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TRENDBIRD (What's the Next Big Thing ?)는 분야별 전문가들이 큐레이션한 글로벌 시장의 핵심 트렌드를 실시간으로 제공하여 미래 사업기회를 적시에 포착하도록 조력하는 "Global Trend Sensing & Market Intelligence"서비스로 800여 개의 글로벌 기업들이 19년간 채택하고 재계약률이 85%를 상회하는 높은 신뢰도의 전략 파트너입니다.

1.고객 가치 : 향후 2-3년간 시장을 주도할 것으로 전망되는 혁신 기술과 신사업 아이템에 대한 전망을 전문가 큐레이션으로 제공하여,, 급변하는 시장 환경에서 경쟁 우위를 확보할 수 있습니다.
2.경쟁 우위 : 구체적 사례 중심의 트렌드 분석, 실시간 글로벌 시장 동향, 글로벌 전문가 정보 네트워크, 기업 맞춤형 서비스 제공을 통해 혁신적인 비즈니스 발굴을 지원합니다.
3.주요 고객 : 국내에서는 삼성, SK, 현대, LG, 한화 그룹 등 800여개 글로벌 선도 기업의 CEO/경영진 및 미래전략/신사업, R&D/선행 기술연구소, AI 전략/기술, 마케팅/디자인, UX/CX센터, CVC 등 신사업 및 신기술 발굴에 활용 중입니다.


* (매일경제 기사) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 "Top 10 Emerging Trends" 발표

 

Daily Report : Mckinsey의 2026년 미국 외식 소비자 동향 보고서 - 가치 재평가와 세대별 분기점

1. Mckinsey의 2026년 미국 외식 소비자 동향 보고서 - 가치 재평가와 세대별 분기점외식 물가 상승에 따른 가치 인식 변화: 2024년 이후 외식 물가 상승률(약 6%)이 식료품 물가 상승률(약 3%)을 크게 앞지르며, 소비자들이 외식 비용 대비 만족도를 엄격하게 재평가하는 '가성비 민감도' 급증세대 및 소득별 소비 행태의 양극화: 경제적 압박을 크게 느끼는 X세대와 베이비부머는 배달과 퀵서비스 이용을 줄이는 반면, 고소득...

(PDF) Mckinsey - What US Consumers Want From Restaurants In 2026

After years of steady gains, the US restaurant sector may be reaching a turning point. Although food away from home now accounts for more than half of US food and beverage spending, growth is plateauing as persistent inflation, tariffs, and economic uncertainty are forcing diners to rethink the value of every restaurant visit.A new McKinsey analysis, drawing on insights from the McKinsey Consum...

Nike Is Trying to Make These Weird Shoes a Big Thing

Nike’s latest shoe will free your mind. Well, that’s what it's saying, at least. January has seen the launch of the Nike Mind 001 and 002, a forward-thinking slide designed with far more than just comfort in mind. This is the first offering to spring from brain of Nike's Mind Science Department, spiritually related to big-swing projects like the Joyride recovery shoe and the Adapt auto-lacing...

Burberry Launches A Mobile Coffee Truck Experience In Shanghai

Burberry is brewing a new kind of brand experience in Shanghai, transforming a simple coffee truck into a mobile expression of its British heritage and contemporary lifestyle vision. The activation functions as a traveling touchpoint for the brand, extending Burberry’s universe beyond traditional retail into the everyday rhythm of the city.Designed as a playful yet refined micro environment, t...

(PDF) Capgemini - The On-Demand Tech Paradox : Balancing Speed And Spend

As digital transformation accelerates, organizations are scaling on-demand technologies—cloud, software-as-a-service (SaaS), and Gen AI—to drive agility, innovation, and competitiveness. But rising costs, decentralized spending, and governance gaps are threatening profitability and performance.The on-demand tech paradox: Balancing speed and spend explores how organizations can move beyond ado...

Soho House, The Global Members Club, Raises $200M To Rescue Its $2.7B Take-Private Deal

Soho House, the global members-only club operator, announced it has secured approximately $200 million in new financing to complete its take-private deal, rescuing a transaction that had been on the verge of collapse. The funding includes $50 million in equity from Morse Ventures Inc., owned by MCR Chairman and CEO Tyler Morse, plus an additional $50 million from MCR, bringing total equity comm...

The History of Louis Vuitton (Business Edition)

Louis Vuitton’s evolution from a young trunk maker in 1854 to the cornerstone of LVMH mirrors the rise of modern luxury. Early innovations like flat-top trunks in lightweight Trianon canvas, the 1888 Damier pattern, and the 1896 LV Monogram turned functional travel goods into instantly recognizable status objects. These design codes created a branded universe that could stretch from luggage an...

The Ultimate 3D Integration Would Cook Future GPUs

Stacking High-Bandwidth Memory On Top Of GPUs Pushes Thermal Limits—And How Engineers Might Fix It.Peek inside the package of AMD’s or Nvidia’s most advanced AI products, and you’ll find a familiar arrangement: the GPU is flanked on two sides by high-bandwidth memory (HBM), the most advanced memory chips available. These memory chips are placed as close as possible to the computing chips th...

Stop Saying ‘Hey Siri’ In Public: This Finger Ring Concept Responds To Taps

Talking to phones and smart speakers in public still feels awkward. You either whisper to your wrist or say “Hey Siri” out loud on a crowded train, and everyone turns to look. Pulling out a phone just to check a notification breaks whatever you were doing, and making big hand gestures to control earbuds turns you into the person air-conducting an invisible orchestra on the sidewalk.Dribble is...

 

  Emerging Trends & Future Opportunities


 
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■ 언론 보도 기사 

(매일경제) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표

(중앙일보) 트렌드버드, '2026년의  Annual Trend Report와 10대  이머징 트렌드' 발표

(전자신문) 트렌드버드(Trendbird), 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표


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( Trendbird Premium Membership 서비스에 관심있으신 기업/기관 담당자분들께서는 service@trendbird.biz로 본인이 소속된 조직명과 부서명, 직책 및 연락처를 기입하신 후 이메일을 보내주시면, Trendbird Premium Membership 서비스 소개 자료를 발송해 드리도록 하겠습니다.)