1. 샤넬, 아이들의 서투른 그림으로 완성한 가장 인간적인 브랜드 캠페인임직원 자녀들의 드로잉을 활용한 정서적 브랜딩 시도: 팬데믹 기간 중 아이들이 그린 No. 5 향수병과 브랜드 로고 등의 순수한 스케치를 광고 비주얼로 활용하여 브랜드의 정체성 재해석.완벽함 대신 진정성을 내세운 브랜드 휴머나이징 전략: 고광택의 배타적 비주얼 대신 가족적 유대감과 취약성을 전면에 내세워 소비자들과의 심리적 거리감을 획기적으로 좁히는 성과 도출.럭셔리의 정의를 정서적 친밀감으로 치환한 마케팅 패러다임: 불확실한 시대에 브랜드에 인간적 온기를 불어넣어 단순한 지위 상징물 이...

Chanel launched one of its most emotionally resonant campaigns during the height of the global pandemic with its 2020 Mother’s Day initiative titled “Draw Me A Perfume.” The campaign replaced polished luxury visuals with children’s hand-drawn interpretations of iconic Chanel symbols, transforming one of fashion’s most recognizable brands into something intimate, personal, and deeply human.Founded in 1910 by Coco Chanel, Chanel has long built its identity around timeless elegance, simplicity, and emotional storytelling. Under the creativ...

AI is already transforming the payments industry. Leaders are enjoying faster product rollout and introducing new, AI-powered services. To win, CEOs must: Elevate AI to the center of their operation, not just fine-tune existing workflows. Position for new revenue opportunities, such as high-volume, low-size payments between AI agents.AI is rapidly transforming the global payments industry, reshaping how companies build products, serve customers, manage risk, and organize operations. According to the report, payments companies that place AI a...

Apple Inc. has reached the late stages of development for new AirPods with built-in cameras, a wearable device designed for the artificial intelligence era.The earbuds feature cameras that act as eyes for the Siri digital assistant, allowing the device to capture visual information in low resolution and provide information to the user.The new AirPods are expected to be part of a wave of AI products from Apple, which is racing to compete with OpenAI, Meta, and others in the AI device space.Apple has reportedly entered the late stages of devel...

IKEA Sweden has rolled out FRAKTA Point-Of-You, an outdoor advertising campaign that shoots everyday life through the open top of the brand’s iconic blue bag – turning one of retail’s most recognised objects into a recurring creative frame for out-of-home advertising.Created by Stockholm agency Åkestam Holst NoA, the campaign positions the camera inside the bag looking upward at the sky.The FRAKTA bag forms the border of each image, with its distinctive blue weave and yellow handles acting as a consistent visual signature.What changes is...

The stock market now values Coach parent Tapestry almost as highly as Gucci owner Kering. The closing gap reflects a shifting fashion market as well as the state of their respective turnarounds.The gap between the market valuations of Tapestry and Kering has narrowed dramatically, reflecting a major shift in the global fashion market as investors increasingly favor accessible luxury brands over traditional European luxury houses. According to the report, investors recently valued Tapestry — owner of Coach and Kate Spade — at approximately...

Isomorphic Labs is in advanced discussions to raise more than $2 billion in a new round of funding, according to people familiar with the plan.Thrive Capital is set to lead the new financing, and Alphabet is also participating, though the round is not yet closed.Isomorphic Labs plans to use the new capital for its drug design engine, as well as to expand the business globally, one of the people said.Isomorphic Labs, an AI-powered drug discovery company spun out of Alphabet Inc.’s Google DeepMind, is in advanced discussions to raise more tha...

In a particularly vibrant nightlife precinct of Shenzhen, the main attraction may be a massive landlocked cruise ship that's been turned into hotels, bars and restaurants. But in its shadow is an equally bizarre but less obvious novelty: a round structure that resembles a public restroom from afar, but on closer inspection is a 24-hour self-service beer stop where each tap's price changes based on demand. It's like playing the stock market, but your gains come in a giant plastic cup and your skill at pouring your brew of choice.The novelty "...

Austrian company Tubolito is pushing bicycle technology further with a new smart inner tube capable of transmitting real-time tire pressure data directly to a smartphone or cycling computer while riding.Tubolito is already known for manufacturing ultra-light bicycle inner tubes made from TPU (thermoplastic polyurethane), a high-tech material originally developed for smartphone speaker membranes. Compared to traditional rubber and latex tubes, TPU offers lower rolling resistance, lighter weight, and higher durability.The company first entered...