1. (PDF) McKinsey - 2026 글로벌 농가 인사이트: 농업 생성형 AI 확산과 지출 축소농가 수익성 악화에 따른 지출 축소: 농산물 가격 하락과 원가 상승으로 농가 지출 전망이 2024년 대비 24%p 급감한 가운데, 범용 보호제 전환 및 장비 구매 연기 등 비용 절감 기조 확산.낮은 진입 장벽을 무기로 한 생성형 AI의 가속화: 기존 애그테크(Agtech) 확산은 완만한 반면, 생성형 AI는 낮은 초기 비용과 직관적 유용성을 무기로 농가의 17%가 도입하며 빠른 확산세 기록.디지털 탐색과 인적 검증을 결합한 하이브리드 구매: 제품 탐색 및 비교는 디지털 채널(30% 이상)을 활용하고 최종 구매...

Farmers Turn Cautious on Spending as Gen AI Gains Ground in Agriculture.Farmers around the world are becoming more selective about where they invest as falling commodity prices, elevated input costs, extreme weather and geopolitical uncertainty continue to squeeze profitability. At the same time, generative AI is emerging surprisingly quickly as a practical farm-management tool, suggesting that digital adoption in agriculture may increasingly favor technologies that are inexpensive, easy to deploy and immediately useful.McKinsey’s Global Fa...

Dior is expanding beyond traditional beauty and spa treatments into high-end wellness, developing upgraded spas, bespoke retreats, fitness programmes and branded equipment as it competes with luxury hotels and longevity retreats for wealthy, wellness-focused consumers.Dior’s “haute wellness” strategy focuses on premium experiences, including advanced spas, bespoke retreats and branded fitness products.Its 12 global spas provide a platform for entering the rapidly growing $2 trillion wellness market, potentially helping offset weakness in...

Even as their shares got pummeled, companies like Salesforce, Workday show financial strength.Not too long ago, Salesforce and other corporate-software companies were getting punished by investors convinced that their expensive off-the-shelf products would soon be replaced with cheaper AI-concocted versions.That hasn’t happened. It isn’t likely to happen any time soon, either.There was some logic behind the swoon. Shares of Salesforce, which sells software with which companies manage their sales and marketing functions, fell about 30% earl...

System is positioned to become the go-to player in the $163B peptide market still searching for a leader as the FDA expands access to regulated compounds.System, the vertically integrated peptide platform connecting patients with licensed U.S. clinicians and pharmacy-grade compound treatments, today announced $20M in new funding to accelerate its mission of becoming the definitive, trusted name in peptides. Funding comes from Patron Fund, Will Ventures, Vine, Courtside, Daybreak, SV Angel, and RiverPark Ventures. The fresh capital will give...

Self-Driving Tech Could Prevent 580,000 Deaths Every Year.Growing research suggests that autonomous vehicles (AVs) crash significantly less often than human-driven cars and cause fewer injuries. Evidence also shows that advanced driver assistance systems (ADAS) are already reducing crashes, injuries and insurance claims.Automatic emergency braking (AEB) systems that detect pedestrians have been shown by the Insurance Institute for Highway Safety (IIHS) to reduce pedestrian crashes by 27%. A separate IIHS study found that automated braking re...

The S&P 500 media index is set to be the worst-performing sector in 2026 in terms of earnings growth, while the Stoxx Europe 600 media and entertainment benchmark is expected to see no earnings growth this year.Advertising firms are dealing with the threat of artificial intelligence and ever-tighter marketing budgets, with companies like Meta Platforms Inc. and Alphabet Inc.'s Google creating self-serve tools for advertisers.Despite current challenges, ad firms are positioning themselves for a rebound, with companies like Omnicom and Pub...

Zyn is the most popular brand in a growing market for oral nicotine pouches.Philip Morris International is expanding its Zyn nicotine pouch lineup with new strengths and a new higher-moisture product called Zyn Ultra.The company will increase the number of pouches in its 3mg and 6mg Zyn cans to 20, up from the typical 15, during the fourth quarter.The expansion follows an FDA decision allowing Zyn to market itself as less harmful than traditional cigarettes.Philip Morris International PM 0.53%increase; up pointing triangle is beefing up its...

In July, Chinese social media was filled with people mourning AI companions they were about to lose. Users described generative AI chatbots as friends, lovers, family members and sources of emotional support.The companions disappeared or were restricted following new regulations from China’s Cyberspace Administration and other government agencies targeting “anthropomorphic AI interactive services.” Effective July 15, the rules cover AI systems that provide continuous emotional interaction by acting as though they have human personalities,...