1. 말차는 일시적 유행인가 ? 아니면, 지속 가능한 글로벌 음료 트렌드인가 ?미국 내 소비 현황 및 젊은 층 중심 소비: Statista 조사에 따르면 미국 18~64세 소비자의 절반 이상이 Matcha를 경험해보지 못했으나, 20~30대 젊은 층을 중심으로 정기 소비 비율(9%)이 높게 형성.건강/웰니스 인식 및 커피 대체 니즈: Matcha 선택 이유로 신규 경험(27%)에 이어 건강 및 Wellness(22%)가 꼽혔으며, 카페인 급증이나 위장 장애 없이 지속적인 에너지를 제공하는 특성 덕분에 Coffee 대안(19%)으로 부상.글로벌 음료 시장 내 비중 및 전 세계 차 소비 동향: 글로벌 Tea 시장이 2026년 3,000억...

Is matcha tea just a fad or a long-term alternative in the hot beverage market? A survey by Statista Consumer Insights among 1,000 Americans aged 18 to 64 shows that so far, many have only tried out the Japanese green tea drink or consume it occasionally.Only 9 percent of Americans in their twenties and thirties consume matcha regularly, compared to 8 percent of people in their forties and 4 percent of those between the ages of 50 and 64.Originating in Japan, matcha is a fine powder of green tea leaves that mixed with hot water and beaten wi...

Heytea, Mixue, and others are turning fruit teas, cheese foam, and sub-$10 treats into an alternative to coffee culture.Brooklyn resident Steven Sparling didn’t expect a cup of tea to be worth standing in line for two hours. But a new Heytea location on New York’s Upper East Side convinced him."Once we got in, I realized why there was that big wait," the 51-year-old public-school teacher said while sipping on guava green tea on a recent summer afternoon. "I’m not so much into tea, but I’m getting more into it now."A wave of Chinese tea c...

The global beauty market is expected to grow by 5 percent annually through 2030. But major disruptions are underway, driven by expanding definitions of beauty, fluid shopping behavior, and social commerce.The global beauty landscape is undergoing a profound structural shift as product discovery and purchasing decisions migrate rapidly from traditional retail aisles to digital algorithms, social commerce platforms, and creator-led ecosystems. According to a June 2026 report by McKinsey & Company, titled From aisle to algorithm: The beauty...

The company aims to create physical AI tools for human workers.A mad rush toward humanoid robotics has increasingly given way to an industry-wide reckoning regarding commercial viability, hardware durability, and real-world value. Addressing these pragmatic questions head-on, Walden Robotics emerged from stealth on July 15 with $300 million in funding at a $1.1 billion valuation. A spinout of the Silicon Valley-based Toyota Research Institute (TRI), Walden brings roughly a decade of underlying research and development to the commercial marke...

A flurry of model launches from China's AI sector is rapidly narrowing the gap with Silicon Valley, creating a death zone for anyone without frontier-pushing technology or market-breaking pricing.Alibaba Group Holding Ltd.'s Qwen3.8-Max and Moonshot AI's Kimi K3 have shown performance comparable to US options, sparking questions over the effectiveness of US chip sanctions intended to slow China's tech ascent.China's progress in AI no longer looks like a single-company breakthrough, with a repeatable system for producing models close to the g...

Fuelled by wealth from its tech and pharmaceutical sectors, Hyderabad has attracted brands such as Chanel and Michael Kors to a city long dominated by domestic designers.Growing wealth from the IT and pharmaceutical industries is making the city a retail destination for consumers across Telangana state and the wider South India region.Global luxury brands are beginning to target the city, but limited retail infrastructure means long-established Indian designers still dominate the high-end segment.Young white-collar professionals are also dri...

A “rare” bout of currency appreciation across the region is eating away at profits for exporters.Across almost every corner of Latin America, agricultural and industrial exporters are facing a severe financial squeeze as local currencies rally aggressively against the US dollar. In Colombia, where some of the world’s most coveted coffee grows on the steep slopes of the Andes, the primary threat to the fortunes of local farmers is no longer drought, crop disease, or depressed global commodity prices. Instead, it is an unusually strong loca...

Wheelchairs are supposed to represent independence. Funny thing is, they often begin with the exact opposite.Not the driving part. That’s been solved for years. Electric motors, better batteries, smarter controls—you can find all of that without looking very hard. It’s the first thirty seconds that never get the same attention: **getting into the chair.For plenty of users, that still means waiting. A caregiver. A nurse. A family member who’s busy doing something else. It’s a frustrating little contradiction we’ve somehow accepted: the...