TREND REPORTS
Heinz-Absolut Collab Revives Classic Ad Style for New Pasta Sauce
[Business]
2023/04/03 09:08
Remember when supermodel Gigi Hadid set the internet abuzz with her pandemic vodka pasta recipe? Well, Heinz has taken that idea and ran with it, teaming up with Absolut Vodka to create a limited-edition pasta sauce to recreate the viral dish.Dreamed up in collaboration with Wunderman Thompson Spain, the partnership has birthed a slew of new posters in a callback to the vintage-style Absolut ca...
Deep Render Lands $9M for Its AI-Powered Video Compression Tech
[Investing]
2023/04/03 09:07
Deep Render, a startup developing AI-powered tech to compress videos on the web, today announced that it raised $9 million in a Series A funding round led by IP Group and Pentech Ventures. A source familiar with the matter tells TechCrunch that the round values the startup at $30 million, a respectable number for a five-year-old startup in light of the recent market turbulence.Co-founder and CE...
United States of Advertising
[Business]
2023/04/03 09:06
In a bid to challenge Google's search engine dominance, Microsoft announced the integration of OpenAI's GPT-4 language model into its Bing search engine in February. Now, the new Bing aims to become a competitive search engine in another regard: advertising. This Wednesday, Microsoft's corporate vice president Yusuf Mehdi announced that the company will start integrating ads into its AI-powered...
Apple Needs to Launch a Folding iPad Before It Launches Folding iPhone
[Design]
2023/04/03 09:05
Ever since the world’s first folding phone (the Royole Flexpai) was unveiled, it kicked off a smartphone innovation race that companies like Samsung, Motorola, Huawei, Xiaomi, and Oppo have locked horns in. It also raised some incredibly pertinent questions – will Apple make a foldable too? And when?If patents are any indication, Apple HAS, in fact, been working on a foldable for quite a whil...
(Video) How Design Army Used AI to Create Quirky 'Adventures in A-Eye' Campaign
[Design]
2023/04/03 09:04
The agency blended the latest tech with 'the human touch' to develop retro-futuristic ads for Georgetown Optician.Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.Life on this desolate, wind-swept planet comes in two forms: giant eyeballs th...
Monthly Trend Report - April. 2023
[Trendbird]
2023/04/03 09:03
MONTHLY TREND REPORT - April. 2023 Edition Released !TRENDBIRD (What's the Next Big Thing ?) is a Global Trend Research & Consulting Service that Instantly Delivers Industry Expert Information on Emerging Trends & Future Business Opportunities from Around the World, Always Ahead of The Curve."
(PDF) Bain - 4 Ways Younger Shoppers Will Change Retail
[Business]
2023/03/28 09:10
Bain & Company and Google surveyed nearly 5,800 US consumers to gauge how retail is likely to change as millennials and Gen Z shoppers become more economically dominant.Our research shows they will continue to shop via many channels but won’t reject physical stores, even as their appetite for tech-enabled innovations, such as virtual try-on, grows.The influence of trusted advisers on video...
(Paper) Robot Caterpillar Demonstrates New Approach to Locomotion for Soft Robotics
[Tech]
2023/03/28 09:09
Researchers at North Carolina State University have demonstrated a caterpillar-like soft robot that can move forward, backward and dip under narrow spaces. The caterpillar-bot’s movement is driven by a novel pattern of silver nanowires that use heat to control the way the robot bends, allowing users to steer the robot in either direction.“A caterpillar’s movement is controlled by local curva...
Cartier and Tiffany Are Getting Into AR to Sell Luxury to Gen Z
[Business]
2023/03/28 09:08
These collaborations aren’t the first of their kind, but signal luxury brands want a new crop of customers.I recently tried on a Cartier Tank watch and a slew of Tiffany bracelets, watching the metal and diamonds shine in the dim light. I wasn’t at a store, though; I was in my bed, barefoot and in sweatpants, using an AR experience on Snap that let me see how the jewelry looked on my wrist.Th...
