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TRENDBIRD (What's the Next Big Thing ?)는 분야별 전문가들이 큐레이션한 글로벌 시장의 핵심 트렌드를 실시간으로 제공하여 미래 사업기회를 적시에 포착하도록 조력하는 "Global Trend Sensing & Market Intelligence"서비스로 800여 개의 글로벌 기업들이 19년간 채택하고 재계약률이 85%를 상회하는 높은 신뢰도의 전략 파트너입니다.

1.고객 가치 : 향후 2-3년간 시장을 주도할 것으로 전망되는 혁신 기술과 신사업 아이템에 대한 전망을 전문가 큐레이션으로 제공하여,, 급변하는 시장 환경에서 경쟁 우위를 확보할 수 있습니다.
2.경쟁 우위 : 구체적 사례 중심의 트렌드 분석, 실시간 글로벌 시장 동향, 글로벌 전문가 정보 네트워크, 기업 맞춤형 서비스 제공을 통해 혁신적인 비즈니스 발굴을 지원합니다.
3.주요 고객 : 국내에서는 삼성, SK, 현대, LG, 한화 그룹 등 800여개 글로벌 선도 기업의 CEO/경영진 및 미래전략/신사업, R&D/선행 기술연구소, AI 전략/기술, 마케팅/디자인, UX/CX센터, CVC 등 신사업 및 신기술 발굴에 활용 중입니다.


* (매일경제 기사) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 "Top 10 Emerging Trends" 발표

 

AI Boom : Global Cloud Market to Exceed $400 Billion in 2025

Over the past few years, as more and more IT services were moved to the cloud, the market for cloud infrastructure services grew manifold. According to Synergy Research, cloud infrastructure service revenues climbed to $330 billion last year, up from less than $50 billion in 2017. And while the market's growth had gradually and naturally slowed to just below 20 percent in 2023, the rise of gene...

Bank Finds Creative Loophole To Feature World’s Biggest Brands

TD Bank found a highly creative loophole to feature some of the world’s biggest brands in its advertising.Cutaway sections for street billboards promoting stock investment reveal logos for the likes of Nike, Coca Cola and Apple. The campaign hinges on a visual trick: a large green poster with a cut-out square. Creative photography then reveals a glimpse of a well-known logo behind.“Own a piec...

(Infographic) Automotive AI Readiness : Xiaomi, Tesla, And Toyota Lead The Transformation

We analyze the AI strategies of the 20 largest global automakers by market cap to identify who is winning the race for AI-powered vehicles and factories.The automotive industry is undergoing a major shift as leading automakers are increasingly becoming AI-driven businesses. These automakers are leveraging AI across the entire value chain — optimizing logistics, personalizing in-car experiences...

Prodrive’s Racing Simulator Is What Happens When Motorsport Engineers Design Furniture

Most racing simulators look like they belong in a teenager’s bedroom, but Prodrive is certainly not most racing simulators. Originally conceived by ex-F1 team principal David Richards and designed by automotive legend Ian Callum, this is a piece of sculptural furniture that happens to deliver the most authentic racing experience money can buy.And while we’ve covered Prodrive’s beautiful raci...

Daily Report : MIT의 충격 보고서 - 기업의 생성형 AI 시범 프로젝트, 95%가 실패

1. MIT의 충격 보고서 - 기업의 생성형 AI 시범 프로젝트, 95%가 실패대규모 투자 대비 저조한 성과: MIT 보고서에 따르면, 미국 기업들이 생성형 AI에 300억~400억 달러를 투자했음에도 불구하고 95%의 프로젝트가 사업적 성과를 내지 못함.실패의 주요 원인: 실패의 원인은 인프라나 인재 부족이 아닌, **AI 시스템 자체의 '학습 부족'**에 있다. 대부분의 AI 시스템은 피드백을 기억하거나 맥락에 적응하지 못해, 반복적인...

(PDF) MIT - The GenAI Divide : State of AI in Business 2025

A new report from the MIT Media Lab's Project NANDA concludes that despite $30-40 billion in enterprise spending on generative AI, 95% of organizations are seeing no business return.The authors of the July 2025 report, titled "The GenAI Divide: State of AI in Business 2025," write: "The outcomes are so starkly divided across both buyers (enterprises, mid-market, SMBs) and builders (startups, ve...

The New Faces Of Gulf Luxury : Young, Rich, Optimistic

Skincare-obsessed Gen Z, wellness-driven Gen X — these are the consumers fueling the Gulf’s robust luxury growth.From Zegna choosing Dubai to host its first show outside of Italy to The Frankie Shop debuting its minimalist cool styles in Abu Dhabi, more luxury brands are landing in the Middle East — and with good reason.In 2024, the Gulf Cooperation Council (GCC) nations saw personal luxury...

AI Agent Startup TinyFish Raises $47 Million In ICONIQ-Led Round

AI startup TinyFish has raised $47 million in a Series A funding round led by ICONIQ Capital to scale its platform for building and deploying AI-powered web agents, the company told Reuters.The round included participation from USVP, MongoDB Ventures and Sheryl Sandberg's Sandberg Bernthal Venture Partners. The company plans to use the capital to invest in products and expand its go-to-market o...

Alphabet Is More Than Google Search

Alphabet may be best known for Google Search, but its business stretches far beyond the search bar. While the vast majority, around 75 percent, of Alphabet’s revenue still comes from advertising – much of it tied directly to search – the company has steadily expanded into new areas.Google Cloud, offering infrastructure and AI-driven services to businesses, is perhaps the most important examp...

 

  Emerging Trends & Future Opportunities


 
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■ 언론 보도 기사 

(매일경제) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표

(중앙일보) 트렌드버드, '2026년의  Annual Trend Report와 10대  이머징 트렌드' 발표

(전자신문) 트렌드버드(Trendbird), 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표


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