Consumers are handing decisions to AI agents. Brands now need to win both the human and the algorithm to stay relevant.Consumers are ready to delegate decisions to AI agents, from discrete tasks to fully autonomous agentic purchases.Agents expose real value and reshape how brands are discovered, chosen and trusted, going beyond a channel shift to resetting loyalty dynamics. To win, brands must earn relevance with consumers and trust with their AI agents by delivering value that can be verified, not just promised.AI Agents Are Becoming the N...

As global tech giants rush to bring two-legged humanoid robots into living rooms, Tokyo-based startup MW is heading the other way.The company is developing homes with integrated, ceiling-mounted robotic arms to automate household chores and offer an alternative to bipedal humanoid robots. The concept rests on three pillars: custom residential architecture, integrated hardware called the MW bot, and the MW Intelligence software operating system.Reportedly, MW is targeting a 2028 Tokyo debut for its automated homes. MW CEO Shuzo Narita envisio...

Screenless Smart Tracker Pulls Premium Feature From Smartwatches.When I was shopping for a basic fitness tracker a few months ago, I opted for the Nothing Watch 3 Pro because it included a recorder for capturing voice notes on the go – which I do often. That model beams your notes over to your phone, where they're handily transcribed in a companion app.As far as I know, the only other way to get a recorder on your wrist is to pick up a full-fat smartwatch, like a Wear OS-powered model or an Apple Watch. Ah, if only the PiLY was around when...

A new class of billionaires is emerging from unlikely corners of the manufacturing sector as the AI boom creates enormous demand for the overlooked hardware, materials and equipment needed to build data centers.A new class of billionaires is emerging from unlikely corners of the manufacturing sector as the AI boom creates enormous demand for the overlooked hardware, materials and equipment needed to build data centers.Taiwan’s King Slide Works, which started in the 1980s making furniture handles and drawer slides, is now benefiting from sur...

Prada Beauty is continuing its commitment to signature geometric design with the upcoming global rollout of its new Lip Jelly Treatment, scheduled for launch in October 2026. Designed to bridge the gap between high-performance skin care and decorative cosmetics, the new release aims to tap into the thriving market demand for multi-functional hybrid lip formulas.The Lip Jelly Treatment is engineered as a three-in-one product that merges the comforting wear of a classic lip balm, the high-gloss reflective finish of a lip jelly, and the deep co...

A convenient nasal spray is a serious contender for treating a bunch of respiratory viral infections, including the common cold.Currently known as INNA-051, the spray is a first-in-class TLR2/6 agonist that aims to knock out respiratory viruses at their most common entry pathway – via the nose. This could mean a once-a-week sniff could ward off a range of pathogens better than a vaccine, blocking them before the body has to mount an immune defense.The spray was developed by Melbourne-based pharmaceutical company ENA Respiratory using resear...

The U.S. generated 26.9 billion visits to AI tool websites in 2025, or 21.4% of the global total, more than India, Brazil, and Germany combined.India ranks second with 12.0 billion visits and Brazil third with 7.0 billion, ahead of every European country.China ranks just 15th at 2.4 billion visits, partly because this dataset excludes mobile-app usage.AI tools drew 125.7 billion website visits in 2025, up 46% from the year before.This graphic ranks the countries that generated the most visits to AI tool websites in 2025, using data from AITo...

Pediatric medical device eliminates adult pole hazards with ergonomic, sailboat-inspired design to enhance patient safety and emotional well-being.A student design team from Hongik University has earned international acclaim at the iF Design Student Award 2025 for Ringo, an innovative intravenous (IV) medical mobility device engineered specifically for pediatric care.Designed by Dabin Won, Hyunmin Kim, and Jaewoo Seo, Ringo addresses persistent clinical hazards in pediatric wards by replacing intimidating adult-sized equipment with a child-c...

1. LVMH, 새로운 럭셔리 전략을 위해 라이브 피트니스 대회 Hyrox를 약 1조원에 인수LVMH가 후원하는 사모펀드 L Catterton이 피트니스 대회 하이록스(Hyrox)의 경영권 지분을 Infront로부터 인수(기업 가치 약 6억 유로 / 6억 9,750만 달러 평가).하이록스는 2025-2026 시즌 동안 100개 이상의 글로벌 이벤트를 개최하며 140만 명 이상의 참가자를 유치, 오프라인 피트니스 트렌드 완벽 선점.하이록스 창업진은 인수를 바탕으로 올림픽 종목 채택 추진, 글로벌 참가자 저변 확대 및 신규 스포츠 제품 개발을 본격 가속화할 계획.▷ Why It Matters: 럭셔리 그룹의 자본 투자가 명품 가방...