AI systems, fueled by increasingly powerful chips, are generating unmanageable amounts of heat, pushing data centers beyond the limits of traditional air cooling. For example, the newest Nvidia Blackwell GPUs consume up to 1,200 watts (W), with road maps projecting chips exceeding 2,000 W soon. This surge has increased the average rack power density for AI to 100 kW, creating urgency for liquid...

Over the past few years, as more and more IT services were moved to the cloud, the market for cloud infrastructure services grew manifold. According to Synergy Research, cloud infrastructure service revenues climbed to $330 billion last year, up from less than $50 billion in 2017. And while the market's growth had gradually and naturally slowed to just below 20 percent in 2023, the rise of gene...

Many connected devices are constrained by batteries that are too bulky, slow to charge, or risky under heat and stress. Swiss startup BTRY is targeting this gap with ultra-thin solid-state lithium-ion batteries that start at 0.1 mm, charge in under a minute, and keep working up to 150°C without swelling, leaking, or igniting. This enables smaller, safer devices that can operate in harsh enviro...

Body scrubs have long been a shortcut to the at-home spa experience, but thanks to Gen-Z’s ‘everything shower’ ritualists, the category has gained a gloopy new lease of life.Gen-Z has turned body scrubs into collectible, content-friendly little luxuries, central to their "everything shower" rituals.Brands like Dove, Tree Hut and Daise are capitalising on this trend by emphasising fragrance-l...

Bar chart showing that internal combustion engine car sales peaked in China in 2017, with electric vehicle sales rising sharply by 2024.Sales of internal combustion engine (ICE) cars in China peaked in 2017 at over 24 million units.Electric vehicles (EVs) now make up nearly half of all new car sales in the country.Government policies, local incentives, and falling EV prices have all contributed...

Train passengers who avoid paying their fares are being reminded that they could find themselves on a one-way trip to Regret, Disgrace and Shame in the latest campaign from South Western Railway (SWR), created by independent agency St Luke’s.With fare evasion costing British railways an estimated £350-400m annually*, the brief was to create an OOH campaign highlighting the consequences of tra...

1. BCG 보고서 : Z세대와 알파세대는 어떻게 패션 산업을 재편하는가 ?Z세대 및 알파세대의 강력한 구매력: 향후 10년간 미국 패션 시장 지출의 40%를 차지할 것으로 전망되며, 이전 세대와 다른 구매 규칙 적용.가치관의 변화: 브랜드 유산(heritage)이나 충성도보다 문화적 적합성, 진정성, 크리에이터 에너지를 우선시하며, 브랜드 중심이 아닌 제품 중심의 소비 성향.AI 쇼핑과 AEO의 부상: 젊은 소비자의 40%가 AI를 쇼핑...

Gen Z and Gen Alpha Set to Drive 40% of Fashion Spending By 2035 .Women’s Wear Daily and Boston Consulting Group recently set out to explore what really matters to young consumers, and how leading brands are adapting to win over Fashion’s Next Gen.Members of Gen Z and Gen Alpha—consumers aged 28 and under—are projected to account for 40% of the US fashion market over the next decade, but f...

Porsche Tunnel Mode Could Be The Greatest Feature In The History Of CarsDriving your sports car through a tunnel is one of the greatest sensations in the world. Roll your windows down, drop a few gears, and let the engine howl as it echoes off of the walls. This is what gas junkies live for. It's one of the few remaining areas where electric vehicles just can't hang compared to cars powered by...