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Influencers Help Brands Build More Personal Consumer Connections

In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms, it can be challenging to establish relationships that feel genuine and personal. And while brand building remains global marketers’ top objective, mass reach channels may not always fit the bill.With a focus on brand building, marketers are continually looking for ways to stay to...

Oriient Raises $11M for Advanced Indoor Positioning Solution

Oriient, A Tel Aviv, Israel-based provider of an advanced indoor positioning solution, raised $11m in Series A funding.The round, which brought total funding raised to date to $16m, was led by OurCrowd, Regal Four (a Beren family venture entity), F2 Venture Capital, NGN Partners, and Future Energy Ventures.The company intends to use the funds to scale implementation to tens of thousands of loca...

(Video) Willow X Outdoor Robot Designed to Help Tend Your Garden

Currently in prototyping, the Willow X outdoor robot features articulating arms to tackle numerous tasks in the garden EEVE.We've already seen a number of attempts to realize a sci-fi vision of the future and put robot helpers in the home to make our lives easier. Belgium-based startup Eeve is also developing a personal robot pal, but Willow X's job is to help you keep your garden tidy.Eeve's p...

WSJ - For Tech Startups, the Party Is Over

Funding is suddenly scarce as venture capital firms grow stingy, forcing young companies to get frugal and focus on breaking even.A dizzying turn in technology-startup investing is undoing the fortunes of founders and investors riding a 13-year bull run.Highflying startups have been grounded, swiftly, by the new climate: layoffs, skeptical investors, an exodus of funds and the prospect of a val...

Apple Adds Systemwide Live Captions as Part of Larger Accessibility Update

Two iPhones and an Apple Watch showcasing Apple's new accessibility features. The iPhone on the left shows the new door detection tool in Magnifier, while the iPhone in the middle and the Watch on the right show the new mirroring feature.Global Accessibility Awareness Day is this Thursday (May 19th) and Apple, like many other companies, is announcing assistive updates in honor of the occasion....

(Patent) IBM Wants to Patent a Method for Generating Power Using an Electronic Cloth

U.S. patent application, US20220149713, discloses a method for generating power using electronic cloth. The method includes generating power from the movement of metal coils, applied as a tattoo to a user’s skin, relative to the cloth containing electronic threads, and transferring the generated power to a device. The figure below depicts the electronic cloth generating power for a smart weara...

Lilly's Tirzepatide Delivered Up to 22.5% Weight Loss in Adults with Obesity

Lilly's tirzepatide delivered up to 22.5% weight loss in adults with obesity or overweight in SURMOUNT-1Participants taking tirzepatide lost up to 52 lb. (24 kg) in this 72-week phase 3 study63% of participants taking tirzepatide 15 mg achieved at least 20% body weight reductions as a key secondary endpointTirzepatide (5 mg, 10 mg, 15 mg) achieved superior weight loss compared to placebo at 72...

Monthly BofA Survey Shows Highest Cash Levels Since 9/11

Bank of America Clients Hoard Cash at Highest Level in Two Decades. Hawkish central banks are now seen as the biggest tail risk.Investors are piling into cash as the outlook for global growth plunges to an all-time low and stagflation worries mount, according to a Bank of America Corp. fund manager survey that points to continued stock market declines.Cash levels among investors hit the highest...

(Video) The Metaverse has the Power to Improve Healthcare, And It has Already Begun

It doesn’t have to be all fun and games in the Metaverse, especially when its best use cases are the ones that need a different reality the most.Thanks to a few companies that have large marketing machines, the word “Metaverse” has become muddled in hype and controversy. While the current use of the coined word might be new to our ears, the technologies that empower it have been around for q...

 

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