What are Millennials and Gen Z Investing In ?
When you think of millennials (born between 1980 and 1995) and Gen Z (born from around 1996 to so...
"Consumer" Trends 32/2077
TREND DATABASE (30,000+ Innovations)
Which Americans are Against The Jab ?
All things being equal, supporters of Donald Trump are 18 percentage points more likely to shun c...
(PDF) BCG - The Surprising Resilience of Emerging-Market Consumers
Although anxiety over health and finances is high, attitudes remain surprisingly resilient. And s...
(PDF) Bain - Helping Consumers Make Healthier Choices
How The Consumer Goods Forum’s Collaboration for Healthier Lives coalition can build on its succ...
Americans Develop a Taste for Dairy and Meat Alternatives
Having long been limited to a handful of mostly soy-based products, plant-based alternatives to d...
Delta Variant Is Spoiling New York’s Wild Summer
London is a cautionary tale about what could come next.Not-So-Hot Time, Bummer in the CityThis wa...
Which Covid-19 Vaccine is The Most Widely Accepted for Internationa...
A patchwork of complicated cross-border travel rules is causing confusion.PERHAPS THE best litmus...
The Most Common Plastic Surgery Procedures Worldwide
According to data from the International Society of Aesthetic Plastic Surgery or ISAPS, some 11.3...
(PDF) Mckinsey - Using Digital Tech to Support Employees’ Mental H...
Poor mental health takes a heavy toll on individuals and businesses. New digital solutions can he...
(Infographic) General Consensus on the New Normal Is a Mix of 'Meh'...
Survey respondents still largely feel overwhelmed and burned out.People are still largely concern...
New Survey Reveals Post-Pandemic Trends
Three-quarters of people said they'll continue to socially distance, even after having a vaccine....
(Paper) Coffee vs Tea vs Soft Drinks : Caffeinated Drink Popularity
Coffee, tea, or soft drinks… How do you get your caffeine fix?It might be the world’s most wide...
Asia's New COVID Waves
The pandemic continues to teach a harsh lesson: optimism is often not just wrong, but fatal. Nikk...
A Third of Americans Deny Human-Caused Climate Change Exists
IN RECENT WEEKS Canada’s west coast and much of America’s Pacific north-west have experienced a...
(PDF) Bain - China Shopper Report 2021 : Inside China's Subtle FMCG...
This is the tenth consecutive year that we have tracked the shopping behaviors of Chinese consume...
(PDF) US and UK Consumer Adoption of Cultivated Meat
Despite growing evidence of the environmental and public health threats posed by today’s intensi...
Almost 75% of BNPL Users in the US are Gen Z or Millennials
More than 45 million people ages 14 and older in the US will use buy now, pay later (BNPL) servic...
(PDF) Pew - Gen Z, Millennials Stand Out for Climate Change Activism
Majorities of Americans support array of measures to address climate change but stop short of ful...
(PDF) Piper Sandler - Taking Stocks with Teens - Semi-Annual Genera...
Overall teen “self-reported” spending increased slightly to $2,165 per year; seeing emergence o...
(Infographic) Mckinsey - Sweating for The Fitness Consumer
Fitness customers’ habits have evolved during the COVID-19 pandemic, offering fitness-industry p...
(Infographic) How Media Consumption Evolved Throughout COVID-19
Media consumption spiked in the early days of the COVID-19 outbreak as Americans actively sought...
Some Pandemic Hobbies Stuck Around Longer Than Others
This week British bicycle retailer Halfords warned that it expected the "global bike shortage" to...
(PDF) PwC - June 2021 Global Consumer Insights Pulse Survey
During the pandemic, consumers had to pivot and adopt new habits. Business leaders wondered at th...
(Infographic) LGBTQ+ Consumers Look for Genuine Brand Support That...
More than 60% say their retail habits and preferences have changed since last year.Nearly 40% of...
Tattoos Remain Taboo in Korea
An inked-up member of K-Pop boy group BTS has revived a discussion about tattoos, the taboos and...
(PDF) Essential Facts About the Video Game Industry
Video games impact people’s lives in meaningful ways beyond the intrinsic joy of play. The ESA’...
(PDF) Deloitte - 2021 Connectivity and Mobile Trends Survey
Before COVID-19, the average home was already crowded with tech, entertainment, and digital servi...
(PDF) Mckinsey - What makes Asia−Pacific’s Generation Z different?
Gen Zers in the Asia–Pacific region aren’t like their older siblings. Here is what you need to...
(PDF) BCG - Innovation Without Borders
The Power of Human Migration in the 21st Century.This report is the first in a series that explor...
Remote Workers Reluctant to Return to the Workplace
As Apple is kicking off its annual Worldwide Developers Conference (WWDC) on Monday, the company...
(Infographic) Cooped-Up Consumers Are Chomping at the Bit to Experi...
Forty-nine percent of music fans say they plan to return to experiential events within a month of...
(PDF) The Next Great Disruption Is Hybrid Work - Are We Ready ?
41% of workers globally are thinking about handing in their notice, according to a new Microsoft...
