TREND REPORTS
IKEA Creates Smart Ads That Direct Customers To Visit Its Store… By Foot
[Business]
2019/04/22 11:22
Ikea is continuing to promote its new, environmentally "sustainable" store in London's Greenwich, this time with an outdoor campaign encouraging locals to make the journey to the store on foot. The outdoor media campaign is running on 80 outdoor sites across South East London, repurposing them as directional signage towards the new Ikea Greenwich. Each poster site is unique, offering exact foot...
(PDF) Mckinsey - Making Electric Vehicles Profitable
[Business]
2019/04/22 11:22
Most OEMs don’t profit on selling electric vehicles. But addressing elements of the product and business model can put them on a better path. We have a clear roadmap for EV profitability.The future looks bright for electric-vehicle (EV) growth. Consumers are more willing than ever to consider buying EVs, and sales are rising fast. Most major markets have consistently registered 50 to 60 percen...
Coinbase Launches Crypto Visa Debit Card for UK and EU Customers
[Investing]
2019/04/22 11:21
Cryptocurrency exchange Coinbase has launched a Visa debit card allowing customers in the U.K. and EU to spend their cryptocurrencies directly from their Coinbase accounts.The San Francisco-based firm announced the news in a blog post on Wednesday, saying that with the “Coinbase Card,” customers will be able to spend their bitcoin (BTC), ether (ETH), litecoin (LTC) and other cryptocurrencies...
People Like to Drink Starbucks Coffee Outside of Starbucks, and It’s Paying off for Nestlé
[Business]
2019/04/22 11:20
The world’s largest food company, Nestlé, is buzzing.The Swiss packaged food giant posted first-quarter earnings today, revealing that sales rose by 4.3%, beating analyst expectations. Coffee played a big role in the results—specifically, Starbucks coffee.Nestlé owns the Nespresso brand of capsule-based coffee makers. Last year, it announced that it would pay Starbucks $7.1 billion to licen...
Genelec Promises Monitor-like Audio Realism from Headphones
[Product]
2019/04/22 11:20
Aural ID creates a personal audio fingerprint that allows audio engines to deliver faithful and accurate reproductions of sounds.Though there are a few notable exceptions – including the excellent Nuraphones – most headphones on the hi-fi store shelf will deliver a "one size fits all" sonic experience to listeners. But that's not how we hear sounds around us. Finland's Genelec is looking to i...
Earphones for When You Don’t Want to be Disturbed
[Design]
2019/04/22 11:20
Earphones are a great tool to use when we want to close ourselves off to the outside world and for those time when we are just feeling a little less talkative. However, some people just don’t get this hint as they persistently try to be heard over your music. This issue led to the development of Gem; the wireless earphones that communicate your desire to not be disturbed.Gem’s method of showi...
(Infographic) Goldman Sachs : Here's How Millennials will Completely Change the Economy
[Consumer]
2019/04/22 11:19
Goldman Sachs has put together a tremendous infographic showing how millennials-those born between 1980 and 2000-are going to impact and shape the economy in a profound way as they move into their "prime spending years."Because of factors such as lower unemployment rates and student loan debt, millennials have deferred major life events like getting married, having kids and buying a home, Goldm...
(PDF) Mckinsey - Agile in The Consumer-Goods Industry
[Business]
2019/04/21 09:10
In the consumer-goods sector, agile ways of working aren’t an all-or-nothing proposition. Success depends on knowing where and how to deploy them.Despite a strong economy and low unemployment, many large consumer-goods brands can’t seem to gain an edge. Over the last decade, incumbent companies have been consistently outmaneuvered by innovative upstart brands. Consider that the top 50 consume...
(Video) 'Marriott Hotel x LIFEWTR' Invites Hotel Guests to Redecorate Using AR
[Business]
2019/04/21 09:09
Hotel room artwork not to your taste? Marriott will soon allow guests to redecorate their rooms — virtually, anyway. In early December, LIFEWTR and Marriott Hotels announced a collaboration to create a new in-room augmented reality (AR) art experience. The partnership created a key from that usually boring hotel bottled water to unlock a new AR experience.Guests can scan the LIFEWTR tag on in-...
