TREND REPORTS
Sunscreen Created by Surfers is War Paint Against the Sun - MANDA
[Product]
2015/10/07 10:56
MANDA Sun Paste uses natural and ray-fighting ingredients long used by the indigenous cultures of Myanmar.Fed up with chemical sunscreens, Encinitas, California-based MANDA has created a natural sunscreen alternative. MANDA Sun Paste is comprised of eight, all-natural, organic ingredients, and uniquely formulated to be highly-waterproof/sweatproof with the goal of outperforming anything else on...
DARPA's Fascinating Self-Healing Body Initiative – ElectRx
[Tech]
2015/10/07 10:56
DARPA's ElectRx program (Electric Prescriptions) is funding research into tiny embedded devices that can monitor conditions inside the body and stimulate particular nerves in response, enhancing the body's self-healing abilities.DARPA is examining health on a nano scale through its electrical prescriptions (ElectRx) program.The human body obviously has an amazing capacity to correct problems in...
Wearable Tech and the Psychology of Fashion
[Consumer]
2015/10/07 10:56
The Apple Watch Hermès collection goes on sale, marking a new foray of tech into luxury fashion. A purchase will set you back a minimum of $1,150 (US) depending on which Hermès leather band you choose.So, can tech win in or with fashion? It’s an open question, but to do so, tech companies will need to understand the basic psychology of fashion. Fortunately, a recent study has been published...
Nissan Teatro for Days Concept Combines Digital and Real World Travel
[Design]
2015/10/07 10:55
Teatro for Dayz: Real mobile technology for connecting and sharing.Study after study shows that young adults don't really care about driving a car the way previous generations did. That doesn't bode well for automakers. In an attempt to get the younger generation more excited about automotive possibilities, Nissan has designed the all-new Teatro for Dayz concept. The concept focuses on digital...
The Floating Seahorses - Dubai is Building Breathtaking Underwater Villas
[Design]
2015/10/06 11:51
Dubai is building these new floating villas with underwater master bedrooms. Created by the Kleindienst Group, the three-level luxury boathouses, called the Floating Seahorses, are the city’s latest lavish and futuristic developments. The gorgeous marine retreats aren’t just expensive eye-candy—the developers say the buildings are specially designed with high-quality marine-approved material...
(PDF) BCG - The Agile Marketing Organization
[Business]
2015/10/06 11:51
The job of top marketers has grown exponentially bigger and harder given today’s digital reality. Traditional skills such as creativity and brand building, although still important, no longer suffice.Mandates have broadened. And marketing has become much more of a science, requiring technical, data-crunching abilities. With digital channels and tools constantly emerging, marketing organization...
Action Exceeds Trust for Multiple Online Ad Formats
[Consumer]
2015/10/06 11:51
Across any type of format, trust is an important component of advertising message resonance. But no matter the format, the desired end result is the same—action.So while a relationship exists between the trust and action, is credibility a prerequisite to purchasing? The results of the latest Nielsen Global Trust in Advertising Report suggests not always: Even formats with lower trust levels ca...
Apple’s Hermes Watches Went On Sale Today, If You Have $1,100 Lying Around
[Product]
2015/10/06 11:51
The product of Apple’s collaboration with the fashion brand Hermes, the Apple Watch Hermes went on sale today at a starting price of $1,100.The leather bands of the Hermes Watches come in three main styles — the $1,100 Single Tour, the $1,250 Double Tour, and the $1,500 Cuff.I love the marketing language used to get people to part with $1,100 for a smartwatch:Uncompromising craftsmanship. Pio...
American Apparel Files for Bankruptcy
[Business]
2015/10/06 11:50
Embattled clothing company says creditors have committed $70 million to continue funding its operations.American Apparel Inc. filed for bankruptcy protection on Monday, the latest setback for a company that was thrown into chaos after a battle to oust founder Dov Charney.The Los Angeles-based clothing manufacturer and retail chain has struggled with shrinking sales and an outsize store footprin...
