Corona Creates ‘Natural’ Billboard That Only Comes Complete With The Sun’s Help.Corona has found an unexpected collaborator in the sun, no less, to carry out a new advertising campaign. As the hot star is a gift from Mother Nature, the beer company has found some, erm, shining qualities that make it the perfect companion for its 100% Natural activation. The creative starts out with a simple...

What marketers need to know about this cohort, who make up 22% of Americans. Those still in the workforce but making less present an opportunity for advertisers.Targeting the right audience is every brand’s top priority. But when’s the last time your marketing team evaluated what the consumer landscape looks like after two years of seismic changes for the economy? EPiQ—the in-house research...

Secure your package delivery from theft, Eufy SmartDrop will make sure you get your deliveries regardless you’re home or out. This smart delivery box sends you an alert everytime you receive a package, you can also watch every package delivery thanks to a 1080p HD camera from your smartphone in real time. Just in case needed, you can also talk to the courier via two-way audio.SmartDrop is larg...

After a record-breaking 2021, global AI funding and exits drop in Q1’22, even as deals remain high.In Q1’22, the artificial intelligence (AI) sector saw a quarter-over-quarter (QoQ) decline in exits as well as mega-round and total global funding. Despite the drop, this was AI’s second-best quarter for deals.In our State of AI Q1’22 Report, we dig into global investment trends such as:Over $...

Shira Shvadron, an interdisciplinary designer n the special acoustic room at the Baruch Ivcher Institute For Brain, Cognition, & Technology. I’m sitting in a spacious room with the lights dimmed, surrounded by screens and speakers, and awaiting an immersive experience to awaken my senses. And not just the obvious ones.I’m told this is a one-of-a-kind research space, equipped with nearly 1...

The sharpest of minds have been studying DNA for more than 70 years now, for a better understanding of the human species and how the individual’s biology is shaped. While this subject is as wide as the expanse of the oceans, we’re getting a better idea of each of its properties making us all unique in our own rights. Our DNA affects the way in which our body responds to the foods we eat, and...

Dynamic, innovation-led economies require lots of digital technology experts. Here are measures policymakers can take to attract both digital talent and companies needing their services.The Digital Revolution is creating enormous opportunities for cities and nations to unleash new sources of innovation-led growth. To drive the digital transformation of their economies, aspiring tech hubs around...

Forward-looking companies may want to experiment with the new technologies at work.It has taken 30 years since the term was coined in 1992, but big money has now moved into the metaverse—accompanied by big hype. Facebook, which changed its name to Meta Platforms, has promised to invest $10 billion in its Reality Labs operation this year. Microsoft is making a $70 billion bet on a metafuture wi...

The US Patent & Trademark Office published a patent application from Apple that relates to autonomous vehicles, and more specifically, an advanced "Guidance System" to fine tune final destinations. Apple notes that vehicles which are capable of sensing their environment and navigating to destinations with little or no ongoing input from occupants are referred to as "autonomous" or "self-dri...