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This Ad Campaign Starts With Cool Cinemagraphs on Instagram

Then Follows Up on Facebook Stuart Weitzman puts the latest marketing tools to the testInstagram and Facebook are more entwined than ever, especially for advertisers, who now have a potentially powerful new marketing strategy?using video ads on one to drive sales on the other. Stuart Weitzman, the fashion brand, is one of the first marketers to buy video ads on Instagram, and then send product...

Smartphones Reach Nearly 77 % Penetration In US

comScore released its latest US smartphone market-share data (February 2015). It asserts that 76.6 percent of the US mobile subscriber population now owns a smartphone. That will easily take us to 80 percent or beyond by year end.The data also show Samsung losing market share vs. November 2014 and LG gaining. Operating system market share numbers are relatively static.I’ve graphed comScore sma...

Early Apple Watch Data : Average U.S. Pre-Order was $707

Unofficial estimates for U.S. pre-orders are probably low but give a solid glimpse into the mix watch sales, with Space Gray aluminum and a black Sport band being the most popular.I wondered why, just six minutes after Apple Watch pre-orders began at 3am ET last Friday, my watch wouldn't arrive for 4-6 weeks. The apparent reason? I was choosing the combination of case and band that was most pop...

(Video) Gillette Rebuilt With Avengers-Inspired Technology

Gillette Innovation Explodes With Iron Man, Hulk, Captain America and Thor Razors Fun spoof of category's clich?s Maybe you've let your beard get a bit grimy?winter did seem to last forever?and you could use a nice, clean shave for spring. But gosh darn it, your beard has gotten too mighty.Could a superhero-infused razor conquer your super masculine mound of face hair? Well, you're in luck: Gil...

How Facebook Dominates Online Communication

Soon, Facebook could be the dominant force in how we communicate online. According to data compiled by BI Intelligence, Facebook is not only the biggest social network, but also owns the second-largest social network and the two largest messaging apps.Facebook's monthly active user base is expected to surpass 1.43 billion in the first quarter of 2015. That's nearly twice the size of Facebook-ow...

Fujitsu Tech Could Bring Us Liquid-Cooled Smartphones

Fujitsu Develops Thin Cooling Device for Compact ElectronicsAlthough there definitely are liquid-cooled PCs, there just isn't room for such cooling systems within smartphones ? or at least, there hasn't been until now. Fujitsu recently announced development of a loop heat pipe that's less than one millimeter thick, which could help future mobile devices to keep their cool.A diagram of the loop...

Fraunhofer - Saving Energy with Smart Fa?ades

The fa?ade element operates using integrated shape-memory alloys and so doesn’t require an external power source. Glass-fronted office buildings are some of the biggest energy consumers, and regulating their temperature is a big job. Now a fa?ade element developed by Fraunhofer researchers and designers for glass fronts is to reduce energy consumption by harnessing solar thermal energy. A demo...

(Patent) Boeing Patented a 'Cuddle Chair' that Could Revolutionize How We Sleep on Airplanes

Ever thought you'd be able to get a good night's sleep in your economy class seat? Boeing hopes to make that a reality with its patented "transport based upright sleep support system."The novel and somewhat bizarre contraption, which GeekWire dubbed the "cuddle chair," involves removing a backpack from underneath the seat and strapping it to seatbelt-like fasteners on both sides of the passenge...

MIT Technology Review Announces 10 Breakthrough Technologies 2015

Not all breakthroughs are created equal. Some arrive more or less as usable things; others mainly set the stage for innovations that emerge later, and we have to estimate when that will be. But we’d bet that every one of the milestones on this list will be worth following in the coming years.1. Magic LeapA startup is betting more than half a billion dollars that it will dazzle you with its app...

 

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