1. (PDF) BCG 보고서 - 2026 응용 AI 지수 : 에이전틱 AI의 가치 창출 공식기업 AI 지출의 폭발적 증액과 IT 부서 밖 확산: 기업의 AI 지출이 전년 대비 2배 증가해 매출의 3.3%를 기록한 가운데, 전체 AI 예산의 80%가 중앙 IT 부서가 아닌 현업 비즈니스 단위에 직접 배정.에이전틱 AI의 급부상과 거버넌스 공백: 2030년까지 기업 AI 가치의 39%를 에이전틱 AI가 창출하고 42%의 기업이 에이전트에 자율 권한을 부여할 계획이나, 핵심 통제 장치를 완비한 기업은 5%에 불과.전략적 명확성과 현업 적용이 결합된 5배의 성과 격차: 전략적 명확성(C-suite 책임, P&L 연동)과 현업 운영...

AI value today comes from strategic clarity and applied AI. Companies that perform well in both dimensions generate five times as much value from AI as companies that don’t.Corporate AI spending has doubled in a year, to 3.3% of revenue, and 80% of it now sits outside the enterprise IT budget.Agentic AI is on track to account for two-fifths of all AI value by 2030, and 42% of companies expect to grant agents autonomy by then. But only 5% of companies have the full set of critical controls in place today.The payoff shows up in every industry...

When Purpose Meets Packaging: How Dove’s ‘Real Beauty Bottles’ Sparked a Global Marketing Debate.When personal care brand Dove and creative agency Ogilvy UK introduced a limited-edition run of body wash containers molded after female body silhouettes, the ambition was clear: take the brand’s long-standing message of body positivity and embed it directly into the physical product. Dubbed the “Real Beauty Bottles,” the lineup featured six distinct shapes—ranging from tall and slender to short and curvaceous—to mirror the natural divers...

The artificial-intelligence giant met with public-market investors Wednesday ahead of its planned IPO next month.Anthropic’s third-quarter revenue rose 45% to $16.8 billion, according to people familiar with the matter.The artificial-intelligence company hosted public-market investors at its San Francisco office on Wednesday ahead of its planned IPO next month.Anthropic is aiming to make its public-market debut next month, though the timing could change.Anthropic’s revenue climbed 45% to $16.8 billion in the third quarter, according to peo...

New products from Apple include the HomeView, an iPad-like device that acts as a hub for other smart home gadgets.Apple has introduced a new generation of smart home products, led by HomeView, an iPad-like device designed to serve as a central control hub for connected household technology.Priced from $299, HomeView features a 7-inch display and facial recognition technology. It can be mounted on a wall or placed on a tabletop, allowing users to manage smart doorbells, thermostats, security cameras and connected locks from a single interface...

Planning System Ensures a Robot’s Flight Path Will Remain Collision-Free. This new method, called “SANDO,” could help disaster-response robots navigate dangerous, unknown environments.MIT researchers have developed an autonomous navigation system that enables uncrewed aerial vehicles (UAVs) to safely navigate unfamiliar environments containing moving obstacles.Called SANDO, short for Safe AutoNomous trajectory planning for Dynamic unknOwn environments, the system calculates efficient flight paths that are mathematically guaranteed to avoi...

The World Economic Forum asked over 1,000 employers which skills matter today and which will grow by 2030.Human Leadership and Agility Emerge as True 'AI-Proof' Skills Amid Automation Shift.A comparative analysis combining data from the World Economic Forum (WEF) and Anthropic’s Economic Index reveals a stark divergence between employer skill expectations and actual artificial intelligence usage, suggesting that traditional core capabilities like analytical thinking are being rapidly outsourced to automated systems.According to the analysis...

KitKat took its famous “Have a break” promise beyond words and turned it into a real-life experience. For decades, Nestlé’s KitKat has encouraged consumers around the world to slow down with its universally recognized tagline, “Have a break, have a KitKat.” In a strategy that bridges the gap between traditional brand messaging and real-world utility, the chocolate brand took its iconic promise literally by transforming outdoor advertisements into actual, functioning physical relaxation zones.Instead of simply asking busy passersby to p...

Neurable One hides 12 EEG sensors inside premium ANC headphones to track focus and fatigue, turning brain activity into real-time biofeedback while still working as an everyday pair of wireless headphones.After a decade of research and partner products, Neurable is finally building the whole package itself. The One is the first product designed, built, and sold entirely by the company, which spun out of a University of Michigan brain-interface research lab in 2015.Twelve EEG sensors are woven directly into the ear pads, seamlessly blending i...