1. (PDF) 2026년 글로벌 소비자 AI 이용 현황 분석 및 세대별 쇼핑 여정 추적 보고서소비자 이용률의 증대: 전체 소비자의 3분의 1이 전년 대비 AI 활용을 대폭 확대했으며, 특히 세대별 분석 결과 Millennials 진영이 성장을 적극 견인하는 가운데 전 세대 평균 34%가 최소 하루 1회 이상 실전 사용 중인 상태 확인.주요 우려 요인: 사용성 및 편의성 향상으로 향후 6개월 내 이용 확대 기대감이 우수한 반면, 데이터 프라이버시 침해 우려와 인적 직업 대체 공포 및 답변 불확실성이 부정적 여론을 형성하는 핵심 저해 요인으로 작용.쇼핑 여정의 변화: 온라인 쇼핑객의 60%가 AI 플랫폼...

The AI landscape is constantly evolving. How consumers use and engage with it is, too. At Epsilon, we've been asking consumers about how they use AI as it's become more integrated into everyday lives.What started as a simple question: “Do you use AI?” has turned into inquiries about the nuances of AI use between our personal and professional lives, what AI tools get right and where they still fall short. Our research also explores the various scenarios for AI use and how that differs across generations.What’s especially clear is that as c...

AI can always write for you, but it’s not always right. That’s why JPMorgan wants to double-check its LLM’s homework.AI can always write for you, but it’s not always right. That’s why JPMorgan wants to double-check its LLM’s homework. The company is seeking to patent “a method and a system for obtaining an evaluation of a quality of software code” generated by an LLM. First, a user gives instructions for a task, including the output they’re looking for. The system sends that information, along with a list of available APIs, to the L...

With Google’s multibillion user moat and deep pockets, it’s thriving despite OpenAI’s first-mover advantage.Ayear ago it wasn’t clear how AI was going to work out for AlphabetGOOGL $363.60 (0.18%), which missed out on the first-mover advantage held by OpenAI’s ChatGPT.The fear was that AI competition would eat into traffic for Google’s all-important Search business. And that incorporating AI answers into its own searches could cannibalize revenue, since customers would be less likely to pay for their blue-linked pride of place if peopl...

Coca-Cola and Ogilvy have redesigned the chopstick in the shape of its iconic contour bottle, creating a functional dining utensil that places the brand at the heart of Asian meal occasions.If you visit most parts of East Asia and Southeast Asia, you will find something on almost every dining table, whether it’s at home or a public dining establishment: a pair of chopsticks. If you live there, then you learned to use them starting when you were a young child. If you’re visiting, then you will have to learn to use a pair when eating, or els...

Italian fashion house Prada unveiled on Sunday the inner-layer garment set to be worn by NASA astronauts heading to the moon, underscoring the brand's push to be the first major luxury player to make inroads in the space industry.The body-hugging suit, created in collaboration with Houston-based space infrastructure developer Axiom Space, features ventilation tubes knitted into the garment.“We have really a broad spectrum of capability and know-how,” said Lorenzo Bertelli, Prada’s chief marketing officer, speaking at an event at Prada’s...

Five new papers validate key parts of Commonwealth Fusion System’s ARC reactor.Nuclear fusion reactors offer the hope of vast, clean energy from the same process that powers stars. But despite decades of research, a fusion reactor that can supply practical amounts of power has proven elusive. Now startup Commonwealth Fusion Systems has revealed in depth what it says is the most complex aspect of the reactor it is constructing—the way the reactor controls the plasma responsible for generating power.The company says its findings support its...

Geopolitical tensions and rising travel costs are weighing on people’s vacation plans. According to a recent Statista Consumer Insights survey, a majority of respondents surveyed in several major economies in the first half of 2026 say that international conflicts influence their choice of destinations, including 65 percent in the United Kingdom, 61 percent in Germany and 55 percent in the United States.At the same time, higher prices are becoming a growing barrier. Around 45–47 percent of respondents across these countries report that cos...

Most medical training equipment looks painfully clinical. Gray boxes. Tiny buttons. The overall vibe of “printer from 2009.” This Nursing Trainer looks like it belongs inside a sci-fi trauma unit orbiting Jupiter. Designed to bridge virtual training with real-world medical precision, the system focuses less on flashy technology and more on reducing friction. That’s the interesting part. The idea is simple: if the interface disappears into the background, practitioners can focus entirely on learning critical, life-saving procedures instead...