]
2015/05/25 11:06
If you want to earn serious money in your very first job after university, you should major in architecture or engineering. According to Georgetown University’s Center on Education and the Workforce, students in architecture and engineering can expect to earn an impressive annual salary of $50,000 in their first job after college, more than any other major.[statista]
