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* (매일경제 기사) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 "Top 10 Emerging Trends" 발표

 

Apparel Industry : SHEIN Catches up With Market Leaders

The global apparel market has long been dominated by household names like Nike, Adidas, Zara and H&M. But in recent years, one brand has rewritten the rules of the game: Shein. The Chinese fashion brand and global online retailer known for its low prices, massive production volumes and rapid turnover of styles, has surged to the third spot in global market share, surpassing Zara and hot on...

Heinz Taps China’s National Games With A Tomato Twist

When the 15th National Games kicked off across Guangdong, Hong Kong, and Macao, all eyes in China turned to sport. Heinz saw an opening — not as a sponsor, but as a savvy participant in the cultural moment.While the ketchup brand isn’t officially tied to the Games, it teamed up with creative agency Heaven & Hell Shanghai to tap into the national energy. At the heart of the campaign is a c...

On Running Jumps After Raising Outlook For Revenue And Gross Margins

Shares of On Holding $41.40 (18.02%) are sprinting ahead this morning, up about 9% as of 6 a.m. ET, as the Swiss running shoe company today raised its full-year guidance after reporting record net sales and profitability for the third quarter.On revenues came in at 794.4 million Swiss francs (CHF), or ~$994 million, for the quarter, where analysts had expected $960 million, while adjusted earni...

MIT - New Therapeutic Brain Implants Could Defy The Need For Surgery

MIT researchers created microscopic wireless electronic devices that travel through blood and implant in target brain regions, where they provide electrical stimulation.What if clinicians could place tiny electronic chips in the brain that electrically stimulate a precise target, through a simple injection in the arm? This may someday help treat deadly or debilitating brain diseases, while elim...

Why Build-a-Bear Has Been On An Nvidia-Like Run

CEO Sharon Price John has helped transform the plush toy retailer from late-’90s fad into retail juggernaut.Sharon Price John is going around the room introducing me to stuffed animals. First is Bluey, then Pompompurin—one of “Hello Kitty’s best friends,” she explains. There’s a capybara she nicknames “Mr. Chill,” and holding court at the head of the table is Oogie Boogie, the adorably...

Tuno Ring-shaped Dj Controller Reimagines The Deck As A Portable Donut Device

Tuno, conceived by Chaewon Lee, is a compact DJ controller designed to integrate music mixing into everyday life. Shaped as a ring-like device, it condenses the essential gestures of DJing, beat matching, EQ adjustment, and effects control into a single, tactile interface that fits in the palm of the hand.The circular form allows users to spin the circular wheel to match beats, scroll, and clic...

Daily Report : BoF Insight의 Brand Pulse Index - 브랜드 가치와 연결성 매트릭스

1. BoF Insight의 Brand Pulse Index - 브랜드 가치와 연결성 매트릭스BoF 인사이트 브랜드 펄스 인덱스 공개: BoF 인사이트는 알고리즘과 AI 시대에 브랜드 성과를 추적하는 새로운 브랜드 펄스 인덱스 첫 번째 에디션 발행.5가지 성공 차원 측정: 100개 패션 브랜드를 대상으로 발견 가능성(검색), 정체성(가치), 가치(가격/품질), 연결(참여), 사랑(옹호) 등 5가지 지표 평가.가치와 연결의 상관관계: 럭셔리 부문을 분석한...

BoF Insights Brand Pulse Index : Value x Connection Matrix

BoF Insights is pleased to publish the first edition of the BoF Insights Brand Pulse Index — a new benchmark using data and analysis from our new brand tracking tool launched this past month.Algorithms, AI and viral moments are rewriting the rules of brand building — but which brands are keeping pace?Together, the Index and our underlying analysis reveal how 100 leading fashion brands — acro...

Apple And Issey Miyake Unite For The Iphone Pocket –“It’s A Moment Of Connecting The Dots”

The iPhone Pocket comes in two lengths: one short enough to carry on the wrist (like these) and another that can be worn cross-body.It’s no secret that Steve Jobs’s favourite fashion designer was Issey Miyake. The former Apple CEO adopted the Japanese designer’s minimal black turtlenecks as part of the iconic uniform he wore on Keynote stages around the world, though apart from a mutual resp...

 

  Emerging Trends & Future Opportunities


 
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■ 언론 보도 기사 

(매일경제) 트렌드버드, 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표

(중앙일보) 트렌드버드 '2026 10대 이머징 트렌드' 발표

(전자신문) 트렌드버드(Trendbird), 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표


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