How Olympics Advertisers Are Spending TV and Digital Ad Dollars
Multichannel efforts by Geico, Verizon, Walmart and others. In a multiscreen world, brands are at...
Multichannel efforts by Geico, Verizon, Walmart and others. In a multiscreen world, brands are at...
Artificial Intelligence Rapidly Adopted By Enterprises, Survey Says. 62% of enterprises will use...
The US innovation ecosystem has evolved significantly over the last century, transitioning from b...
5 Ways Marketers Can Respond to Augmented Reality.Regardless of whether Pokémon Go becomes the n...
Genders of virtual teachers can change to suit cultural norms of the classroom.[A student from Fu...
China’s internet players are shifting the centre of gravity in the global digital economy and fo...
Pokémon Go has taken the world by storm over the first 30 days of its rollout. But to get a sens...
Adrian Flux is offering insurance for all aspects of driverless cars, such as automated parking a...
The tech company has introduced a connected suite of devices designed to help people lead healthi...
There wasn't an app for that.WHAT: A look at what FOMO might've looked like in the 18th century,...
In the global debate about value-based health care, the lion’s share of attention has focused on...
OmniVirt is promising to help publishers and advertisers tap into the potential of virtual realit...
Nike Inc., the world’s largest maker of sporting goods, will stop selling golf equipment, striki...
Grabr piggybacks existing journeys to deliver almost any item, anywhere.From hospitality to priva...
In a culture in which choice overload can complicate everything from what to watch to who to date...
Our survey shows that many have yet to adopt management practices that could help them compete in...
Tiffany is the first luxury brand to sponsor a lens, which also draws a white heart with the text...
In this infographic, MP Star Financial looks at 15 facts that can’t be ignored about US manufact...
The Pokémon Company has evolved the mobile gaming economy.Pokémon Go, the Google Maps location...
Adding digital channels requires major efforts, yet payoffs can disappoint. Integrating digital a...
The new AR app launches today in time for fans to show their national pride in Rio.Sports fans ca...
There are probably numerous businesses around the world that see themselves as still just getting...
Sequel Stories is a storytelling bot that allows people to experience narrative in an interactive...
Prisma morphs your photos into fine art like Picasso or Mondrian, and it’s blowing up the iOS ap...
How does a country know where it stands in the digital revolution? Is it a vanguard member, a fas...
What’s happening this week at the intersection of management and technology.Putting Pokémon Go...
Sephora Is Driving Mobile Sales With Tinder-Like Features and Digital Mad Libs Plus actual ads on...
Organic Valley’s revamped website aims to personalize people’s consumption of organic products....
A new dating service called Pokédates has been created to help "Pokémon Go" players find love w...
When Apple introduced the Apple Watch in April 2015, many pundits expected smartwatches to become...
As an alternative to building fully autonomous passenger cars, a number of private companies are...
Pokemon Go's first sponsored locations reportedly went live today in Japan, offering retailers th...