(PDF) BCG - Mindshare Matters. Now Marketers Can Measure It.
[Business]
2024/06/17 09:08
Companies that build brand value generate significantly higher sales and shareholder returns than those that don’t. But most marketers aren’t generating these returns because they are unable to effectively demonstrate the direct impact of their brand investment.Brand strength is correlated with “mindshare.” The more closely a customer associates their needs with your offering, the greater t...
Luxury Prices in Spotlight as Chanel Enters New Chapter
[Business]
2024/06/17 09:07
The departure of Chanel's top designer early Thursday sent ripples across the $1.62 trillion luxury goods industry at a time when all the major global players are at a crossroads.The playbook at the world's top fashion labels like privately owned Chanel and LVMH-owned (LVMH.PA), opens new tab Louis Vuitton and Dior has been to heavily market new styles from their high-profile designers while si...
Le Creuset is Releasing a Limited Pokémon Collection in July
[Product]
2024/06/17 09:06
The most difficult Pokémon to catch could be on Le Creuset’s new cookware line.Now here’s a collab no one saw coming. Le Creuset, the French-Belgian cookware brand, has partnered with Pokémon for a pocket monster-themed line of bowls, plates, mugs, and cooking pots.The cookware collection will include familiar Le Creuset products updated with Pokémon iconography, like a yellow cast-iron Co...
How Bad is The Housing Market Recession ? Existing Home Sales are Back to 1978 Levels
[Investing]
2024/06/17 09:05
While U.S. home prices have held stable since mortgage rates spiked, existing home sales are a very different story. Here’s why.Want more stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the free, daily ResiClub newsletter.The recession in the U.S. market for existing homes has been so deep that April sales were back to late-’70s levels—despite the population growth since t...
This Pedal-Powered Exerciser is Your Portable Power Bank
[Design]
2024/06/17 09:04
We are living in a vulnerable world where a disaster can strike at any time, without the slightest warning. While power outages as a result of damage to equipment, failure at the end of the provider, or some fault at home are common; outages because of disasters are still rare. In spite of this, governments globally are advising citizens to take simple steps to prepare for power emergencies. To...
Music Mixer Concept Uses Generative AI to Help You Create Music
[Design]
2024/06/17 09:03
I have a lot of respect for those people who can create music on their own, especially ones that are able to produce earworm-y pop riffs. Sometimes I’ve thought about studying how to create and mix music especially now that there are equipment, apps and websites where you can do that, but you need to study a lot of things before you can actually use them. Sometimes I think, can’t I just have...
(PDF) BCG - The Future of the Natural Diamond Industry
[Business]
2024/06/14 09:10
The natural diamond industry navigated a challenging 2023. This followed a dynamic five years that saw greater demand for lab-grown diamonds (LGDs), disruption from the COVID-19 pandemic, the catch-up effect following the easing of restrictions, and fluctuations in stock levels across the value chain. Demand conditions remain uncertain in the short term.In this context, a report by BCG examines...
OpenAI Doubles Annualized Revenue to $3.4 Billion
[Investing]
2024/06/14 09:09
OpenAI is Reportedly Making Bank Amid the AI RevolutionA new report sheds light on the company's revenue. Plus, what to know about the possible terms of the deal between OpenAI and Apple.OpenAI's ChatGPT was already one of the best-known AI brands amid the surge of artificial intelligence tech coming from Google, Microsoft, and others, but its role as market leader may have been cemented this w...
Sword Health Raises $130M And Its Valuation Soars to $3B
[Investing]
2024/06/14 09:08
Sword Health, an AI-powered virtual physical therapy startup, has raised $30 million and let employees sell $100 million worth of equity to new and existing investors, including Khosla Ventures. The round brings the nine-year-old company’s valuation to $3 billion, a 50% increase from the $2 billion value it garnered in its Series D in November 2021.The company initially set out to just do the...
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