TREND REPORTS
Next-Gen Swiss Passport Illustrates Nation's Mountains, Valleys, and Monuments
[Design]
2025/03/26 09:09
Designed by RETINAA, Switzerland’s next-generation passport, issued in fall 2022 by the Federal Office of Police continues the country’s legacy of innovation in graphic arts combined with advanced counterfeit protection. In partnership with Thales and Orell Füssli, the Geneva-based studio was commissioned to create a concept that reflects Swiss identity while integrating state-of-the-art sec...
Bain - Personalization : AI for Retail Marketing Magic
[Business]
2025/03/26 09:08
Leading retailers are adopting AI-powered personalized marketing to better resonate with and win over shoppers.As ad loads and cost per impression increase, tailored marketing is critical. Yet 40% of consumers say ads feel irrelevant. Top retailers are using AI-powered personalization, and early trials have shown a 10% to 25% increase in return on ad spend for targeted campaigns. AI enables hyp...
(Paper) Plant Patch Can Detect Stress Signals in Real Time
[Tech]
2025/03/26 09:06
A close-up view of one end of the sensor – in real-world use, the microneedles would be facing down into the leaf.The sooner a farmer knows that their crops are suffering, the faster they can take action to prevent major crop failure. A new plant-leaf-poking sensor could soon help them do so, by sending an alert as soon as the plant gets stressed.Plants of all types continuously produce hydrog...
How Popular Is Bottled Water Around the World ?
[Business]
2025/03/26 09:06
Overall, the quality of tap water is pretty good in Europe, with 99 percent of the population in many countries having access to safely managed drinking water (data from 2022).Yet, as data from a Statista Consumer Insights survey reveals, a sizable chunk of respondents questioned in 2024 said they regularly drink bottled water (daily or weekly consumption). This is despite the fact that the p...
Evereden Wants to be Gen Alpha’s Bonne Bell
[Product]
2025/03/26 09:05
The beauty brand offers a glimpse into what today’s tweens care about, and what it takes to win them over.Like clockwork, when my daughter turned 9, she started to show interest in nail polish, lip balm, and haircare. “Mommy, I think I need shampoo for my specific hair type,” she told me.I knew the day would come when my daughter would be lured in by beauty products, but I still found myself...
Snack Makers Are Removing Fake Colors From Processed Foods
[Business]
2025/03/26 09:04
PepsiCo designed a new spicy potato chip without using its signature—and artificially formulated—dyes. Remaking the original Doritos is proving much harder.If a potato chip isn’t bright red, will people know it’s spicy? This type of question kicked off a yearlong effort by PepsiCo Inc.’s marketing innovation, research and development, and consumer insights teams to invent a new kind of sea...
(Infographic) J.D. Power - The Most Reliable Car Brands in 2025
[Consumer]
2025/03/26 09:03
Countries can select their national animals to represent either their heritage or natural biodiversity. In this graphic we’ve mapped the national animals of 29 countries across Asia, based on information from AnimalSake.Lexus, Buick, and Mazda were rated the three most reliable car brands in the U.S. for 2025J.D. Power measures reliability as problems per 100 vehicles (PP100) over three years...
Daily Report : (PDF) Dentsu - The Gen Z Effect : Shaping the Year of Impact 2025
[Daily Report]
2025/03/25 09:11
1. Dentsu, ‘The Gen Z Effect’ 보고서 통해 Z세대가 바꾸는 미디어 판도 조명 콘텐츠 소비 방식의 변화 주도: Z세대는 알고리즘 기반 콘텐츠 추천과 니치 커뮤니티 중심의 소비 습관을 확산시키며 전통적 미디어 모델을 재편 중. 일상적으로 라이브 TV를 소비하지 않는 비율이 75%에 달함. 대표성과 진정성을 요구하는 세대: Z세대는 광고에서 자신들과 닮은 인물을 더 많이 보고 싶어하며, 40%는 인플루언서의 리뷰를 주요...
(PDF) Dentsu - The Gen Z Effect : Shaping the Year of Impact 2025
[Consumer]
2025/03/25 09:10
Dentsu has launched its latest thought leadership report, The Gen Z Effect: Shaping the Year of Impact, a bold exploration of how Gen Z is redefining content creation, consumption, and connection in today’s fast-evolving media landscape.Drawing on exclusive data and insights from dentsu’s 2025 Media Trends report, this special edition takes a deep dive into the trends reshaping the future of...
