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TRENDBIRD (What's the Next Big Thing ?)는 분야별 전문가들이 큐레이션한 글로벌 시장의 핵심 트렌드를 실시간으로 제공하여 미래 사업기회를 적시에 포착하도록 조력하는 "Global Trend Sensing & Market Intelligence"서비스로 800여 개의 글로벌 기업들이 19년간 채택하고 재계약률이 85%를 상회하는 높은 신뢰도의 전략 파트너입니다.

1.고객 가치 : 향후 2-3년간 시장을 주도할 것으로 전망되는 혁신 기술과 신사업 아이템에 대한 전망을 전문가 큐레이션으로 제공하여,, 급변하는 시장 환경에서 경쟁 우위를 확보할 수 있습니다.
2.경쟁 우위 : 구체적 사례 중심의 트렌드 분석, 실시간 글로벌 시장 동향, 글로벌 전문가 정보 네트워크, 기업 맞춤형 서비스 제공을 통해 혁신적인 비즈니스 발굴을 지원합니다.
3.주요 고객 : 국내에서는 삼성, SK, 현대, LG, 한화 그룹 등 800여개 글로벌 선도 기업의 CEO/경영진 및 미래전략/신사업, R&D/선행 기술연구소, AI 전략/기술, 마케팅/디자인, UX/CX센터, CVC 등 신사업 및 신기술 발굴에 활용 중입니다.


* (매일경제 기사) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 "Top 10 Emerging Trends" 발표

 

(PDF) BCG - Mindshare Matters. Now Marketers Can Measure It.

Companies that build brand value generate significantly higher sales and shareholder returns than those that don’t. But most marketers aren’t generating these returns because they are unable to effectively demonstrate the direct impact of their brand investment.Brand strength is correlated with “mindshare.” The more closely a customer associates their needs with your offering, the greater t...

Luxury Prices in Spotlight as Chanel Enters New Chapter

The departure of Chanel's top designer early Thursday sent ripples across the $1.62 trillion luxury goods industry at a time when all the major global players are at a crossroads.The playbook at the world's top fashion labels like privately owned Chanel and LVMH-owned (LVMH.PA), opens new tab Louis Vuitton and Dior has been to heavily market new styles from their high-profile designers while si...

Le Creuset is Releasing a Limited Pokémon Collection in July

The most difficult Pokémon to catch could be on Le Creuset’s new cookware line.Now here’s a collab no one saw coming. Le Creuset, the French-Belgian cookware brand, has partnered with Pokémon for a pocket monster-themed line of bowls, plates, mugs, and cooking pots.The cookware collection will include familiar Le Creuset products updated with Pokémon iconography, like a yellow cast-iron Co...

How Bad is The Housing Market Recession ? Existing Home Sales are Back to 1978 Levels

While U.S. home prices have held stable since mortgage rates spiked, existing home sales are a very different story. Here’s why.Want more stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the free, daily ResiClub newsletter.The recession in the U.S. market for existing homes has been so deep that April sales were back to late-’70s levels—despite the population growth since t...

This Pedal-Powered Exerciser is Your Portable Power Bank

We are living in a vulnerable world where a disaster can strike at any time, without the slightest warning. While power outages as a result of damage to equipment, failure at the end of the provider, or some fault at home are common; outages because of disasters are still rare. In spite of this, governments globally are advising citizens to take simple steps to prepare for power emergencies. To...

Music Mixer Concept Uses Generative AI to Help You Create Music

I have a lot of respect for those people who can create music on their own, especially ones that are able to produce earworm-y pop riffs. Sometimes I’ve thought about studying how to create and mix music especially now that there are equipment, apps and websites where you can do that, but you need to study a lot of things before you can actually use them. Sometimes I think, can’t I just have...

(PDF) BCG - The Future of the Natural Diamond Industry

The natural diamond industry navigated a challenging 2023. This followed a dynamic five years that saw greater demand for lab-grown diamonds (LGDs), disruption from the COVID-19 pandemic, the catch-up effect following the easing of restrictions, and fluctuations in stock levels across the value chain. Demand conditions remain uncertain in the short term.In this context, a report by BCG examines...

OpenAI Doubles Annualized Revenue to $3.4 Billion

OpenAI is Reportedly Making Bank Amid the AI RevolutionA new report sheds light on the company's revenue. Plus, what to know about the possible terms of the deal between OpenAI and Apple.OpenAI's ChatGPT was already one of the best-known AI brands amid the surge of artificial intelligence tech coming from Google, Microsoft, and others, but its role as market leader may have been cemented this w...

Sword Health Raises $130M And Its Valuation Soars to $3B

Sword Health, an AI-powered virtual physical therapy startup, has raised $30 million and let employees sell $100 million worth of equity to new and existing investors, including Khosla Ventures. The round brings the nine-year-old company’s valuation to $3 billion, a 50% increase from the $2 billion value it garnered in its Series D in November 2021.The company initially set out to just do the...

 

  Emerging Trends & Future Opportunities


 
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■ 언론 보도 기사 

(매일경제) 글로벌 트렌드 센싱 서비스 트렌드버드, 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표

(중앙일보) 트렌드버드, '2026년의  Annual Trend Report와 10대  이머징 트렌드' 발표

(전자신문) 트렌드버드(Trendbird), 2026년의 비즈니스 판도를 바꿀 10대 이머징 트렌드 발표


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( Trendbird Premium Membership 서비스에 관심있으신 기업/기관 담당자분들께서는 service@trendbird.biz로 본인이 소속된 조직명과 부서명, 직책 및 연락처를 기입하신 후 이메일을 보내주시면, Trendbird Premium Membership 서비스 소개 자료를 발송해 드리도록 하겠습니다.)