Cruise line Virgin Voyages launched a campaign starring J. Lo’s digital twin, “Jen AI,” that allows customers to customize cruise booking invitations using generative AI to mimic J. Lo’s voice and appearance.According to the company, the campaign has been highly successful, resulting in over 1,000 bookings and increased engagement rates compared with previous campaigns.The team is exploring...

The restaurant and pub was made possible by new Abu Dhabi regulations allowing for alcohol fermentation. The gastropub Craft by Side Hustle will open in Abu Dhabi this month, legally brewing beer using the tubs seen here for the first time in the country’s history.A beer brewery will open in Abu Dhabi this month, becoming the first company to legally make alcohol in the region.The emirate has...

Energy company Jackery conceptualizes the Solar Mars Bot, an autonomous roving robot equipped with multiple solar panels to generate clean energy using sunlight like an electric charging station. A striking feature of the autonomous robot is its ability to swivel and expand the multiple solar panels like a Swiss Army Knife, enabling it to absorb more sunlight. Jackery states that the Solar Mars...

Pantone has just just announced “Peach Fuzz” or PANTONE 13-1023,” the 2024 Color of the Year. Known for its color standards and digital solutions in the design community, Pantone announced the color aiming to move towards empathy and understanding. A hue between pink and orange, the color is soft and inviting and offers “tenderness and communicating a message of caring, community, and colla...

AI has been an omnipresent theme over the past year, pushing boundaries and redefining several industries in a short space of time. [click to enlarge]An astounding number of over 24 billion visits were generated from September 2022 to August 2023 by just the top 50 AI tools, with an average monthly growth of 236.3 million visits.Out of this massive number, ChatGPT alone accounted for 14 billion...

Aitana, 25, a pink-haired woman from Barcelona, receives weekly private messages from celebrities asking her out. But this model is not real. Aitana, the first Spanish model created by artificial intelligence, was born in the middle of a difficult period.Last summer, Rubén Cruz, her designer and founder of the agency The Clueless, was going through a rough patch because he didn't have many cli...

Subscription media companies need margin-based marketing approaches that let them reach high-value audiences cost effectively. Precision analytics and AI can help.The unit economics of subscription media models have become much more challenging. The top ten biggest streaming platforms saw average acquisition plummet from 51% year-over-year growth in 2020 down to single digits in 2023.With valua...

Lexus has unveiled 8 Minutes and 20 Seconds, an installation by Dutch solar designer Marjan van Aubel, in the sculpture garden at the Institute of Contemporary Art, Miami (ICA Miami). Brimming with life and colour, the striking solar sculpture reimagines the Lexus LF-ZC (Future Zero-emission Catalyst) concept car as an interactive experience through van Aubel’s trademark use of solar cells. Th...

Gen Z is different from older generations. They are digitally native, spend more time watching videos, and have embraced the overlap between media and technology. But Gen Z has some particular habits marketers should pay attention to.1. Gen Z hates bad memesThe No. 2 “ick” or undesirable trait among Gen Zers is a bad sense of humor and taste in memes, ranked behind chewing with mouths open, a...