1. BCG - 웰니스 시장의 고성장과 액티브웨어 브랜드의 새로운 확장 기회 액티브웨어 시장 성장 정체와 웰니스 붐: 연 5% 성장에 머무는 액티브웨어와 달리 글로벌 웰니스 시장이 연 8% 성장하며 스포츠 브랜드의 확장 기회 제공.전환점(Life moments) 중심 지출 포착: 운동 목표 설정, 체중 감량 등 3대 가속 순간과 육아, 부상 등 3대 유지 순간을 포착해 영양 및 회복(Recovery) 인접 카테고리 확장 필요.AI 탐색 경로(Discovery) 내 노출 확보: 소비자의 80%가 AI를 제품 탐색에 활용함에 따라 AI 추천 알고리즘 내 브랜드 가시성(GEO) 확보의 중요성 증대.▷ Why It Matters: 스포츠...

Activewear growth is stabilizing, but wellness is booming. BCG’s survey of more than 2,000 consumers reveals where brands can tap into the next wave of growth. Activewear brands must engage consumers at pivotal life stages—such as picking up a new sport or starting a weight loss journey—that will change their fitness routines and spending.Companies can extend into wellness adjacencies with products, content, partnerships, and experiences that address emerging consumer needs while reinforcing their core activewear proposition.The key is to...

It relates generally to computer user interfaces, and more specifically to techniques for enrolling and using a mobile key (e.g., secure credential).As electronic devices such as smartphones have become more widely used, their functions have grown beyond phone calls and text messaging. Apple says that providing an efficient method for using and implementing the various functions on these electronic devices can be complex and time-consuming.For example, some existing techniques use a complex and time-consuming user interface, which may includ...

Many people only buy the brand’s watches to boost their chances of getting a handbag.Nothing says “I only bought this to get a Birkin” like an Hermès watch.At least that is a perception the French brand is fighting as it tries to be taken seriously as a maker of high-end mechanical watches. Trends in the secondhand market show why that will be challenging.Hermès’s watch unit has been one of its fastest-growing divisions in recent years and has almost tripled in size since 2019. Although sales were weaker in 2025, the brand sold more th...

How consumer health habits and occasions are reshaping growth across consumer markets and healthcare. Consumers are regularly tracking and adjusting their health behaviours, creating new health occasions involving food, sleep, stress, weight, appearance, performance, and longevity.Consumers still want value, convenience, and clear information in the products they buy, and they are also showing interest in products wrapped in data, diagnostics, coaching, monitoring, subscriptions, and care.PwC’s proprietary product data shows where consumers...

Mistral completed the largest equity fundraising round ever by a European tech company, its CFO said.Mistral AI completed a new funding round led by Samsung Electronics that raised 3 billion euros and valued the startup above $24 billion.The funding round is the largest equity fundraising round ever completed by a European tech company, according to Mistral AI’s CFO.Mistral AI has slightly more than $1 billion in annual recurring revenue and remains smaller than U.S. rivals Anthropic and OpenAI.Mistral AI completed a new funding round led b...

Coca-Cola Original Taste is the most consumed soft drink in the United States ahead of Sprite and Pepsi, but only by a small margin. Another cola drink, Dr. Pepper, is creeping up behind, as data by Statista Consumer Insights reveals, showing the competitive nature of the U.S. cola and carbonated drinks market.The U.S. market offers a lot of choice in the soda aisle, including for cola products, many of which have cultivated loyal followings. 36 percent of Americans said they had consumed the original Coca-Cola soda in the past 12 months, co...

Fashion startup Atorie announced Thursday a $9.5 million seed round with investors, including a16z speedrun, Night Capital, and Lightspeed Ventures’ Jeremy Liew.The company says shoppers can visit the Atorie website and buy handbags or clothes made from the same materials — and in the same factories — that high-end manufacturers use. The items are reasonably priced, too, with an Italian leather handbag costing just a few hundred dollars, compared to the thousands a brand like Prada or Louis Vuitton would sell it for.The startup arrives at...

A broken Eiffel Tower has landed in the Nevada desert. Created by French artist Philippe Maindron, Eiffela Broken Dream reimagines one of France’s most recognizable monuments as a monumental steel sculpture split dramatically in two. Built at a 1:10 scale, the installation has made its debut on the playa at Burning Man 2026, transforming the familiar silhouette of the Parisian landmark into an image of collapse, displacement and resilience.The fractured structure measures approximately 30 meters long and 15 meters high and is constructed fr...