OpenAI Still has a Governance Problem
Remaining under the control of a non-profit board does not negate the risks of increasingly auton...
"Consumer" Trends 32/1959
TREND DATABASE (30,000+ Innovations)
Bain - Understanding the 5 Types of AI Consumers
While many still hesitate over trust and security, early adopters are already shaping the future...
Clothing & Shoes Are the Most Returned Online Purchases
One of the biggest challenges for online retailers is to keep return rates as low as possible. Th...
(Infographic) The World’s Top Universities Outside of the U.S.
Outside of the U.S., the UK has the next most top-100 universities (12) in the world, led by Oxfo...
Top 10 Generative Artificial Intelligence Job Titles : Rise of the...
Growth in GenAI roles over the past year has been driven by consultants who are likely intended t...
Gen Z x AI : Consciousness, Careers, and Chatbot Confessions
Gen Z has embraced AI, and for good reason—it can fuel our creativity, take on tedious tasks, an...
(PDF) Microsoft - Work Trend Index Annual Report 2025
Intelligence on tap will rewire business. Every leader needs a new blueprint.We are entering a ne...
(PDF) Mckinsey - The US Retirement Industry at a Crossroads
Fee compression and other factors are squeezing retirement solutions providers’ profitability, b...
(Paper) The Shifting Influence : Comparing AI Tools and Human Influ...
This study investigates the evolving role of artificial intelligence (AI) in consumer decision-ma...
(PDF) Retail Therapy 2.0: Emotional discovery is The Next Click
The Spark of Discovery : Reigniting The Emotion of EcommerceOnce a Saturday ritual on the high st...
U.S. Brands Beware : Anti-American Sentiment Is Rising Sharply Amon...
Is anti-American sentiment putting consumers off buying U.S. brands? According to a recent report...
Heavy ChatGPT Users Tend to be More Lonely, Suggests Research
Studies show those who engage emotionally with bot rely on it more and have fewer real-life relat...
BCG - Air Travel Demand Outlook 2025 : Steady Growth Despite Supply...
After 6.5% growth in air travel in 2024, airlines should see similar growth in 2025, although man...
(PDF) BCG - It’s Time for Marketers to Move Beyond the Linear Funnel
Marketers must plan their media buys based on what truly drives influence, and they must lean int...
U.S. Electric Vehicle Interest Steady at Lower 2024 Level
Groups that once were biggest fans of EVs like Tesla show steepest decline in wanting to own one...
HBR - How People Are Really Using Gen AI in 2025
Since then, the hype around AI, gen AI, and large language models (LLMs) has only amplified. User...
Gen Z is Still Anxiously Using AI
How young Americans say AI makes them feel.Share who agree or strongly agree; Survey of 3,465 peo...
(Infographic) The World’s Most Visited Websites by Time Spent Per...
On average, people spent 20m 47s on YouTube per visit, the highest amount of time across the top...
Is Ozempic Really the Reason Americans Are Snacking Less ?
Food companies’ snack offerings are suffering as economic pressures combine with demand for heal...
(PDF) YouGov - America's Most Persuasive Brands : 2025 Rankings
The ultimate goal of virtually every company is to turn consumers into long-term customers. Brand...
(PDF) Mckinsey - What Buyers Are Saying About The Luxury-Car Experi...
How does the reality of owning a luxury car match the dream? A new McKinsey survey sheds light on...
Survey Shows Just How Insanely Strong Amazon’s Brand is with Ameri...
A whopping 80% would consider purchasing from Amazon.When it comes to a brand’s place in the Ame...
Big Thing : Search Slows
A sizable slowdown in traffic referrals from traditional search engines is unlikely to be offset...
US Consumers Are Panicking Over Reignited Inflation
The Trump administration’s continuing barrage of tariff threats, as well as the Republican presi...
(Infographic) J.D. Power - The Most Reliable Car Brands in 2025
Countries can select their national animals to represent either their heritage or natural biodive...
(PDF) Dentsu - The Gen Z Effect : Shaping the Year of Impact 2025
Dentsu has launched its latest thought leadership report, The Gen Z Effect: Shaping the Year of I...
(PDF) Mckinsey - Engaging The Evolving US Healthcare Consumer
US consumers have become more active in their healthcare decisions and are seeking engagement fro...
(PDF) RIAA 2024 Year-End Revenue Report
A record 100 million Americans now pay for a music subscription. RIAA 2024 Year-End Revenue Repor...
Gen Z is Changing The Way America Drinks Coffee
Younger coffee drinkers are turning to cold brews, instant options, and lots of creamer.If you wa...
(Infographic) What KInd of Data Do AI Chatbots Collect ?
Google’s Gemini Tops List of AI Chatbots Collecting the Most User Data.AI chatbots are everywher...
(PDF) BoA Report - Gen Z : A New Economic Force
Despite strong wage growth, high cost of living is weighing on Gen Z, prompting them to spend twi...
How Influential Are the Influencers? It’s Complicated
The influence of influencers when it comes to commerce may be a bit overstated.In fact, as PYMNTS...
