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Heineken Advertises on Las Vegas Sphere for Formula 1 Race

There will be plenty of marketers vying for attention around this weekend’s Formula 1 race in Las Vegas, but Heineken will be hard to miss.The Dutch beer brand is not only the race’s title sponsor but it is lighting up the city with unique outdoor ads, including becoming the first beer brand to advertise on the Las Vegas Sphere. The takeover is meant to reinforce Heineken’s upscale positioni...

(Paper) You Can Now 3D Print and Grow Hair on Engineered Skin Tissue

"This kind of automated process is needed to make future biomanufacturing of skin possible".In a groundbreaking development at Rensselaer Polytechnic Institute, scientists have successfully 3D-printed hair follicles in lab-grown human skin tissue. The research, published in the journal Science Advances, represents a significant stride forward in skin engineering and opens new avenues in regener...

Few Social Media Apps Manage To Maintain The Hype

If you spend time on the internet, you'll know it’s rare to go more than a few months without hearing about a new social media app, each with a fresh angle that promises to break the cycle of mindless scrolling.This week, it was the turn of Lapse — which, counterintuitively, uses the astonishingly impressive iPhone lens to mimic a disposable camera — ranking 3rd on the App Store chart for fr...

Opal Unveils Clip-On 'World's Smallest Webcam' - Tadpole

With a large, mirrorless sensor and six-element glass lens, the Tadpole webcam is a sure bet against the built-in camera your laptop uses.If you attend a lot of Zoom meetings or you like to join in on family video events, you've probably experienced just how bad your laptop's camera really is. Rarely do those built-in cameras perform well. That could mean poor video or audio, which could wreck...

The RACK Chair for Fast-Casual Restaurants Comes with a Coat Hanger and Bag Tray

The way we eat outside has been changing over the past years, and fine dining and fast food are no longer the only choices available. In many parts of the world, “fast-casual” has become a popular option that combines the speed and price of fast food establishments with the quality of full-service bistros. Despite being a category in its own right, the furniture used in fast-casual restaurant...

(PDF) Bain - Selling Sustainability Means Decoding Consumers

New research by Bain’s Global Consumer Lab has helped us understand consumers’ views on sustainability and how they are influencing buying behavior.Companies selling sustainability need to acknowledge and address a fragmented consumer base—not assume that developed-market or younger consumers are more concerned about the environment, for example.Different consumer segments define sustainabil...

Evian Taps Into Its Astronomical Side With Coperni

Coperni brings astronomy and constellations to evian’s glass bottle design, creating a free stargazing moment for dreamers and drinkers alike. evian has previously collaborated with other design houses and personalities including Balmain, Virgil Abloh, and Jean Paul Gaultier. For its recent one with Coperni, the water brand brings out its metaphysical and astronomical side as it transforms its...

Fraunhofer - Bioactive Composite Supports Healing of Broken Bones

A broken bone failing to heal represents an enormous burden for patients, which also often leads to further additional surgeries being required. Fraunhofer researchers have worked alongside partners to develop a composite material to be used in the treatment of such non-union cases. The resulting implant (termed scaffold) is designed to significantly improve treatment success rates and speed up...

Breaking Down the $400 Billion Battery Value Chain

As the world transitions away from fossil fuels toward a greener future, the lithium battery industry could grow fivefold by 2030. This shift could create over $400 billion in annual revenue opportunities globally.For this graphic, we partnered with EnergyX to determine how the battery industry could grow by 2030. Exploring the Battery Value ChainThe lithium battery value chain has many links w...

 

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