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Most Consumers Want Brands to Personalize Their Communications

Seventy-three percent of respondents expect companies to understand their unique needs and expectations, and 62% think companies should anticipate their needs, according to a May 2022 Salesforce report.Attitude of Consumers Worldwide Toward Personalization and Customer Experience Provided by a Company, 2020 & 2022 (% of respondents)Consumers understand that brands use personal data to craft...

Modern Typewriter Comes with a Cylindrical E-Ink Screen - The Flowo Typewriter

Meet Flowo, a typewriter designed for the 21st century. A purpose-built machine that’s designed just for writing and editing, Flowo comes with a qwerty keyboard and a cylindrical screen on the top that automatically scrolls as you type. To rewind, just rotate the knob (as you would on a regular typewriter) and the screen scrolls upwards or downwards. It’s a perfect example of using just the r...

(PDF) WEF - Chief Economists Outlook : May 2022

The May 2022 edition of the Chief Economists Outlook comes out amid extremely high uncertainty about geopolitical developments, the trajectory of the global economy and the next steps for economic policy. Instead of entering a post-COVID recovery phase, economies are experiencing additional shocks, first and foremost from the war in Ukraine and associated geopolitical repercussions, but also fr...

Luxury Goods Powerhouse LVMH Buys Napa Valley’s Joseph Phelps Vineyards

Luxury goods powerhouse LVMH has purchased the historic Joseph Phelps Vineyards in California's Napa Valley for an undisclosed sum.Philippe Schaus, chairman and chief executive of the Moët Hennessy division of LVMH, called Joseph Phelps Vineyards ‘an iconic name and an iconic winery’.Joseph Phelps founded his eponymous winery on a 260ha former cattle ranch in Napa Valley in 1973.He turned it...

(Patent) Microsoft Seeks to Patent a Method for Enhancing Digital Imagery with Artificial Colorization

U.S. patent application, US20220201239, describes a method for enhancing digital imagery. The method includes generating a histogram of intensity values for pixels within a linear, and intensity-based image. The method further includes applying local contrast enhancement to the image to generate a contrast-enhanced version of the image based on the histogram values, and applying artificial colo...

The First CRISPR Gene-Editing Drug is Coming - Possibly as Soon as Next Year

The first CRISPR gene-editing drug, designed to treat blood disorders, could be on the market by 2023. Here’s what it means for the future of drug development.Until recently, CRISPR—the gene-editing technology that won scientists Jennifer Doudna and Emmanuelle Charpentier the 2020 Nobel Prize in chemistry—sounded more like science fiction than medicine; lab-created molecular scissors are use...

(Infographic) ESG Data : The 4 Motivations Driving Usage

Data is key to the environmental, social, and governance (ESG) revolution. Access to granular ESG data can help boost transparency for market participants. Unfortunately, 63% of U.S. and European asset managers say a lack of quantitative data inhibits their ESG implementation.Being clear on the potential application of this data is equally important.Investors and banks can use ESG data for risk...

(Paper) A New Breakthrough Could Turn Windows Into Active Solar Panels

It lets through more than 20 percent of visible light. A semi-transparent perovskite solar cell with different levels of transparency. The dream of transforming windows into active power generators has just edged one step closer to realization.A team of researchers from ARC Centre of Excellence in Exciton Science led by Professor Jacek Jasieniak from Monash University’s Department of Materials...

KOLs Are Dead. Long Live the Virtual Influencer

With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it's reaping big creative rewards. Luxury brands have long used influencers or key opinion leaders (KOLs) to get into the hearts, minds, and ultimately digital wallets of young Chinese consumers. Influencers, particularly those who enjoy a mass following, have helped to dramatically democratiz...

 

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