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First-Ever Ibuprofen Patch Delivers Pain Relief Right Where It's Needed

The transdermal patch can dispense ibuprofen through the skin for up to 12 hours.One problem with orally-administered painkillers is that even though you may just have pain in a particular area, the medication affects your whole body. This both increases the chance of side effects, and limits the effect of the medication on that one area. Now, however, scientists at Britain's University of Warw...

Palm Tower's Infinity Pool will Let Visitors Take a Dip in the Dubai Sky

The infinity pool will be located on the 50th floor of the Palm Tower at a height of 210 m (689 ft).A new hotel is to open at the Palm Tower in Dubai. The St. Regis Dubai – The Palm will take up part of the 52-story luxury tower, which is the centerpiece of the Palm Jumeirah island. It will boast a 51st story restaurant, a public viewing deck and one of the highest infinity pools in the world....

(Infographic) How Branding and Packaging Affect the Way Consumers Trust Food

76% check ingredients, while 51% look for place of origin. Consumers are more engaged than ever in choosing what foods to buy and what brands to buy them from. Today more than ever, food has become one of the most important—and discussed—choices among U.S. consumers. Since food purchases are heavily influenced by trust, Boston-based consultancy C Space released a study exploring customers' pe...

(PDF) The World’s 50 Most Influential CMOs Study 2015

Phil Schiller, SVP of Marketing at Apple, is the most influential head marketer in the world for the fourth year in a row, according to a recent report from Forbes, ScribbleLive, and LinkedIn.[click to enlarge]The annual report was based on an analysis of more than 100 million pieces of content from news outlets, blogs, and social media sources.The researchers determined CMOs' influence scores...

(Patent) Needle Phobia No More: Drawing Blood With Gusts of Air

Replacing the needle entirely, Google's patent can spawn a new breed of wearable health monitors.A patent application filed by Google reveals plans to develop a needle-free way of drawing blood from the skin surface. The document entitled “Needle-Free Blood Draw” paints a picture of how Google can change the way we sample blood, minimizing discomfort, waste of materials and the chances of inf...

(PDF) Is It Time to Take the 3-D Plunge ? Hope Versus Hype in Additive Manufacturing

For more than two decades, companies have been excited about a revolutionary industrial process that has the potential to reinvent manufacturing. Additive manufacturing—also known as 3-D printing—certainly represents a significant change in the way items can be produced. As opposed to traditional injection molding, casting, or other “subtractive” manufacturing processes, additive manufactur...

(Patent) Apple Invents Woven Fabric Displays for Apple Watch Bands

The U.S. Patent and Trademark Office on Thursday published an Apple patent application describing a method by which light-transmissive materials like nylon are interwoven into conventional textiles, literally creating a woven display for use with devices like Apple Watch. Aptly titled "Woven display," Apple's application details a technique of weaving light pipe fibers into conventional fabrics...

How Major Insurers Are Teaming Up With Internet Of Things Companies

A roundup of partnerships between big insurers like State Farm, Liberty Mutual, and AXA with IoT firms including Censio, Canary, Nest, and Ring.[click to enlarge]Insurers are increasingly recognizing the IoT’s potential to offer real-time monitoring of vehicles, homes, and other areas of key risk exposure. And one way they are seizing on this opportunity is partnering with emerging startups an...

The Smartphone Is Eating the Television, Nielsen Admits

A new study of media and attention by Nielsen Co. confirms what has now become conventional wisdom: Smartphones are winning and traditional television is losing, especially when it comes to viewers in the most desirable 18 to 34 demographic.Nielsen also says that traditional TV viewing by all age groups peaked in the 2009-2010 season, and has been on the decline ever since. Until that point, th...

 

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