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(PDF) Mckinsey - Marketing in the Metaverse

Although widespread adoption of the metaverse may take some time, leading brands are already rewriting the rules of marketing.Talk of the metaverse has been ubiquitous over the past several months.1 In 2021, internet searches for the term increased by 7,200 percent. In December, Facebook rebranded itself as Meta, and CEO Mark Zuckerberg declared his ambition to “help bring the metaverse to lif...

(Paper) Google Imagen : Photorealistic Text-to-Image Diffusion Models with Deep Language Understanding

The AI world is still figuring out how to deal with the amazing show of prowess that is DALL-E 2’s ability to draw/paint/imagine just about anything… but OpenAI isn’t the only one working on something like that. Google Research has rushed to publicize a similar model it’s been working on — which it claims is even better.Imagen (get it?) is a text-to-image diffusion-based generator built on...

(Video) Chipotle's Breakthrough NHL Mixed-Reality Ad

How the Avalanche and its new sponsor assembled a tech-enabled burrito bowl ad.Chipotle quite literally broke the ice on a new kind of ad last week, using mixed reality technology to spring an unexpected surprise on viewers of a Stanley Cup playoff game between the Colorado Avalanche and St. Louis Blues. The stunt, which made it appear a gigantic hand broke through the ice to grab a burrito bow...

Smaller Satellites for Faster Internet - Astranis

A satellite communications company is taking a unique approach to delivering improved broadband speeds.According to a report by Verified Market Research, the Global Satellite Communication market is projected to reach $131.68 billion by 2028, a huge increase from a valuation of $65.68 billion in 2020. One key driver of this growth is the need to deliver faster internet connectivity. San Fran...

Housing Market Boom ‘Is Over’ As New Home Sales Implode

New home sales unexpectedly plunged much more than economists projected—and for the fourth consecutive month—in April, according to data released Tuesday, adding to signs that the once booming housing market could be due for a steep turnaround.About 591,000 new single-family houses were sold last month on a seasonally adjusted annual basis, plunging 16.6% below the March rate of 709,000 and f...

A Metaverse Marathon Promotes Online Diversity and Inclusion

The campaign is part of a brand’s campaign to bring the benefits of physical activity to everyone.Called the Degree Metathon, and billed as the world’s first marathon held in the metaverse, an online race has raised awareness of the need for digital inclusivity. Highlighting the potential of the metaverse to truly reflect the citizens of the world today, deodorant company Degree partnered wit...

The Herman Miller Hiking Backpack

This Herman Miller hiking backpack is something outrightly unique thanks to its niche structure and the hues it comes in.A mention of backpacks doesn’t raise any eyebrows until it is something extraordinary. Penning down this article is one of those instances where we are talking about an ergonomically comfortable backpack that’s not ordinary. This accessory draws inspiration from the Herman...

(PDF) Mckinsey - Redesigning The Design Department

The best corporate design departments are transforming from fortified castles into vibrant town squares.An old warehouse in the trendy part of town. Swipe-card access restricted to designers only. Translucent walls covered with sticky notes. A ludicrously expensive coffee machine.These are just some of the misconceptions and stereotypes about design departments and, even more so, design studios...

Untitled Basquiat Painting Sells for $85 Million at Auction

The 16 foot-wide work was consigned by Japanese e-commerce billionaire Yusaku Maezawa.A 16 foot-wide, 1982 painting by Jean-Michel Basquiat sold for $85 million on Wednesday night at Phillips in New York, yielding a 48% return for its seller, the Japanese e-commerce billionaire Yusaku Maezawa​.Maezawa had purchased Untitled at Christie’s New York in 2016 for $57.3 million, making it, at the t...

 

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