Grab a Free Bottle of Coca-Cola Zero Sugar Using AR
[Business]
2023/10/09 09:09
People can scan a QR code on OOH screens to load an AR experience.The Coca-Cola Company.Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.In partnership with Tesco Group, Coca-Cola is inviting people to try a bottle of Coca-Cola Zero Sugar through an augmented reality experience runnin...
(PDF) Nature - AI and Science : What 1,600 Researchers Think
[Tech]
2023/10/09 09:08
A Nature survey finds that scientists are concerned, as well as excited, by the increasing use of artificial-intelligence tools in research.Artificial-intelligence (AI) tools are becoming increasingly common in science, and many scientists anticipate that they will soon be central to the practice of research, suggests a Nature survey of more than 1,600 researchers around the world.Science and t...
(Paper) AR Glasses Spawn a Whole New Social Dynamic
[Tech]
2023/10/09 09:07
Is there a power imbalance between wearers and nonwearers in mixed company? [A collage of a clear mannequin head wearing AR glasses and an image of a woman with a lens over her face of a colorful dear head, nose and pink glasses.] AUGMENTED REALITY SMART GLASSES HUMAN-COMPUTER INTERACTIONRemember that viral video-call mishap of a lawyer getting stuck with the cat filter on? Imagine yourself in...
Diligent Raises $25M to Triple Its Nursing Robot’s Reach
[Investing]
2023/10/09 09:06
The pandemic had a profound impact on countless careers, but few jobs were hit quite like nursing. As hospitals overflowed, staff was forced to take on impossible long shifts, risking their own health in the process. In many ways, it was the perfect environment to introduce a robot like Diligent’s Moxi, a system designed to offer a couple of helping hands to overworked healthcare providers.“W...
How Lego Captured The Imagination of Millions of Children Globally
[Business]
2023/10/09 09:05
We explore how Lego, the legendary Danish company, captured the imagination of millions of children globally and became, brick-by-brick, the biggest toy brand in the world.Through brick and thinEven with Lego’s modern legacy of movies, games, and theme parks, most of us think of Lego in its purest form: bright plastic bricks that can be built into whatever shape your creativity takes, from car...
RIMOWA x Tiffany Collection Merges Two Icons with a Diamond-Inspired Design
[Design]
2023/10/09 09:04
RIMOWA and Tiffany & Co. have joined forces to create a limited-edition collection that captures the spirit of both travel and craftsmanship. Set to launch at Tiffany’s OMA-designed flagship The Landmark in New York City, the capsule collection is an harmonious fusion of RIMOWA’s luggage expertise and Tiffany & Co.’s timeless elegance. This collaboration celebrates the heritage of bo...
Can AI Beat the Market? Wall Street Is Desperate to Try
[Business]
2023/10/09 09:03
Those seeking to build the perfect money machine are discovering the technology doesn’t always work as planned.Voleon Group boasts some of the best minds in data science. The hedge fund’s co-founder and chief executive officer is a former nuclear physicist and web pioneer. Its head office is in Berkeley, California, strategically placed near a world-class machine-learning center where it has...
(PDF) Mckinsey - CFOs’ Balancing Act : Juggling Priorities to Build Resilience
[Investing]
2023/10/05 09:10
As surveyed CFOs concurrently manage defensive and growth-oriented considerations, they expect major changes in the months ahead and see two pivotal paths for strengthening their organizations.In the past few years, CFOs have been faced with daunting challenges and tectonic opportunities. Is this the time for offense or defense? The latest biennial McKinsey Global Survey on the role of the CFO...
(Video) KFC Fuels Eyes With Illusion Billboards You’ll Have To Shake Your Head At To See
[Business]
2023/10/05 09:09
KFC has got pedestrians doing more than just double takes—they’re shaking their heads. The fast-food giant has unveiled a series of intriguing billboards across Hong Kong, with their secret ingredient only being revealed when you start moving. The out-of-home campaign promotes the chain’s new Fing Fing Cajun Chips, with “fing fing” meaning “shake” in Cantonese. With a sachet of spicy caj...
How Google’s Ad Ecosystem Works
[Business]
2023/10/05 09:08
Big advertising-tech acquisitions have made the company the dominant force in the $330 billion digital ad market.AdvertisersIf a dog food company wants to advertise a new treat online, it hires a creative agency to design an ad. That ad goes to the digital-ad ecosystem, a bewildering array of buyer and seller platforms that manage ad-space inventory, auction off space, and track responses. Goog...
Apple Considered, Rejected Switch to DuckDuckGo From Google
[Business]
2023/10/05 09:07
DuckDuckGo spoke with Apple about 20 times on possible change. Apple exec testified he viewed it as ‘probably a bad idea’.Apple Inc. held talks with DuckDuckGo to replace Alphabet Inc.’s Google as the default search engine for the private mode on Apple’s Safari browser, but ultimately rejected the idea.The details of those talks — and Apple’s discussions about buying Microsoft Corp.’s Bi...
A New Video Game Explores Monet’s Masterful Use of Color
[Business]
2023/10/05 09:06
The Master's Pupil is inspired by Monet's life and breathtaking colorwork.The new independently released video game, The Master’s Pupil, hinges on an ailment that afflicted Claude Monet toward the end of his life. Around 1913, while in his 60s, the French painter developed cataracts, which increasingly affected his ability to paint. Colors, he wrote in a letter, “no longer had the same intens...
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