The ad year began with a 19.2% surge in spending in January vs. the same month a year ago, marketing the 11th consecutive month of post-COVID gains for the U.S. ad marketplace, according to just-updated dated from the U.S.Ad Market Tracker, a collaboration of Standard Media Index and MediaPost derived from actual advertising buys processed by the major agency holding companies and independent m...

NFTs' potential for storytelling, revenue generation, and audience outreach were addressed at Sotheby's latest webinar. It was only a matter of time that NFTs would wind their way into the luxury market — a sector that mines value from exclusivity and constantly has its eye on next-generation consumers. Over the past months, the likes of Prada, Bulgari, and Balmain have jumped in with projects...

Shoes dryer in the market seems to be relatively simple, which is too boring! How can I make the shoes dryer more interesting? A racing car toy on my table inspired me, and then, this racing car shoes dryer is born.Designer : STYLEPIE Design, Shan Liang[behance]

Some of the top corporations based in the United States rake in billions of dollars in revenue every year. However, some companies make more money with smaller workforces. For instance, retail giant Walmart requires millions of employees around the world to keep their operations running, while technology companies like Apple require a fraction of the employees to keep things going while still m...

Digital technology has changed the face of business and those past 18 months forever redefined customer engagement strategies. In today’s world, consumers expect more tailored and personalized services and, at the same time, they are more concerned about how their data is captured and used.Beyond products and services, people are more attuned to what a brand stands for. However, it’s more tha...

Apple was granted a patent today titled "Single-Step Extrusion of Fiber Optic Plates for Electronic Devices." Apple's summary of the patent states that a fiber optic plate guides and expands image light from the display and thereby expand the effective size of images on the display. The expanded image size helps cover peripheral housing structures and minimizes the size of display borders.Apple...

The NFT craze has reached the high fashion industry. Our chart with data gathered by Statista gives an overview of different NFT sales by luxury and collectable brands, some of them bringing in millions.A very lucrative NFT sale was launched by Italian fashion house Dolce & Gabbana. Collezione Genesi – bringing in more than $6 million on a hybrid physical/NFT model – consisted of nine pie...

Sonantic’s demo pairs an AI generated voice with a real human actor. The quality of AI-generated voices has improved rapidly in recent years, but there are still aspects of human speech that escape synthetic imitation. Sure, AI actors can deliver smooth corporate voiceovers for presentations and adverts, but more complex performances — a convincing rendition of Hamlet, for example — remain o...

A new startup is launching what it calls “functional music”, and it’s raised institutional backing to power its next phase.Spoke is a new app that generates music with what it dubs “mindfulness benefits”. The app is based on 18 months of R&D with modern musical artists and scientific advisors (a clinical trial is planned) and combines music with the mindfulness prompts aimed largely at...