A new era of personalized care can add trillions in economic value by keeping people active, productive, and independent longer. BCG’s survey of 9,350 respondents confirms that living a long, healthy life resonates with people across the globe, even if they’re unsure how to achieve it.Understanding health ambitions—personal goals that define what healthy aging looks like for each individual...

Lyft Scoots Ahead. Lyft may want to keep a closer eye on its smaller rides.The rideshare company filed a patent application for “tandem riding detection on personal mobility vehicles.” As the title implies, Lyft wants to make sure you’re not giving out free rides on its dime.“A personal mobility vehicle (e.g., a scooter) may have limited hardware, low-powered, or light-weight components and...

Like millions of fellow 18-year-olds across the U.S., Zach Yadegari spent his summer preparing for college. Unlike most other freshmen, Yadegari doubts he’ll linger in academia for very long. He’s the co-founder and CEO of Cal AI, a calorie-tracking mobile app he launched from his parents’ home in Roslyn, New York, in May 2024 — and the app’s success to date makes him think he’ll take it...

AI appears to be everywhere, but that doesn’t mean big companies have fully embraced the use of the technology in their day-to-day business.Though more public companies than ever are talking about AI — a whopping 58% of the S&P 500 Index mentioned the technology in the most recent earnings season, per a report from Goldman Sachs Global Investment Research — how many large firms are actua...

In a nod to the "butter yellow" trend, Bose has teamed up with CNC agency to create a limited-edition packaging concept for its SoundLink Plus speaker. The new packaging is designed to look like a block of butter, complete with foil wrap and a minimalist paper sleeve. The design, which strikes a balance between premium and playful, is a seeding kit intended to generate online conversation rathe...

Celebrity endorsements and TikTok buzz helped turn injections of fish DNA into a med-spa juggernaut.Sally Kim was dealing with hormonal acne last fall when her aesthetician in Orange County, California, suggested an odd-sounding treatment: a salmon sperm facial. The name gave Kim pause, but after reading online about the supposed skin-clearing benefits of the procedure’s “bio-stimulation,” s...

The inflatable Ark Nova concert hall, created by sculptor Anish Kapoor and architect Arata Isozaki in 2013, has been transported from Japan to Switzerland for Lucerne Festival.The mobile structure, which has been inflated in Europe for first time, will host performances in Lucerne's Lidoweise park as part of the music festival from 4 to 14 September.Ark Nova was developed by Kapoor and Isozaki...

Balenciaga introduces its first fine fragrance collection — ten perfumes that merge the house’s heritage with contemporary elegance. Highlighting the revival of the iconic Le Dix alongside new creations like No Comment and Muscara, each scent is crafted with precision and presented in refined glass flacons. Priced at $320, with discovery sets also available, the launch signals a defining chap...

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