TREND REPORTS
How an Empty UPS Envelope Turned Out to be Marketing Genius
[Business]
2017/10/10 10:48
Postal blunder offers lessons for all companies, large and small. Without realizing it, by sending out empty UPS envelopes, a company tapped into two psychological phenomena.What would you do if you opened a UPS envelope and there was nothing inside?Friends of mine, who have asked to remain anonymous, as they don’t want to alert their competitors to the success of their sales campaign, inadver...
Netflix's Pricing Strategy Works as Margins Improve
[Investing]
2017/10/10 10:48
Netflix’s share price reached an all-time high on Thursday after the company decided to raise prices for (some of) its subscribers in the United States. The latest price hike, the third since the company started offering a standalone streaming option in 2011, will affect the standard tier ($10.99 instead of $9.99) as well as the premium tier plan ($13.99 instead of $11.99) while the entry-leve...
US Company Offers Free Microchip Implants to All Employees
[Tech]
2017/10/10 10:47
Three Square Market (32M) is offering to implant its employees with RFID chip like those used to microchip animals.For years, a subset of the transhumanist community, called "grinders", has been experimenting with implanting electronics and microchips into their bodies. Considered fringe technology not so long ago, the idea of implantable electronics has recently moved closer to the mainstream....
(PDF) UBS : Robotaxis Will Cost Half What Owning A Car Does In The Future
[Consumer]
2017/10/09 10:10
How much cheaper will it be to hail a driverless taxi than to own a car in the future? A lot, according to the financial services firm UBS.UBS forecasts that taking “robotaxis”—i.e., self-driving taxis—will be half as expensive per kilometer as owning a car in the future. The firm expects to see widespread adoption of robotaxis in urban areas starting around 2030. It estimates that the typi...
(Video) The Future of AI and Computing - Neuromorphic Computing
[Tech]
2017/10/09 10:09
Introducing Self-Learning Chip from Intel, to Rev Up AI, Loihi. A self learning chip from Intel designed to work like the human brain has been announced.The chip is codenamed Loihi. Dr. Michael Mayberry did the introductions in his editorial on Monday. He is corporate vice president and managing director of Intel Labs.His announcement is valuable on two levels—it presents information about the...
(Infographic) Shoppable Media Is Transforming How Consumers Find and Then Buy Products
[Consumer]
2017/10/09 10:08
What marketers need to know about a rapidly growing trend.People consciously looking to make a purchase are three times more likely to buy if they’re exposed to a shoppable ad.From click-to-buy buttons on Pinterest to “swipe up” directives on Snapchat, the shoppable media ecosystem is growing at a rapid pace, making it easier than ever for advertisers to place products in front of consumers...
AI Told Coca-Cola to Make Cherry Sprite. So It Did
[Tech]
2017/10/09 10:07
Loyal drinkers of Cherry Sprite have robots to thank for their favorite sugary concoction.For years, Coca-Cola has invested in AI technology in hopes it would give the company a better idea of what its customers want. It’s currently exploring an AI-powered virtual assistant—think Apple’s Siri and Google’s Alexa—to interact with people at certain vending machines, according to Forbes. In th...
Are We on the Verge of a New Golden Age ?
[Investing]
2017/10/09 10:06
A long-wave theory of technological and economic change suggests the financial malaise that began in 2007 may be about to end.History doesn’t exactly repeat itself, but it does run in cycles. One of the most robust theories of such cycles was articulated by economic historian Carlota Perez, in her influential book Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Gol...
Shopify Rolling Out Instagram Shopping Feature to Thousands of Merchants
[Business]
2017/10/09 10:05
Online commerce giant Shopify is ready for its Instagram moment: The one-stop shop platform provider is opening up its Instagram integration to thousands of its merchants leading up to the holiday season. The platform expansion adds yet another sales channel to the considerable quiver Shopify providers sellers, which includes Facebook, Messenger, Buzzfeed and others, too.Instagram’s shopping f...
