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For Every $3 Spent on Digital Ads, Fraud Takes $1

Some $18.5 Billion Will Be Lost To Ad Fraud In 2015As digital spend continues to reach landmark highs -- it hit $27.5 billion for the first half of 2015 – so does ad fraud, which is now estimated to cost the industry about $18.5 billion annually, according to a report released Thursday by Distil Networks. That means for every $3 spent, $1 is going to ad fraud.The news comes just one day after...

(Video) This HUD For Doctors Proves Less Is More For Future Wearables

This HUD For Doctors Proves Less Is More For Future Wearables VIVI, A GOOGLE GLASS-LIKE DEVICE, HELPS KEEP DOCTORS UP TO SPEED IN THE OPERATING ROOM.For all of its promising ideas and potential, Google Glass can, at best, be summed up as a noble failure. In trying to appeal to as broad of an audience as possible, the resulting device offered little in the way of real world utility. But there we...

New Fingerprinting Tech is More Than Skin-Deep

Most fingerprint scanners work the same way – the pad of the finger is pressed against the scanner’s glass surface, light is shone through the glass onto it, and the light that’s reflected back by the minuscule valleys between the print’s ridges is used to create an image of the print. It’s a system that’s usually effective, although it can fail to read prints that have been flattened by...

(Video) World's First Smart Microhabitat - Biopod

A group of inventors in Calgary, Canada, has developed the Biopod, which they claim is the world’s first smart microhabitat.With the Biopod you can grow just about anything in it: from a herb garden to even a rainforest. The unit also controls light, humidity, ventilation, temperature and rainfall. The Biopod is controlled through an app on your smartphone. All you need to do is just tap your...

(Video) Next - Self Driving Car Swarms

Next is an advanced smart transportation system based on teams of modular self-driving vehicles, designed in Italy. Each module can join and detach with other modules on standard city roads. When joined, they create an open, bus-like area, allowing passengers to stand and walk from one module to another to dynamically optimize occupancy rate and to deliver services on demand in motion. Addition...

(Patent) Apple Applies for a Patent on a New Method to Protect an iPhone Screen

A filing with the USPTO called "Active Screen Protection for Electronic Devices," reveals a method that will protect a glass screen from shattering. We must note that this is a much more complex form of protection than whatever Motorola is adding to its screen to prevent it from shattering.This method uses a phone's accelerometer and sensors to trigger four screen protectors, each positioned on...

How Much Revenue Tech Companies Make Per Employee

One of the remarkable aspects of tech companies is just how much revenue and value some are able to generate with so few employees.Pessimists could view this as bad thing, that these companies don't require as many workers to generate massive revenue — and that our jobs will all be taken by robots. But it also shows how productive a more tech-focused economy could be per person.But exactly how...

3D-Printed Teeth Can Kill 99% of Bacteria

A team of researchers at the University of Groningen in the Netherlands has created a 3D printed tooth that kills the bacteria living in your mouth, thus preventing tooth decay.The key to the bacteria-murdering tooth is a new type of dental polymer that has been infused with quaternary ammonium salts. These salts have antimicrobial properties that can effectively clear bacteria from a sample in...

The Philips Dream Family System

The Philips Dream Family system improves sleep therapy for apnea sufferers through comfort, connectivity, and encouragement.“Was that Dad?” says Calvin in an old Calvin and Hobbes comic strip. “I thought those were trucks downshifting on the highway.” Beside him in the hotel, his father blissfully saws logs, keeping everyone else awake. While loud snoring is the subject of many a family’s...

 

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