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Daily Report : 100인의 CIO가 공개한 2025년 GenAI 구매 전략

1. a16z 리포트: 100인의 CIO가 공개한 2025년 GenAI 구매 전략 AI 예산이 급격히 증가 중: 기업의 LLM 예산이 작년 예측보다 더 빠르게 증가하고 있으며, 평균 75%의 추가 증가가 이어질 것으로 보임. 내부 사용 사례의 확대와 고객 접점 영역 본격 도입이 지출 확대의 주요 요인 AI 도입이 실험에서 필수로 이동: AI에 대한 지출이 기존 혁신 예산을 넘어 IT와 사업부의 고정 예산 항목으로 편입되고 있으며, 생성형 AI가 기...

How 100 Enterprise CIOs Are Building and Buying Gen AI in 2025

Just over a year ago, we highlighted 16 changes to the way enterprises approached building and buying gen AI.Since then, the landscape has continued to evolve quickly—so we revisited our conversations with over two dozen enterprise buyers and surveyed 100 CIOs across 15 industries to help founders understand how these leaders are using, buying, and budgeting for gen AI in 2025 and beyond.1 Eve...

(Video) Cannes Lions 2024 Media Winners - Mercado Libre : Handshake Hunt

Mercado Libre has won the Grand Prix in the Media category at Cannes Lions for the Handshake Hunt campaign, created by Gut, São Paulo.Handshakes are everywhere, including the logo of Mercado Libre. To beat the crowded ad space of TV commercials in the lead up to Black Friday, Mercado Libre turned TV programmes into ads, creating QR codes that appeared on Globo programming any time a handshake...

AI Startup Anysphere Fields VC Offers at Over $18 Billion Valuation

Silicon Valley investors are anxious to back the startup they say is the fastest growing of all time.Anysphere Inc., the developer of AI code editor Cursor, has been approached by investors about a funding deal that would value the startup at $18 billion to $20 billion.The company, which surpassed $500 million in annualized revenue, may not need the cash but could choose to add more capital to...

(PDF) Accenture - Unlocking Alpha In Deals

New technologies are helping deal teams identify and assess targets faster, refine bids with greater precision and craft more effective value creation plans.Still, investments in these technologies lag their perceived potential—a gap especially stark in post-deal execution.Dealmakers who embed next-gen technologies, equip their teams to use them effectively and partner strategically are pullin...

French Travel Brand Drops Santorini And Mykonos In Bid To Make Overtourism Uncool

Evaneos has taken a stance against overtourism by removing Santorini and Mykonos from its summer offerings.The B Corp-certified company launched a provocative campaign across Paris, drawing parallels between overcrowded tourist hotspots and the chaos of rush-hour public transit. The ads juxtapose 'idyllic' destinations with sardine-packed metro carriages and compare the slim odds of snagging a...

Yupp, Platform for Discovering, Comparing, and Using AI Tools, Has Raised $33M

AI startup Yupp has raised $33 million in a seed funding round led by a16z crypto, founded by a team of veterans from Coinbase, Google, and X.Yupp is a free platform that allows users to compare answers from multiple AI models side by side, using crypto rails for rewards and payouts.AI startup Yupp has emerged from stealth, with a16z crypto announcing it led a $33 million seed funding round for...

(Infographic) Why Consumers Trust UGC More Than Traditional Ads

Branded feeds are overcrowded, so brands now cut through the noise with the real stuff: user-generated content (UGC).UGC is word-of-mouth for the digital age – trust-building, conversion-boosting, and scalable without a studio budget. Any original photo, video, review, or testimonial your customers post about you – none of it is scripted by a marketing team.And it converts – shoppers are mor...

The End of Glitter ?

“Glow” has replaced “glam” as beauty’s vibe-du-jour, making pearlescent powder and face gloss more in-demand — and bumping glitter from the industry’s VIP ingredient list.After decades of cosmetic dominance, the tide may be turning on glitter-based formulas in favor of alternatives that temper down the shimmer. Welcome back to Haul of Fame, your must-read beauty roundup for new products,...

 

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