TREND REPORTS
Backbone Branding Used Images of a #Farmer with His Cow
[Design]
2024/02/14 09:03
Another project with our partner in Iran. In design for dairy products in this select market, brands often use the image of a cow on their packaging. This is an influencing factor to the weak differentiation of brands on the shelf.Our task was to bring a variance and convey the brand values more effectively yet stay within the category logic where its core tenets would still be recognizable.We...
(PDF) PwC’s 27th Annual Global CEO Survey : Thriving in an Age of Continuous Reinvention
[Business]
2024/02/13 09:10
As existential threats converge, many companies are taking steps to reinvent themselves. Is it enough? And what will it take to succeed ?Listen to the CEO Survey report and insights from our expertsTwelve months ago, we reported that nearly 40% of global CEOs believed their companies would no longer be viable in ten years’ time if they continued on their current path. The reinvention imperativ...
Fueled with VC Cash, 10Beauty Built a Robot That Fully Automates a Professional Manicure
[Investing]
2024/02/13 09:09
These guys built a robot to give you a perfect manicure. Can they win over the $11 billion nail care industry?I’m one of the 20 million women in the U.S. who get their nails done every month. I like feeling polished and put-together before a big meeting, but the manicure process can feel like a bit of a slog. I need to call the salon to find a time that fits into my schedule, drive to and from...
(Patent) Ford’s Smarter Charging
[Tech]
2024/02/13 09:07
Ford wants to make sure every EV gets charged when it needs to (without completely draining the power grid). The automaker filed a patent application for “smart charge scheduling” for a fleet of electric vehicles “considering grid demand.” Ford’s application details a system to control charging of multiple EVs “arriving at, and departing from, different charging stations at different time...
(Infographic) The World’s 50 Largest Pharmaceutical Companies
[Investing]
2024/02/13 09:06
Globally, big pharma revenues have grown by more than half a trillion dollars since 2012, driven by an aging global population.American drugmakers make up the greatest market share worldwide by far, supported by high prices in a less regulated market. Yet with 190 drug patents expiring in the next decade, many companies face steep revenue losses at the hands of generic competitors.This graphic,...
(Video) This Shape-Shifting Rikshaw Converts Into an e-Scooter in Less Than Three Minutes
[Design]
2024/02/13 09:06
Having witnessed countless shape-shifting concepts and working prototypes, I always yearn for a set of wheels that is practical in real-life usage and easy enough to transform from one form to the other. To my amazement, an Indian automotive startup has that desire half-fulfilled. Meet the S32 EV that’s an electric scooter transforming into an e-rikshaw and vice versa.While you won’t be seein...
Ganni Makes BioFluff Bags From "World's First Plant-based Fur"
[Product]
2024/02/13 09:05
Plastic-free, fake fur made from nettle, hemp and flax fibres envelops these special edition bags that Danish fashion brand Ganni has unveiled at Copenhagen Fashion Week.The one offs are a riff on Ganni's classic Bou bag made in collaboration with materials company BioFluff, which claims to have developed the "world's first plant-based fur".Unlike existing faux furs, the shaggy textile contains...
Contemporary Tiny House Maximizes Interior Space with "Upside-down" Layout
[Product]
2024/02/13 09:04
The Ellèbore tiny house has a length of 6 m (20 ft) and is based on a double-axle trailer.France's Baluchon likes to experiment with lots of different ideas and layouts in an attempt to squeeze as much living space as possible out of its tiny houses. The firm's latest model, the Ellèbore, takes an unusual approach to this problem and is arranged "upside-down," placing the bedroom downstairs,...
Forecast : Global Ad Spend to Grow Faster in 2024
[Business]
2024/02/13 09:03
Insider Intelligence forecasts that worldwide spending in digital, traditional, and total media ad spending will all grow faster in 2024 than they did in 2023 (when growth amounted to 0.5 per cent YoY).“After two years of relative malaise, the outlook is very positive on a global scale and in every major region,” commented Insider Intelligence’s Ethan Cramer-Flood of the 9.7 per cent total w...
Emerging Trends & Future Opportunities
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(중앙일보) 트렌드버드, '2026년의 Annual Trend Report와 10대 이머징 트렌드' 발표
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