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TRENDBIRD (What's the Next Big Thing ?)는 분야별 전문가들이 큐레이션한 글로벌 시장의 핵심 트렌드를 실시간으로 제공하여 미래 사업기회를 적시에 포착하도록 조력하는 "Global Trend Sensing & Market Intelligence"서비스로 800여 개의 글로벌 기업들이 19년간 채택하고 재계약률이 85%를 상회하는 높은 신뢰도의 전략 파트너입니다.

1.고객 가치 : 향후 2-3년간 시장을 주도할 것으로 전망되는 혁신 기술과 신사업 아이템에 대한 전망을 전문가 큐레이션으로 제공하여,, 급변하는 시장 환경에서 경쟁 우위를 확보할 수 있습니다.
2.경쟁 우위 : 구체적 사례 중심의 트렌드 분석, 실시간 글로벌 시장 동향, 글로벌 전문가 정보 네트워크, 기업 맞춤형 서비스 제공을 통해 혁신적인 비즈니스 발굴을 지원합니다.
3.주요 고객 : 국내에서는 삼성, SK, 현대, LG, 한화 그룹 등 800여개 글로벌 선도 기업의 CEO/경영진 및 미래전략/신사업, R&D/선행 기술연구소, AI 전략/기술, 마케팅/디자인, UX/CX센터, CVC 등 신사업 및 신기술 발굴에 활용 중입니다.


* (매일경제 기사) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 "Top 10 Emerging Trends" 발표

 

Bag Charms Selling For $1,000 Are Retail’s Next Little Luxury

Tapping into the viral bag charm craze is ‘sensibly opportunistic’ for luxury companies that might as well ‘make some money off the back of it,’ said Neil Saunders, managing director at analytics firm GlobalData.Years after Jane Birkin famously decorated her eponymous Hermès handbag with clusters of trinkets and strands of beads, bag charms have made a big comeback.Plush Labubu keychains h...

(Infographic) Are New Companies More Likely To Support Working From Home ?

Many employees would strongly prefer work-from-home options, but some companies hesitate to offer those options. The team at Ooma examined what patterns might emerge in work-from-home attitudes and what obstacles stand in the way of remote work options.The team found that job incompatibility was the number one reason companies didn’t offer remote work options. Between 56.8% and 69.1% of compan...

Scientists From Japan Produce Perfume That Smells Like A Baby

Japanese researchers have captured a special scent: The smell of a newborn baby is now available as "Poupon Pure" perfume.Vanilla, spring flowers, lavender - exclusive perfumes are often created from the world's most popular scents. Now a research team in Japan has captured a very special scent: the scent of a newborn baby.As the portal "SoraNews24" reports, scientists at Kobe University have s...

(Infographic) Chart Breaking Athlete Salaries, Per Sport

In the era of streaming and sovereign money, uncapped, globally funded sports—not U.S. salary-capped leagues—now set the market ceiling for athlete pay.1.Star density drives pay. Sports where one person carries the whole product (boxing, golf, F1) funnel far more revenue to a single athlete than 50-man roster sports, so top AAVs skew to solo formats.2.Caps set the ceiling; media deals lift it...

Daily Report : Capgemini 보고서 : AI 기반 스포츠 참여의 새로운 시대

1. Capgemini 보고서: AI 기반 스포츠 참여의 새로운 시대팬 참여의 변화: 2023년 34%였던 현장 경기 팬 참석률이 2025년 37%로 증가. Z세대와 밀레니얼 세대는 기술이 접목된 몰입형 경기 경험에 가치를 더해.스포츠 팬들의 AI 수용: 팬의 59%가 AI 생성 콘텐츠를 신뢰하고, 54%가 스포츠 정보 습득에 AI 도구를 활용. 팬 4명 중 1명은 실시간 통계와 예측 분석 등 AI 강화 시청 경험에 8% 더 많은 비용을 지불할 의향.진정성...

(PDF) Capgemini - Beyond The Game : The New Era Of AI-Powered Sports Engagement

As fan attendance rebounds and digital engagement surges, sports organizations face a pivotal moment: how to harness technology to elevate the fan experience, without compromising the authenticity of the game.The latest report from the Capgemini Research Institute, Beyond the game: The new era of AI-powered sports engagement, explores how AI, Gen AI, and data-driven innovation are reshaping the...

The Social Media Trend Machine Is Spitting Out Weirder And Weirder Results

Every Next Big Trend that has popped up on my phone for the past year has made me feel like I’m losing my mind, even the innocuous stuff. What the hell is a Labubu? Is Dubai chocolate a brand or, I don’t know, just a genre of candy bar? Who is Benson Boone, and what does he want from us? At first, I thought this might just be another worrisome sign of aging: I no longer understand kids these...

3 Markets Fueling The Shift To Agentic Commerce

The building blocks of agentic shopping are emerging. In this report we highlight the markets gaining traction, who’s leading, and what’s next.Agentic shopping is the next big opportunity in commerce. Tech and payments leaders are already betting on the shift to AI-driven interfaces. But a growing wave of startups is also emerging, developing the building blocks for fully autonomous shopping....

Better Nature’s Tempeh Traction Contrasts With Beyond Meat’s Ongoing Struggles

While plant-based protein maker Better Nature secures GBP 1.1 million in funding to accelerate growth, category pioneer Beyond Meat continues its downward trajectory. The divergent fortunes reflect a shifting market where consumers increasingly favor clean protein alternatives over ultra-processed options.Better Nature, founded in 2020 and now the UK's leading tempeh brand with 38.1% market sha...

 

  Emerging Trends & Future Opportunities


 
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■ 언론 보도 기사 

(매일경제) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표

(중앙일보) 트렌드버드, '2026년의  Annual Trend Report와 10대  이머징 트렌드' 발표

(전자신문) 트렌드버드(Trendbird), 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표


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