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Daily Report : KEARNEY 보고서 - 럭셔리 브랜드, 냉각되는 시장에서의 승리를 위한 전략

1. KEARNEY - 럭셔리 브랜드, 냉각되는 시장에서의 승리를 위한 전략글로벌 럭셔리 시장 성장 둔화: 팬데믹 이후 급등세 종료, 2027년까지 연 1~3%의 저성장 국면 진입했으며, 지속적인 인플레이션과 중국, 미국, 유럽 등 주요 시장의 경제적 어려움이 원인.소비자 지출 및 세대 변화: 2025년 5천억 달러 규모 시장으로 개인 사치품(의류, 가죽) 지출 긴축, 경험적 럭셔리(여행, 파인다이닝)는 확대되며, 밀레니얼(45%)이 핵심...

(PDF) Kearney - Winning in a Cooling Market: Strategies for Luxury Brands

The global luxury market faces a slowdown, with projected annual growth of only 1 to 3 percent through 2027, following a post-pandemic surge. This cooling is driven by persistent inflation and economic challenges in key markets like China, the US, and Europe. Navigating this environment requires luxury brands to balance strategies for both reinforcing exclusivity and achieving profitable expans...

(Patent) Google Wants to Fix a Lot About Video

From avatars’ face movements to audio enhancement, Google is seeking to patent methods for improving video calls.Video calls have transformed the workplace, but they’re not without their setbacks: connection issues, equipment malfunctions and more. Google is expressing interest in making calls a little clearer with two new patent applications.In one, the Mountain View, California-based compan...

Stockpiling Gold

In a world marked by economic crisis, geopolitical tensions and inflation, national gold reserves play a crucial role: they bolster currency credibility, shield against market volatility and serve as a guarantee in times of crisis. In recent years, as uncertainty lingers, central banks around the world continued to stockpile this precious metal, making gold a key geoeconomic indicator.The Unite...

Members-Only : Luxury’s Gateway To The Ultra-Rich

Despite 1880’s collapse, private clubs across Asia are thriving, offering luxury brands access to HNWIs pivoting from products to experiences.[Mandala Club, now Singapore’s most exclusive private enclave, occupies a restored heritage building in the heart of the city. As Asia’s private club scene evolves post-1880, Mandala exemplifies how experiential luxury and curated community are redefin...

(PDF) Mckinsey - Transforming Procurement Functions For An AI-Driven World

Macro challenges and gen AI are pushing procurement leaders to reimagine their organizations. Companies that can make the required shifts could unlock new value for the business.Procurement functions today face a perfect storm: an unpredictable macro landscape paired with an avalanche of digital disruption. In this context, procurement functions are under pressure to deliver more value with few...

The World’s Heaviest Billboard Just Dropped In Dubai

GymNation is taking weightlifting seriously.The UAE-based fitness chain has unveiled what it claims is the world’s heaviest permanent billboard: a one-tonne installation built entirely from forty interlocked weight plates. Created to promote GymNation’s new Strongman class, the billboard leans into the absurdity of its own mass.The copy? “The only billboard that needs a spotter.”According t...

The World’s Population by Generation

Almost half of humanity (47%) is Gen Z or Gen Alpha.Millennials and Gen X make up most of the global working-age population, while Boomers and older represent just 15%. With Millennials, Gen Z, and Gen Alpha making up nearly 70% of the population, the global workforce, economy, and social dynamics will see rapid transformation in the coming years.As of December 2024, the global population has r...

Offline Is The New Luxury

Logging off is the newest status symbol. Social connection apps are cashing in.When I walked into a concert last month, I was handed a bingo card. The phrases on squares prompted me to find people who had the same favorite color as I did, or had traveled recently — meaning I'd have to speak with strangers. The activity seemed more aligned with a bridal shower than an indie show, but this wasn'...

 

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