Supreme is one of the leading streetwear brands in the world today. Its style may not appeal to everyone but it is no doubt a well-known name even if the products are so expensive. The premium price, they say, is because of rarity and originality, plus the interesting collaborations it has with other popular fashion brands.If you buy anything from Supreme, you’re cool—or so what many fans say...

Data collection in a world that has heavily transitioned to an online setting is one of the most vital business tools available to companies to grow their marketing base and revenue. Cookies and tags are just a couple of the components of online tracking, giving websites the ability to track and store information about users including which products they purchase, which pages they view, and how...

With a privacy-first approach to data-driven marketing, companies can build trust with consumers and create lasting value, new research from BCG and Google shows.Marketers today face a tricky paradox: on one hand, the fight for customer attention requires ever more relevant messages tailored to people’s interests at the moment they are most interested. On the other hand, customers are increasi...

Blockchain unit Onyx welcomes visitors in Decentraland. Bank releases paper on how businesses can explore metaverse.JPMorgan Chase & Co. has a lounge in the metaverse: Visitors are greeted by a digital portrait of Jamie Dimon and a roaming tiger. Walk upstairs and you’ll see an executive’s presentation on the crypto economy.The lounge is located at the Metajuku mall in Decentraland, a bro...

The new smart textile display is made up of fiber-based LEDs which can be activated from a range of embedded sensors.Textiles have been getting smarter for years, but they’re usually fairly limited in size and scope. Now a team of scientists led by Cambridge has woven together a 46-inch textile display, loaded with LEDs, sensors and energy storage, that can be made using existing industrial ma...

The demand for NFTs isn’t so small that it hasn’t taken India by storm. Over 2021, the country has become home to a growing coterie of digital creators and multiplying NFT marketplaces from BeyondLife.club to Bollycoin to WazirX, the latter established by India’s largest cryptocurrency exchange.[Prinseps has entered the country's burgeoning NFT market with a sale of 35 Gobardhan Ash NFTs —...

Across almost all product categories, US luxury shoppers are far more likely to make purchases in-store than online.Physical retail has the widest lead in the food and beverage category, followed by watches and jewelry. Digital gets the upper hand in only fashion and travel, suggesting that for many tangible luxury goods, shoppers prefer to see and feel them before spending big bucks.Beyond the...

Engineering student's AI model turns American Sign Language into English in real-time.Engineering student Priyanjali Gupta does not have tall tales of the inspiration behind her AI model that translates American Sign language (ASL) into English immediately.Instead, the driving factor was her mum, who asked her "to do something now that she's studying engineering", a statement echoed by most Ind...

Sony is truly opening up with the design of its newly-released set of wireless earbuds, the LinkBuds. At first glance, it seems pretty standard. But upon closer inspection, this pair of earbuds has… a giant hole in the middle. It might seem counterproductive to the usual headphone design, which favors noise-canceling capabilities. But that’s precisely the point; Sony is trying to encourage us...