Here's how they decide what to buy. Price, quality and brands doing what they say they'll do are the top factors that keep consumers coming back.When it comes to shopping, consumers are fairly open-minded—after all, just 4% say they only consider one brand when making purchases, according to new research from BuzzFeed and media agency network Wavemaker. But a whopping 72% say they only conside...

Leaks and patents have strongly hinted that Sony’s PS5 may be accompanied by an improved PSVR 2 headset, either at launch or later - and a new patent just made public suggest it could track eye movement and head motion.What will that do for VR? According to one Sony Interactive Entertainment patent (image above), it will enhance immersion by refining what each eye sees - aka ‘parallax images...

The market for digital assets such as Bitcoin is growing again and reached a market capitalization of USD 323 billion by the end of June 2019. Capital of USD 3.3 billion has been raised via crypto fundraising by the end of May 2019. The Initial Exchange Offerings offered via crypto exchanges are establishing themselves as a new fundraising instrument in the blockchain sector. After various inci...

Safe Containing and Zero waste solution providing maximized satisfaction and making Minimum Impact to Earth.While plastic bottles are cheap, they are really bad for the environment. If you want to cause less damage to our planet, use INNERBOTTLE to store cosmetics — it creates zero waste.Where can I find new green tech? Check out the latest green tech blogs here and browse the Eco-Friendly sec...

Netflix’s subscriber growth in the second quarter of 2019 fell way short of expectations as the streaming service’s domestic subscriber base shrank for the first time since 2011. That’s according to the company’s latest earnings report, which saw Netflix shares plummet in after-hours trading on Wednesday. As the following chart illustrates, Netflix’s growth had increasingly shifted to inte...

As part of a campaign to promote its food-delivery service, McDonald’s Sweden have partnered with Nord DDB to unveil their limited-edition QR-enabled “Picnic Position Blanket”.Fitted with a scannable QR code, the blanket is able to share its geolocation and customers are able to place food orders on their phone that arrive to their precise location by the delivery service of their choice.The...

Today’s youth fear for the future of the climate and environment, as seen in the proliferation of global no waste movements like the #StopSucking campaign. While governments may be slow to provide solutions for eco-conscious young citizens, brands have an opportunity to spearhead environmental initiatives. The following companies are doing just that by launching reusable silicone food storage...

Osivax is seeking to prevent influenza outbreaks by targeting a specific part of the virus, The formula has been successful in animal trials, and is now being tested on humans. Spotted: French-based Osivax is developing a universal flu vaccination designed to prevent various strains of the influenza virus for years. The vaccination will be more effective than current flu shots and will not need...

Companies that plan ahead and tap digital tools can not only survive a downturn but thrive.Infographic : https://www.bain.com/contentassets/1310116c40d6483ab8498e86bc90df3c/infographic_sales-recession.png[bain]