The region’s consumers have embraced digital channels, and their spending is set to grow. New research highlights how companies can generate more value from this segment in the coming years.Each year, companies invest hundreds of billions of dollars in their digital channels to improve customer experience (and ultimately delight consumers). But ensuring this spending bears fruit requires organ...

The feature is designed to replicate the experience of sitting at a store counter.As virtual try-on continues to redefine how makeup brands are reaching consumers, MAC Cosmetics is rolling out a new augmented reality (AR) tool that lets customers sample multiple styles at once through their phones.The feature is designed to replicate the experience of sitting at a makeup counter with built-in l...

The CogniSpine is a patented mattress that stimulates the vagus nerve, which controls involuntary functions like heart rate and blood pressure, and helps us switch between fight-or-flight and relaxed mode. Stress and back pain blight millions of people’s lives, but Ronen Tuchfeld believes he has a solution.He’s developed a patented mattress that decompresses the spine without the need to reso...

The field of generative AI — and the hype around it — has exploded in recent months.Generative AI comprises artificial intelligence technologies and applications that generate entirely new content: code from natural language, 3D assets from 2D images, and even human-like voices from scripts. For enterprises, generative AI can augment and accelerate creative tasks such as design prototyping, a...

Neural rendering harnesses machine learning to paint pixels.[Nvidia Instant NeRF uses neural rendering to generate 3D visuals from 2D images. NVIDIA]On 20 September, Nvidia’s vice president of applied deep learning, Bryan Catanzaro, went to Twitter with a bold claim: In certain GPU-heavy games, like the classic first-person platformer Portal, seven out of eight pixels on the screen are generat...

A team of researchers at the City University of Hong Kong (CityU) has recently introduced ‘WeTac’, a thin, wearable electronic ‘skin’ that provides tactile feedback to users in VR and AR environments. This wireless electro-tactile system is made of a skin-friendly hydrogel layer that sticks onto the users’ palms and collects their personalized tactile sensing data, hoping to bring a more r...

Did you know that you’re supposed to close the lid each time you flush a toilet?! The lid isn’t there for aesthetic reasons, it’s there to make sure germs and bacteria don’t fly around into the air as particulate matter when you hit the flush. THAT’S what the lid is for! Well, I think I can speak on behalf of a lot of us but I was today-years-old when I got to know that… and sure, it soun...

Would you feel comfortable repairing your own coffee machine if it broke? No, neither would I, but not because I don’t have the right skills. Because coffee machines, like most domestic appliances and electronics, weren’t designed to be repaired easily.Product designer Thomas Mair wants to change that. The Design Academy Eindhoven graduate has designed a prototype for a fully repairable coffe...

Organizations are putting improvement of their customer experiences at the top of their agendas. Mixed reality, including augmented reality and virtual reality, has allowed companies to provide a differentiated customer experience. In our newest Capgemini Research Institute report, Total immersion: How immersive experiences and the metaverse benefit customer experience and operations, we examin...