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TRENDBIRD (What's the Next Big Thing ?)는 분야별 전문가들이 큐레이션한 글로벌 시장의 핵심 트렌드를 실시간으로 제공하여 미래 사업기회를 적시에 포착하도록 조력하는 "Global Trend Sensing & Market Intelligence"서비스로 800여 개의 글로벌 기업들이 19년간 채택하고 재계약률이 85%를 상회하는 높은 신뢰도의 전략 파트너입니다.

1.고객 가치 : 향후 2-3년간 시장을 주도할 것으로 전망되는 혁신 기술과 신사업 아이템에 대한 전망을 전문가 큐레이션으로 제공하여,, 급변하는 시장 환경에서 경쟁 우위를 확보할 수 있습니다.
2.경쟁 우위 : 구체적 사례 중심의 트렌드 분석, 실시간 글로벌 시장 동향, 글로벌 전문가 정보 네트워크, 기업 맞춤형 서비스 제공을 통해 혁신적인 비즈니스 발굴을 지원합니다.
3.주요 고객 : 국내에서는 삼성, SK, 현대, LG, 한화 그룹 등 800여개 글로벌 선도 기업의 CEO/경영진 및 미래전략/신사업, R&D/선행 기술연구소, AI 전략/기술, 마케팅/디자인, UX/CX센터, CVC 등 신사업 및 신기술 발굴에 활용 중입니다.

* (매일경제 기사) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 "Top 10 Emerging Trends" 발표

 

Consumers Curb Media Subscriptions as Cost of Living Jumps

The trend: Consumers worldwide are rethinking their subscriptions for streaming and other services as they feel the squeeze from inflation and rising interest rates.31% of 2,612 Americans surveyed in March planned to cancel some subscription services this year, per a Recurly study.19% of UK consumers have abandoned a video streaming service as subscription rates increase to be able to cover gro...

Virtual Reality Takes Hospice Patients To Trips Around The World

The VR headsets allow patients to view different scenes from around the world, or even space. A hospice is using virtual reality (VR) to help patients relax and transport them away from their beds.St Giles Hospice, which has bases in Lichfield and Sutton Coldfield, said the headsets allowed patients "to escape the realities of their present situation"."I've never experienced anything quite like...

How Beer Drinking Habits Have Changed Since Covid

More people are opting to drink beer at home than they did before the pandemic, according to Statista’s Consumer Market Outlook. While it’s true that most people would still choose to go for a drink at the pub or in a restaurant than at home, there’s been a slight shift from 2019 to 2022, where figures rose in favor of staying in.The U.S. had been a country favoring home drinking even before...

Venture Capital’s Silent Crash : When The Tech Boom Met Reality

Investors of all stripes have crashed the clubby world of VC, drawn by the potential of tech start-ups. But there are signs the party is over.Unlike the stock market, there are no daily market indices to broadcast the pain, and no individual share prices for anxious tech employees to watch as their personal wealth evaporates.In fact, for many of the investors and entrepreneurs who have just liv...

(M&A) Amazon to Acquire Maker of Roomba Vacuums for Roughly $1.7 Billion

Amazon is acquiring iRobot for $61 a share, an all-cash deal that values the Roomba maker at $1.7 billion, the companies announced Friday.Best known for its robotic vacuum Roomba, iRobot, has since expanded its product lineup to other home cleaning robots like mops and lawn mowers.The deal will deepen Amazon’s presence in consumer robotics. Amazon made a bold bet on the space last year when it...

(PDF) BCG - Winning The Consumer with Sustainability

Short-Term Imperative, Long-Term Opportunity.As concern about the climate emergency grows, brands in all sectors are navigating the relative role of environmental and ethical initiatives and their impact on UK consumer-decision making. There is much discussion on measuring the return on sustainability investments and on the value shareholders place on companies based on their practices.What is...

(Video) Airspeeder’s ‘Flying Car’ Racers to be Shielded by Virtual Force-Fields

Airspeeder is a company that aims to put on high-speed races featuring electric flying vehicles. The so-called Speeders are able to fly at speeds of up to 120 mph. The motorsport aims to help advance the electric vertical take-off and landing (eVTOL) sector, which could usher in the age of air taxis.Airspeeder, the world’s newest motorsport, is set to debut its first race in 2021.What can you...

2022 Gartner Hype Cycle for Digital Advertising

The Expanded Role of Artificial Intelligence in Advertising is Expected Within a Decade, but Privacy Concerns May Impede Progress.There are four emerging technologies on the 2022 Gartner, Inc. Hype Cycle for Digital Advertising that are expected to have a transformational impact on digital advertising: artificial intelligence (AI) for marketing, emotion AI, influence engineering, and generative...

Decoding Ralph Lauren’s New China Strategy

July saw the launch of a dedicated Double RL store and Ralph’s Bar at Sino-Ocean Taikoo Li — one of the city’s most luxurious retail mecca. With its iconic pony logo and preppy Polo tees, Ralph Lauren has come to embody American luxury on a global scale. And now, as the brand extends its presence to China’s luxury hub, Chengdu, more shoppers are set to be welcomed to its world of wardrobe s...

 

  Emerging Trends & Future Opportunities


 
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■ 언론 보도 기사 

(매일경제) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표

(중앙일보) 트렌드버드, '2026년의  Annual Trend Report와 10대  이머징 트렌드' 발표

(전자신문) 트렌드버드(Trendbird), 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표


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( Trendbird Premium Membership 서비스에 관심있으신 기업/기관 담당자분들께서는 service@trendbird.biz로 본인이 소속된 조직명과 부서명, 직책 및 연락처를 기입하신 후 이메일을 보내주시면, Trendbird Premium Membership 서비스 소개 자료를 발송해 드리도록 하겠습니다.)