TREND REPORTS
Sportswear Giants Shift to DTC
[Business]
2023/12/12 09:06
While international sportswear giants such as Nike, Adidas and Puma are bitter rivals, they all have one thing in common: they’re trying to cut out the middleman. Two years ago, Adidas announced an ambitious four-year plan called “Own the Game”, which centers around a shift towards a DTC-led business model. DTC stands for direct-to-consumer and describes, you guessed it, direct sales to cons...
(Video) How Virgin Voyages is Using A.I. to Boost Bookings
[Business]
2023/12/12 09:04
Cruise line Virgin Voyages launched a campaign starring J. Lo’s digital twin, “Jen AI,” that allows customers to customize cruise booking invitations using generative AI to mimic J. Lo’s voice and appearance.According to the company, the campaign has been highly successful, resulting in over 1,000 bookings and increased engagement rates compared with previous campaigns.The team is exploring...
UAE’s First Brewery Is Ready to Legally Make and Sell Beer
[Business]
2023/12/12 09:04
The restaurant and pub was made possible by new Abu Dhabi regulations allowing for alcohol fermentation. The gastropub Craft by Side Hustle will open in Abu Dhabi this month, legally brewing beer using the tubs seen here for the first time in the country’s history.A beer brewery will open in Abu Dhabi this month, becoming the first company to legally make alcohol in the region.The emirate has...
Jackery’s Autonomous Robot has Expandable Solar Panels to Produce More Clean Energy
[Design]
2023/12/12 09:03
Energy company Jackery conceptualizes the Solar Mars Bot, an autonomous roving robot equipped with multiple solar panels to generate clean energy using sunlight like an electric charging station. A striking feature of the autonomous robot is its ability to swivel and expand the multiple solar panels like a Swiss Army Knife, enabling it to absorb more sunlight. Jackery states that the Solar Mars...
Pantone's Color of the Year for 2024 Is 'Peach Fuzz'
[Design]
2023/12/11 09:10
Pantone has just just announced “Peach Fuzz” or PANTONE 13-1023,” the 2024 Color of the Year. Known for its color standards and digital solutions in the design community, Pantone announced the color aiming to move towards empathy and understanding. A hue between pink and orange, the color is soft and inviting and offers “tenderness and communicating a message of caring, community, and colla...
(Infographic) 50 Most Visited AI Tools and Their 24B+ Traffic Behavior
[Business]
2023/12/11 09:09
AI has been an omnipresent theme over the past year, pushing boundaries and redefining several industries in a short space of time. [click to enlarge]An astounding number of over 24 billion visits were generated from September 2022 to August 2023 by just the top 50 AI tools, with an average monthly growth of 236.3 million visits.Out of this massive number, ChatGPT alone accounted for 14 billion...
Meet The First Spanish AI Model Earning Up to €10,000 Per Month
[Business]
2023/12/11 09:08
Aitana, 25, a pink-haired woman from Barcelona, receives weekly private messages from celebrities asking her out. But this model is not real. Aitana, the first Spanish model created by artificial intelligence, was born in the middle of a difficult period.Last summer, Rubén Cruz, her designer and founder of the agency The Clueless, was going through a rough patch because he didn't have many cli...
(PDF) BCG - Marketing Science Is the Path to Profitability for Subscription Media
[Business]
2023/12/11 09:07
Subscription media companies need margin-based marketing approaches that let them reach high-value audiences cost effectively. Precision analytics and AI can help.The unit economics of subscription media models have become much more challenging. The top ten biggest streaming platforms saw average acquisition plummet from 51% year-over-year growth in 2020 down to single digits in 2023.With valua...
Lexus Uveils 8 Minutes and 20 Seconds Installation at Miami Art & Design Week
[Design]
2023/12/11 09:06
Lexus has unveiled 8 Minutes and 20 Seconds, an installation by Dutch solar designer Marjan van Aubel, in the sculpture garden at the Institute of Contemporary Art, Miami (ICA Miami). Brimming with life and colour, the striking solar sculpture reimagines the Lexus LF-ZC (Future Zero-emission Catalyst) concept car as an interactive experience through van Aubel’s trademark use of solar cells. Th...
Emerging Trends & Future Opportunities
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