TREND REPORTS
(PDF) BCG - To Boost Impact, Tailor Touchpoints to Customer Needs
[Consumer]
2019/02/20 09:05
Today’s brand teams face more complexity than ever before: fragmented brand and product portfolios, the growth of new channels and e-commerce, and an increasing array of media options. At the same time, consumers are demanding more personalized and relevant engagement. As a result, the challenge to navigate through that complexity and deliver a consistent consumer experience has become particu...
Groundbreaking New Technique can Turn Plastic Waste Into Energy-Dense Fuel
[Tech]
2019/02/20 09:04
Use of Supercritical Water for the Liquefaction of Polypropylene into Oil.The world has a plastic problem. According to the United Nations, upward of 8 million tons of plastics makes its way into the oceans each year. Exactly how you get rid of this has been the subject of plenty of investigation. Efforts have focused on everything from reducing the use of plastics in packaging to using drones...
This Revolutionary Fabric Could Make Flying Economy Less Terrible
[Design]
2019/02/20 09:03
We all know that sitting in an economy class seat on an airplane is murder on your back, your legs, and your sanity. But a new concept developed for the airplane manufacturer Airbus claims to be able to ease your aches and pains through a smart textile.THE MAGIC OF CONDUCTIVE THREADThe London-based design firm Layer has created a prototype seat that’s knitted with conductive thread. During a p...
The Top Earning Celebrities, Dead and Alive
[Investing]
2019/02/20 09:02
Wealth does not always follow fame, but when properly monetized, stardom can be a powerful tool for building a fortune.The act of turning one’s self into a marketing machine is epitomized by 21-year-old Kylie Jenner, who was the fourth highest earning celebrity in 2018. Leveraging her massive social media following, Jenner has turned Kylie Cosmetics into a force to be reckoned with. Recently,...
(PDF) Mckinsey - The State of Fashion 2019
[Business]
2019/02/19 10:50
Shoppers, particularly younger ones, have social and environmental issues on their minds. Here’s what the fashion industry should know about the trend.Younger consumers are seriously concerned with social and environmental causes, which many regard as being the defining issues of our time. They increasingly back their beliefs with their shopping habits, favoring brands that are aligned with th...
The Brands Americans Can’t Live Without
[Consumer]
2019/02/19 10:50
Some brands have loyal customers. Others have those who claim their lives would be over if they had to live without them. In the 2019 edition of the Brand Intimacy Study by marketing agency MBLM, Apple and Google were the two companies tied for having most U.S. customers convinced their products were essential for survival. 38 percent of Apple and Google users said they couldn’t live without t...
Atomo has Invented the World's First Beanless Coffee
[Product]
2019/02/19 10:50
Atomo Coffee doesn’t actually have any coffee in it, but it might be the future of coffee.Climate change is threatening your favorite coffee. As heat, drought, and increasing pests start to limit where coffee beans can grow, the industry is struggling to adapt–but one startup is attempting to tackle the problem by reverse engineering a cup of coffee that can be made without coffee beans.Farme...
(PDF) Which Songs Stick in Your Mind ?
[Consumer]
2019/02/19 10:49
Millennials remember the newest hit songs best, but the late 20th century struck a chord.THE CLASH, a British punk band, declared in 1979 that “phoney Beatlemania has bitten the dust”. Four decades later, a team of psychologists at New York University has found that the Fab Four are alive and well in the minds of millennials. The psychologists wanted to investigate how young people’s “colle...
(Video) Holoride Creates Carsickness-Battling VR Experience for the Self-Driving Cars
[Product]
2019/02/19 10:49
German start-up Holoride has designed a virtual-reality experience for the backseats of taxis, for passengers in autonomous vehicles or for kids on long car trips.Holoride's games and visualisations provide entertainment that's specifically tailored to passengers, incorporating the car's real-time movements, such as acceleration and steering.The resulting experiences are not only immersive, the...
