TREND REPORTS
Backbone Branding Used Images of a #Farmer with His Cow
[Design]
2024/02/14 09:03
Another project with our partner in Iran. In design for dairy products in this select market, brands often use the image of a cow on their packaging. This is an influencing factor to the weak differentiation of brands on the shelf.Our task was to bring a variance and convey the brand values more effectively yet stay within the category logic where its core tenets would still be recognizable.We...
(PDF) PwC’s 27th Annual Global CEO Survey : Thriving in an Age of Continuous Reinvention
[Business]
2024/02/13 09:10
As existential threats converge, many companies are taking steps to reinvent themselves. Is it enough? And what will it take to succeed ?Listen to the CEO Survey report and insights from our expertsTwelve months ago, we reported that nearly 40% of global CEOs believed their companies would no longer be viable in ten years’ time if they continued on their current path. The reinvention imperativ...
Fueled with VC Cash, 10Beauty Built a Robot That Fully Automates a Professional Manicure
[Investing]
2024/02/13 09:09
These guys built a robot to give you a perfect manicure. Can they win over the $11 billion nail care industry?I’m one of the 20 million women in the U.S. who get their nails done every month. I like feeling polished and put-together before a big meeting, but the manicure process can feel like a bit of a slog. I need to call the salon to find a time that fits into my schedule, drive to and from...
(Patent) Ford’s Smarter Charging
[Tech]
2024/02/13 09:07
Ford wants to make sure every EV gets charged when it needs to (without completely draining the power grid). The automaker filed a patent application for “smart charge scheduling” for a fleet of electric vehicles “considering grid demand.” Ford’s application details a system to control charging of multiple EVs “arriving at, and departing from, different charging stations at different time...
(Video) This Shape-Shifting Rikshaw Converts Into an e-Scooter in Less Than Three Minutes
[Design]
2024/02/13 09:06
Having witnessed countless shape-shifting concepts and working prototypes, I always yearn for a set of wheels that is practical in real-life usage and easy enough to transform from one form to the other. To my amazement, an Indian automotive startup has that desire half-fulfilled. Meet the S32 EV that’s an electric scooter transforming into an e-rikshaw and vice versa.While you won’t be seein...
(Infographic) The World’s 50 Largest Pharmaceutical Companies
[Investing]
2024/02/13 09:06
Globally, big pharma revenues have grown by more than half a trillion dollars since 2012, driven by an aging global population.American drugmakers make up the greatest market share worldwide by far, supported by high prices in a less regulated market. Yet with 190 drug patents expiring in the next decade, many companies face steep revenue losses at the hands of generic competitors.This graphic,...
Ganni Makes BioFluff Bags From "World's First Plant-based Fur"
[Product]
2024/02/13 09:05
Plastic-free, fake fur made from nettle, hemp and flax fibres envelops these special edition bags that Danish fashion brand Ganni has unveiled at Copenhagen Fashion Week.The one offs are a riff on Ganni's classic Bou bag made in collaboration with materials company BioFluff, which claims to have developed the "world's first plant-based fur".Unlike existing faux furs, the shaggy textile contains...
Contemporary Tiny House Maximizes Interior Space with "Upside-down" Layout
[Product]
2024/02/13 09:04
The Ellèbore tiny house has a length of 6 m (20 ft) and is based on a double-axle trailer.France's Baluchon likes to experiment with lots of different ideas and layouts in an attempt to squeeze as much living space as possible out of its tiny houses. The firm's latest model, the Ellèbore, takes an unusual approach to this problem and is arranged "upside-down," placing the bedroom downstairs,...
Forecast : Global Ad Spend to Grow Faster in 2024
[Business]
2024/02/13 09:03
Insider Intelligence forecasts that worldwide spending in digital, traditional, and total media ad spending will all grow faster in 2024 than they did in 2023 (when growth amounted to 0.5 per cent YoY).“After two years of relative malaise, the outlook is very positive on a global scale and in every major region,” commented Insider Intelligence’s Ethan Cramer-Flood of the 9.7 per cent total w...
(Video) Apple Vision Pro iFixit Teardown Reveals What’s Inside and How It Works
[Product]
2024/02/12 09:10
Apple has entered a new product category with the Vision Pro. The expensive eyewear, positioned to transport us into the future of VR, is an expensive deal to begin with at $3,499. So, ripping something of that value apart to just reveal how repairable it is and to what it packs within that makes it worthy of making Apple a new category giant may seem obnoxious to us.But that’s little of a det...
(PDF) BCG - Delivering Top-Notch People Performance
[Consumer]
2024/02/12 09:09
The people practices that got organizations where they are today won’t help them in the future.To respond to ongoing technology, hiring, and other trends, organizations have to cultivate a variety of new talent and skills. They need people who understand AI well enough to write prompts and integrate the technology into existing IT systems. They need a larger cybersecurity workforce to counter...
Disney Invests $1.5 Billion in Fortnite Maker Epic Games to Create New ‘Universe’
[Business]
2024/02/12 09:08
Deal comes as the company reported an increase of 49% in profits and picked up Taylor Swift’s Eras Tour movie for streamingDisney has announced a $1.5bn move into video games, striking a partnership with Epic Games, the publisher of Fortnite, and agreeing to take a minority stake in the business.The Hollywood giant said it would build a “games and entertainment universe” with Epic for fans o...
Emerging Trends & Future Opportunities
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[매일경제] "2022 트렌드 전망 보고서' 파괴적 혁신 기술과 글로벌 유망 비즈니스 총망라"
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[조선일보] "트렌드버드, 핵심 비즈니스 키워드 담은 2020 트렌드 전망 보고서 발간" https://biz.chosun.com/site/data/html_dir/2020/01/10/2020011002149.htm
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- (동아일보) https://www.donga.com/news/article/all/20210121/105034236/2
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- (머니투데이) http://mtview.php?no=2021012211302227151
- (뉴스1) https://www.news1.kr/articles/?4188469
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1) Daily Trend Report
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6 - EMERGING INDUSTRIES
- NO.7 AI / Robot / Big-Data Trends (159-Page) : AI, 로봇, 빅데이터 트렌드
- NO.8 Commerce / Retail / Shopping Trends (184-Page) : 커머스, 리테일, 쇼핑 트렌드
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5) Trend Database : Search "Artificial Intelligence" - http://www.trendbird.biz/search/artificial%20intelligence
