TREND REPORTS
FreeWater is Testing Ad-Supported Water Bottles
[Business]
2022/11/21 09:08
The beverage start-up hopes advertisers are thirsty for a new marketing channel. Josh Cliffords, the CEO of the beverage company FreeWater, is turning bottled and boxed water into a new form of direct advertising.The idea is this: Slap an ad on the side of a water bottle and you can give it away for free. Freebies, Cliffords is convinced, are the best way to win over consumers.“Other advertisi...
Google’s New Prototype AI Tool Does The Writing for You - Wordcraft
[Tech]
2022/11/21 09:07
Wordcraft is a ‘magic text editor’ meant to inspire writers when crafting new stories, but it’s not likely to replace your favorite authors anytime soon.Remember that time Google showed off its artificial intelligence prowess by demoing conversations with Pluto and a paper airplane? That was powered by LaMDA, one of Google’s latest-generation conversational AI models. Now, Google’s using L...
(PDF) BCG - Future of Work Employer’s Edition Pulse Check
[Business]
2022/11/21 09:06
When people think about the future of work, remote and hybrid work are often the first things that come to mind. But the topic is broader and deeper—and includes leadership, culture, customers, talent, learning, reskilling, and more. To understand how organizations are preparing for the future, we surveyed executives from approximately 350 companies, more than one third of them in the C-suite,...
New DALL-E Integration Adds Generative AI for Next-Level Slides
[Tech]
2022/11/21 09:05
For Tome, which calls itself the “new storytelling format for work and important ideas,” integrating OpenAI’s DALL-E into its flexible, interactive slide options — which it announced today — was a natural fit to add a generative AI dimension to decks. When OpenAI announced the release of the DALL-E API in early November, the San-Francisco-based startup had its chance.“Making that a part o...
The Futuristic Rectangular Scooter with a Bubble Cockpit
[Design]
2022/11/21 09:04
Ask anyone, even AI, to imagine a scooter and chances are you’ll NEVER come across something as avant-garde as this concept right here. Designed by Alexander Yamaev, this oddly eye-catching tricycle scooter concept comes with a rectangular side profile that slices through the air the way a credit card swipes through a payment machine, and a unique wheel setup featuring a massive front wheel th...
(PDF) Bain - Purpose-Led Brands Can Reshape the Consumer Goods Industry
[Business]
2022/11/18 09:10
A new generation of purpose-led brands promises to improve the world by offering consumers ethical, sustainable purchase choices, but their success depends on scale.The world’s food system creates $10 trillion in value and feeds billions of people, but it also faces big challenges. Food and its production have unintended consequences, including pollution. The system overfeeds some and undernou...
Apple Car 1 Concept Embodies Brand's Winning Design Philosophy
[Design]
2022/11/18 09:09
Apple’s ultimate electric car dream is beating alive with Project Titan in the works for a very long time now. The prototype of the next-generation EV is projected to be revealed in 2024 if everything goes to plan, and the production model will debut sometime in 2025 – 2028.This gives independent automotive designers an open invitation to give Apple fans a taste of what the Apple Car could an...
(Infographic) Web3 Companies Building The Future of The Internet
[Business]
2022/11/18 09:08
Investors are pouring money into buzzy Web3 tech. But how does Web3 work, and who's building it? From decentralized finance to play-to-earn games, we break down what Web3 is today and what it could mean for consumers and creators.[click to enlarge]The hype surrounding Web3 — a decentralized internet built on an open, permissionless blockchain network — has transcended Silicon Valley coffee sh...
A Navigation System with 10 Centimeter Accuracy - SuperGPS
[Tech]
2022/11/18 09:07
GPS has been a crucial technology for decades, but it does have its limitations, particularly in urban areas where signals can get noisy. Now, engineers in the Netherlands have developed “SuperGPS” – a hybrid positioning system that combines wireless and optical connections to pinpoint locations within centimeters.GPS satellites each carry an atomic clock that keeps extremely precise time, w...
