The way consumers buy automobiles has changed radically since the Mad Men era, but not automakers’ marketing. This shift calls for a faster, data-driven approach.The foundation of modern marketing is reliable and comprehensive measurement. But only one-third of automakers believe they have adequate analytics resources to support effective decision making.Measurement insights are valuable only...

Adding a touch of color and whimsy to the daily commutes of those who call Tokyo home, Murakami covered parts of the famous JR Harajuku station with his cheerful motifs. Pictures shared by the artist on Instagram show the stairs leading from the station platform to the ticket gates transformed into a lively photo op.The pop-up store was opened on Harajuku’s Cat Street, known for being home to...

A new tech company is hoping to revolutionize the way we do laundry and we got to see it firsthand at CES 2025.There's a new tech company claiming to have found the solution for one of mankind's most mundane chores, and CNET's ground team got to see the products in action at CES 2025. Tenet's AI Laundry Robots are hoping to be a new and more efficient way to wash and dry your clothes. During th...

Two thirds of leaders would not hire someone who does not have skills in using artificial intelligence, according to the 2024 Work Trend Index Annual Report by Microsoft and LinkedIn. The survey polled 31,000 full-time or self-employed knowledge workers across 31 markets. A knowledge worker is here defined as someone who primarily works at a desk.Looking at a national breakdown, China had the h...

The Monolith is a year-long interior project dedicated for Cadillac. It’s part of studying and designing for an iconic automotive company, General Motors. Over the past 2024, Yijoon Koh, car interior design student, wanted to design luxury interior for a luxury vehicle that’s never been designed before. For this project, she aims to make the interior seamlessly integrates into the essence of...

Technological change, geoeconomic fragmentation, economic uncertainty, demographic shifts and the green transition – individually and in combination are among the major drivers expected to shape and transform the global labour market by 2030.The Future of Jobs Report 2025 brings together the perspective of over 1,000 leading global employers—collectively representing more than 14 million work...

McDonald’s Sweden just found a new way to let fans wear their love for fast food on their sleeves—literally. The fast-food giant allowed festivalgoers to turn their regular McDonald’s orders into custom merch. The design was as personal as it gets—a receipt featuring each person’s unique McDonald’s favorites, printed right onto a minimalist, “Made to Order” paper white T-shirt.This play...

In 1897, Badische Anilin- und Sodafabrik (now known as BASF), launched the first commercially viable synthetic indigo, dramatically disrupting a centuries-old natural dye industry centered around indigo plantations in India and the Americas. Within two decades, synthetic indigo had captured 90% of the global market, transforming how jeans and other blue textiles get their color. The shift was d...

Europe can lead in deep tech—with an ecosystem approach and a well-managed investment strategy.Europe’s deep tech sector is currently witnessing a significant surge in both innovation and interest, heralding a wave of potential scientific and technological breakthroughs. These developments are building credibility for a vision of Europe playing a leading role on the global innovation stage. C...