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TRENDBIRD (What's the Next Big Thing ?)는 분야별 전문가들이 큐레이션한 글로벌 시장의 핵심 트렌드를 실시간으로 제공하여 미래 사업기회를 적시에 포착하도록 조력하는 "Global Trend Sensing & Market Intelligence"서비스로 800여 개의 글로벌 기업들이 19년간 채택하고 재계약률이 85%를 상회하는 높은 신뢰도의 전략 파트너입니다.

1.고객 가치 : 향후 2-3년간 시장을 주도할 것으로 전망되는 혁신 기술과 신사업 아이템에 대한 전망을 전문가 큐레이션으로 제공하여,, 급변하는 시장 환경에서 경쟁 우위를 확보할 수 있습니다.
2.경쟁 우위 : 구체적 사례 중심의 트렌드 분석, 실시간 글로벌 시장 동향, 글로벌 전문가 정보 네트워크, 기업 맞춤형 서비스 제공을 통해 혁신적인 비즈니스 발굴을 지원합니다.
3.주요 고객 : 국내에서는 삼성, SK, 현대, LG, 한화 그룹 등 800여개 글로벌 선도 기업의 CEO/경영진 및 미래전략/신사업, R&D/선행 기술연구소, AI 전략/기술, 마케팅/디자인, UX/CX센터, CVC 등 신사업 및 신기술 발굴에 활용 중입니다.


* (매일경제 기사) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 "Top 10 Emerging Trends" 발표

 

Stockpiling Gold

In a world marked by economic crisis, geopolitical tensions and inflation, national gold reserves play a crucial role: they bolster currency credibility, shield against market volatility and serve as a guarantee in times of crisis. In recent years, as uncertainty lingers, central banks around the world continued to stockpile this precious metal, making gold a key geoeconomic indicator.The Unite...

Members-Only : Luxury’s Gateway To The Ultra-Rich

Despite 1880’s collapse, private clubs across Asia are thriving, offering luxury brands access to HNWIs pivoting from products to experiences.[Mandala Club, now Singapore’s most exclusive private enclave, occupies a restored heritage building in the heart of the city. As Asia’s private club scene evolves post-1880, Mandala exemplifies how experiential luxury and curated community are redefin...

(PDF) Mckinsey - Transforming Procurement Functions For An AI-Driven World

Macro challenges and gen AI are pushing procurement leaders to reimagine their organizations. Companies that can make the required shifts could unlock new value for the business.Procurement functions today face a perfect storm: an unpredictable macro landscape paired with an avalanche of digital disruption. In this context, procurement functions are under pressure to deliver more value with few...

The World’s Heaviest Billboard Just Dropped In Dubai

GymNation is taking weightlifting seriously.The UAE-based fitness chain has unveiled what it claims is the world’s heaviest permanent billboard: a one-tonne installation built entirely from forty interlocked weight plates. Created to promote GymNation’s new Strongman class, the billboard leans into the absurdity of its own mass.The copy? “The only billboard that needs a spotter.”According t...

The World’s Population by Generation

Almost half of humanity (47%) is Gen Z or Gen Alpha.Millennials and Gen X make up most of the global working-age population, while Boomers and older represent just 15%. With Millennials, Gen Z, and Gen Alpha making up nearly 70% of the population, the global workforce, economy, and social dynamics will see rapid transformation in the coming years.As of December 2024, the global population has r...

Offline Is The New Luxury

Logging off is the newest status symbol. Social connection apps are cashing in.When I walked into a concert last month, I was handed a bingo card. The phrases on squares prompted me to find people who had the same favorite color as I did, or had traveled recently — meaning I'd have to speak with strangers. The activity seemed more aligned with a bridal shower than an indie show, but this wasn'...

Daily Report : 버핏 지표 사상 최고치 경신, 워런 버핏 현금 보유액 3,820억 달러

1. 버핏 지표 사상 최고치 경신, 워런 버핏 현금 보유액 3,820억 달러버핏 지표 사상 최고치 경신: 미국 총 주식 시장 가치를 GDP로 나눈 값인 '버핏 지표'가 사상 최고치인 225%에 도달하며 시장 과열이 경고되었는데, 2001년 버핏은 200% 근접 시 "불장난"이라 경고.지표 무시 근거: 미국 기업의 글로벌화(Mag 7 매출 절반이 해외 발생)로 GDP 대비 가치가 부풀려져 보이며, S&P 500의 사상 최고 수준(14% 이상) 영업 이...

The Buffett Indicator Just Hit An All-Time High And Warren Buffett’s Cash Pile Hit $382 Billion

The simplest of all valuation metrics is flashing red; but there are reasons to ignore the alarm.For most, comparing market caps to the GDP of a country is usually a bit of a no-no. GDP is a flow concept, economic activity over a year; market value, meanwhile, is a stock concept, just a snapshot of all the pieces of paper multiplied by their latest price.But, as with all other disciplines, once...

Onitsuka Tiger Sneakers Are Winning Gen Z’s Heart

Along with cans of matcha powder, Monchhichi blind boxes and bagfuls of 7-Eleven snacks, trend-chasing tourists in Tokyo are squeezing one more item into their suitcases home—and sending waves through the footwear industry.The must-have souvenir is a pair of sneakers from Onitsuka Tiger, the 76-year-old Japanese shoe brand. The thin-soled trainers, which have had a loyal fanbase for decades, a...

 

  Emerging Trends & Future Opportunities


 
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■ 언론 보도 기사 

(매일경제) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표

(중앙일보) 트렌드버드, '2026년의  Annual Trend Report와 10대  이머징 트렌드' 발표

(전자신문) 트렌드버드(Trendbird), 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표


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