The AI landscape is constantly evolving. How consumers use and engage with it is, too. At Epsilon, we've been asking consumers about how they use AI as it's become more integrated into everyday lives.What started as a simple question: “Do you use AI?” has turned into inquiries about the nuances of AI use between our personal and professional lives, what AI tools get right and where they still fall short. Our research also explores the various scenarios for AI use and how that differs across generations.What’s especially clear is that as c...

Progress is real, but so is the uncertainty. A five-level framework helps leaders distinguish proven capabilities from emerging bets and sequence investments with discipline.Robotics progress is uneven, making it essential for leaders to separate deployable capabilities from impressive demonstrations.Near-term value is concentrated in Level 2 and Level 3 systems, where software-defined perception and dexterous manipulation are already transforming automation economics.General-purpose autonomy hinges on advances in causal reasoning that remai...

Apple has released Clingers, a new global privacy campaign from TBWA\Media Arts Lab that turns invisible online tracking into a stalking fever dream.TBWA\Media Arts Lab’s wit enlivens this year’s global privacy campaign for Apple, continuing the brand’s more than seven-year effort to raise awareness around the value of keeping user data secure and reinforce its longstanding belief that privacy is a fundamental human right.Through both broadcast and digital executions, Apple dramatises the invisible ecosystem of tracking that follows consu...

Most home robots ask a lot from the room they inhabit. They arrive with screens, speakers, wake words, and personalities, all requiring acknowledgment from whoever happens to be nearby. The interaction model is fundamentally borrowed from smartphones: alerts, prompts, and responses delivered through layers of interface. The result is a machine that demands attention in a space that already has more than enough competition for it.Brussels-based studio Futurewave took a different position with Furny, a domestic robot concept presented at the l...

Most of us don’t think twice about the can we grab from the fridge. You reach, you pop, you drink. But Pepsi Max is betting that at least some of us will stop, look twice, and maybe even squeal a little when the can in our hand starts changing colour right before our eyes.That’s the premise behind Pepsi Max’s new Perfect Chilled variant, launched as part of the brand’s wider Pepsi Football Nation campaign ahead of the 2026 FIFA World Cup. Out of 86 million football-themed cans hitting shelves across the UK, only 150,000 carry something e...

The tech was used once before to pull viruses directly from the blood.As the Bundibugyo strain of Ebola spreads across parts of Central Africa, doctors are once again facing a shortage of effective treatment options. Existing antibody therapies are tailored to specific strains and do not target this variant, leaving physicians to rely largely on supportive care for patients in advanced stages of disease. This gap has renewed interest in experimental blood-filtering devices that can physically remove viruses from the bloodstream rather than t...

Most medical training equipment looks painfully clinical. Gray boxes. Tiny buttons. The overall vibe of “printer from 2009.” This Nursing Trainer looks like it belongs inside a sci-fi trauma unit orbiting Jupiter. Designed to bridge virtual training with real-world medical precision, the system focuses less on flashy technology and more on reducing friction. That’s the interesting part. The idea is simple: if the interface disappears into the background, practitioners can focus entirely on learning critical, life-saving procedures instead...

Crews on superyachts anchored in Monaco looked up this morning to find clouds shifting into a perfect, massive Louis Vuitton monogram. The pattern appeared organic, casting shadows across the harbor as race weekend began. Raw footage flooded social media instantly, sparking immediate debate online.Crews on superyachts anchored in Monaco looked up this morning to find clouds shifting into a perfect, massive Louis Vuitton monogram. The pattern appeared organic, casting shadows across the harbor as race weekend began. Raw footage flooded social...

1. TRENDBIRD의 실리콘밸리 VC 및 스타트업 투자 동향 보고서 Q2. 2026 Edition벤처 투자 자본의 양극화 심화: 2026년 1분기 미국 벤처 투자 시장은 전체 거래 건수가 소폭 감소했음에도 불구하고 투자 총액은 역대 최고치를 갱신하며 기업 가치의 극단적 양극화 양상 노출.인공지능 진영의 유동성 독점: 전체 벤처 캐피탈 자금의 약 89%를 인공지능(AI) 및 머신러닝 분야가 압도적으로 독점하며 타 선단 기술 섹터 대비 독주 체제 증명.딥테크 유망 스타트업의 지분 선점: 건설용 자율주행의 Bedrock Robotics, 표준 랙 장착 양자 컴퓨터 Equal1, 상업용 핵융합 에너지를 개발하는 Inerti...