TREND REPORTS
(Infographic) Not Texting ? You're Missing Out on Sales
[Consumer]
2022/11/15 09:08
Texting allows marketers to reach consumers directly, cutting through a lot of clutter. Acceptance of SMS marketing is nearly universal. Here's how to do it right.Knowing what to say in a text message can be confusing enough when you’re not trying to make a sale. But you can’t afford to go without a strategy when promotional texts have an average clickthrough rate of 36% versus 4.5% for email...
Amazon Is Said to Plan to Lay Off Thousands of Employees
[Consumer]
2022/11/15 09:07
The job cuts of approximately 10,000, which would start as soon as this week, would focus on the company’s devices organization, retail division and human resources.The job cuts at Amazon would represent roughly 3 percent of its corporate employees and less than 1 percent of its global work force of more than 1.5 million. Amazon plans to lay off approximately 10,000 people in corporate and tec...
Brain implants That Translate Paralyzed Patients’ Thoughts Into Speech Closer to Reality
[Tech]
2022/11/15 09:06
In 2003, Pancho’s life changed forever. That’s when a car crash sent the 20-year-old farm worker into emergency surgery to repair damage to his stomach. The operation went well, but the next day, a blood clot caused by the procedure cut off oxygen to his brain stem, leaving him paralyzed and unable to speak.In February 2019, another operation transformed his life again. This time, as part of...
The Biggest Golfing Nations
[Consumer]
2022/11/15 09:05
The United States is home to an estimated 43 percent of the world’s golf courses, according to specialist online magazine Golf Monthly. With 16,752 sites, it has more than five times the number of the next country on the list, Japan, which is home to some 3,169 courses. Of European countries, England has by far the most at 2,270, followed by Germany with 1,050 and France with 804.The sport rai...
Nike DotSwoosh Will Sell NFT Shoes Starting ‘Under $50’
[Product]
2022/11/15 09:04
What can a virtual object mean for business today? Nike is designing a more welcoming Web3 platform to find out.An Airforce 1 sits on my screen, rendered in metal rather than leather, catching the light with its chrome finish. How much would I pay for this image of a shoe? And how much would I pay for this picture if it unlocked, say, a matching pair of metallic Airforce 1s in real life?This is...
(Video) The Halfgrid Transport Network That Combines Cable Cars with AI
[Design]
2022/11/15 09:03
A network of autonomous cable cars transports people and goods around a city in this concept developed by transport design studio Half Company.Halfgrid is a proposal for a city-wide transport system that uses artificial intelligence (AI) to move suspended capsules to their designated location.It is billed as "a fully autonomous transit system for people and goods, running on a separate layer ab...
(PDF) BCG - The Next Phase of the Automotive Semiconductor Shortage
[Business]
2022/11/14 09:10
The semiconductor shortages that have plagued the automotive industry may persist in some form through as late as 2026. Pandemic-induced manufacturing and logistics challenges are easing; consumer chip demand has reached a saturation point and is in a cyclical decline. But continuing growth in automotive semiconductor demand is inevitable, as penetration of semiconductor-intense automotive appl...
Ralph Lauren Changed Its Iconic Logo to Woo the ‘Fortnite’ Generation
[Business]
2022/11/14 09:09
Goodbye pony and hello llama. After 55 years, Ralph Lauren designed a new logo to woo a new shoppers.Since its inception, Ralph Lauren’s logo has been the same silhouette of a guy riding atop a purebred horse, mallet in hand, chasing a polo ball. The signature Polo Pony logo is a classic design for a buttoned-up brand, but soon, you’ll see a new incarnation of that logo for the first time eve...
Twitter's Potential Change in Business Model, A Simple Analysis
[Business]
2022/11/14 09:08
We implemented a rule over the summer that we would only chart about Twitter once the will-they-won’t-they saga with Elon Musk was completed. So, now that the $44bn deal is done and Musk is the self-titled Chief Twit, we thought we’d explore the potential outcomes of some major business model changes that he and his (new) team are considering.The blue tick bizPulling a number of trusted Tesla...
Ordergroove Picks up $100M to Grow e-Commerce Subscriptions as a Service
[Investing]
2022/11/14 09:07
Amazon has mastered the concept of subscriptions in e-commerce. Prime-based memberships, and the ability to set up recurring purchases for everyday items, have been central to how it drums up repeat business, tapping shoppers looking for discounts and more convenience. The concept has caught on fast with other retailers, and as one indication of that, Ordergroove — a startup that has built a...
(Infographic) Color Psychology and How It Can Impact Your Brand
[Business]
2022/11/14 09:06
Here is an infographic produced by the people at Cheap Roller Banners in the UK that is packed with information about color psychology to assist you in choosing the right colors for your brand.The infographic starts off with some statistics and then goes on to show which colors are used the most in logos and what the different colors represent as well as the industries that use them the mostInf...
How Sustainable are Fake Meats ?
[Business]
2022/11/14 09:05
Marketed to meat lovers, plant-based burgers like Impossible and Beyond claim to taste like the real thing and to have far lighter environmental footprints. Here’s what the numbers have to say.If you’re an environmentally aware meat-eater, you probably carry at least a little guilt to the dinner table. The meat on our plates comes at a significant environmental cost through deforestation, gre...
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