A platform to try on makeup without leaving the retailer's website.Recent data shows that 73 percent of women do the bulk of their shopping online via desktop and laptop computers. But when shopping for makeup, it’s difficult to know if you’re getting the colors that are on the screen, or if they’ll be completely different when they come to the door.One new technology is challenging the assu...

Artist impressively matches tons of tasty treats with Pantone colors.Inspired by her social media work for food companies, San Francisco-based digital marketing and brand strategist Lucia Litman adds a tasteful dimension to the PANTONE color system by matching up their shades with colorful sweet treats. Starting off her project with cereal, Litman moved on to using fresh produce when she reloca...

The difference between an 18-year-old and a 34-year-old is often like night and day. From where they live to what they wear to how much discretionary income they take home, a vast array of differences exist within what is often portrayed as a monolithic group of consumers.Likewise, according to Nielsen’s Q4 2015 Total Audience Report, Millennials’ don’t have a uniform media palate. Their liv...

In the business world today, the workplace spans many generations. Fewer people in both the baby boomer and gen x age group are able to retire early because of a less than stellar global economy.Because of this managers are faced with the difficult task of managing teams that are composed of all different age groups. People of different age groups have different opinions of themselves and other...

For centuries, the cost of distance has determined where businesses produce and sell, where employers locate jobs and where families choose to live, work, shop and play. What if this cost fell dramatically, thanks to new technologies? How would the global economy change if manufacturers could produce locally in small batches, without incurring excess cost? Would existing business models and sup...

There's now more evidence that suggests Apple is working on a VR headset.The company's application for a head-mounted display that works with a "portable electronic device" (or the iPhone) was published on Thursday. It appears to be a slightly updated version of a patent granted last February. Apple filed other patents related to VR headsets in 2008, 2009, and 2012.Here's what the patent looks...

Arms race for small artificial-intelligence and autonomous-vehicle startups likely to continue.[click to enlarge]General Motors Co.’s proposed purchase of tiny Cruise Automation Inc. for more than $1 billion would be one of the auto industry’s biggest Silicon Valley acquisitions to date. And it would certainly not be the last.Auto makers and car-parts suppliers have hooked into tech startups...

Wearable technology developer LifeBeam announced today that it scored a $16 million investment led by Squarepeg Capital.The funds from the round will help LifeBeam further develop its “awareable” products, which promise users the “most personalized and insight-driven workout experience.”“The LifeBeam team has taken its impressive track record of success with the most innovative consumer br...

Varian Medical Systems received U.S. and European approvals and is now launching its new Calypso 17G soft tissue Beacon transponder. The device which allows for real time tracking of soft tissue tumors is now half the size of the previous model. This should help improve applicability of the technology for smaller tumors while increasing the accuracy of radiation treatments.The beacon emits non-...