1. (PDF) McKinsey의 2026년 소비자 트랜드 보고서 : 기술 가속과 비용 압박의 충돌AI 및 소셜 미디어 기반의 구매 여정 재편: Gen Z 소비자의 28%가 생성형 AI 도구를 쇼핑에 활용하고 60%가 검색 상단 AI 개요를 채택함에 따라, 전통적인 SEO 및 검색 광고의 영향력 감축 및 브랜드 통제권 약화 분출.다차원적 웰니스 인식과 헬스 케어의 제품 설계화: 건강 지표 가시화 도구(Smartwatch, CGM) 확산과 GLP-1 의약품 보급으로 가계 식료품 지출이 6% 감소하는 등 소비자의 웰니스 태도에 따른 정밀 세그먼테이션 요구 직면.메모러블 경험 소비 및 리소드풀 컨수머의 부상: 경기 침체 속에...

The consumer is changing fast. Four trends—the tech-driven path to purchase, the health revolution, the experience economy, and the resourceful consumer—will redefine the sector. Will brands keep up?The 2026 Consumer Is Being Rebuilt by AI, Wellness, Experiences, and Value DisciplineMcKinsey’s State of the Consumer 2026 argues that the consumer market is entering a more fragmented and harder-to-control phase. The old playbook—build scale, dominate established channels, and influence shoppers through brand equity and search visibility—is...

Brick is building a devoted user base of phone addicts who want to stop doomscrolling.It’s a gray plastic cube, about 2 inches on each side, lighter than a deck of cards, and it’s here to solve our screen-time crisis.At least, that’s the pitch from the Gen Z founders of Brick. For $60, the device connects to an app that blocks distracting apps on a user’s phone.Users stay “Bricked”—the company’s term for being cut off from digital temptation—until they tap the phone against the cube. Using NFC technology, the physical device connect...

Users had trouble distinguishing real versus projected text.Comparison of a hand pointing at a table top that’s covered in light patterns from a projector. One shows the hand casting a shadow, whereas the other lacks any noticeable shadow underneath.By generating an image that compensates for blurring effects, researchers can use multiple projectors to display a sharp virtual image without shadows [right]. Source images: Takahiro Okamoto, Masaki Takeuchi, et al. augmented reality projection shadow projectorsThis article is part of our exclu...

Valence AI, an emotional intelligence infrastructure company, today announced $5 million in total funding, including a seed round led by Differential Ventures, with participation from Difference Partners, Willowtree Ventures, Change Paradox Ventures, and SRI International.The announcement coincides with the issuance of two U.S. patents on the company's proprietary audio signal processing pipeline, among the only patents ever issued on identifying emotional state from live speech in real-time conversation using deep learning.The company build...

Tesco is handing out thousands of free bowls of strawberries and cream in Wimbledon after transforming an ice cream van into a bespoke Strawberries and Cream Van for tennis fans.As the championships draw crowds to south-west London and summer temperatures rise, the retailer is bringing one of the season’s most familiar traditions directly to spectators and passers-by.The activation will see complimentary portions served from the van from 11am on both event days, while stocks last.Located near Wimbledon station, the Strawberries and Cream Va...

Housing affordability in the United States has taken a sharp turn for the worse in recent years, as home prices surged to historical highs during and after the Covid-19 pandemic and mortgage rates returned to levels last seen in the early 2000s, as the Fed was forced to raise interest rates to fight inflation.It all began with a surge in demand for houses during the Covid-19 pandemic, when many Americans, flush with cash from government stimulus checks, reevaluated their living situation and sought more space amid stay-at-home orders and the...

When a company known for vacuums and hair dryers unveils a concept car at CES, as Dreame did this year, the initial reaction is usually a cynical eye-roll. It feels like a marketing stunt, a desperate grab for headlines in a crowded hall. But sometimes, these seemingly absurd concepts are a window into a company’s soul, a statement about what they believe their core business truly is. Dreame does not think it is in the appliance business; it believes it is in the high-performance robotics and mobility business. The car was not a product pit...

Construction has commenced on Dar al Funoon Abu Dhabi, a performing arts venue designed by Canadian-American architect Frank Gehry before his death, Abu Dhabi's Department of Culture and Tourism has announced.Expected to be completed in 2030, the landmark venue will be located on Saadiyat Island, joining Gehry's Guggenheim Abu Dhabi, which is also under construction.Dar al Funoon Abu Dhabi will host opera, ballet, theatre and other live performances and be one of the final completed buildings designed by the celebrated architect, who passed...