(Infographic) 10 Takeaways from Our 2024 Sustainability Survey of C...
We asked nearly 19,000 consumers globally about their efforts to live a sustainable lifestyle. He...
"Consumer" Trends 32/1959
TREND DATABASE (30,000+ Innovations)
Foreign Workers : Korea Playing Catch-up
Affected by demographic change, both South Korea and Japan are in need of foreign workers. Each c...
Summer of 204 Was The Hottest on Record
If you’ve spent the last few months trying to beat the heat — investing in air con units, slath...
(Infographic) Live Streaming Revolution : From Niche To Mainstream...
Over the last couple of years, there has been a significant change in the live streaming sector,...
(PDF) Mckinsey - What Employees Say Matters Most to Motivate Perfor...
A survey of over 1,000 employees creates a data-backed view of what motivates employees to perfor...
(PDF) Mckinsey - Help Wanted : Charting The Challenge of Tight Labo...
For almost two decades, labor markets across advanced economies have tightened—and the trend is...
Is Tennis a Sport for the Wealthy ?
Tennis has long been associated with wealth and privilege, a reputation that dates back to its or...
(PDF) BCG - Put On Your Running Shoes - Future of Consumer Intellig...
Focus groups, surveys, segmentations, customer journey maps, customer data platforms, data append...
Affordable Luxury ? Chocolate Charms China’s Gen Z
Is China’s high-end chocolate market set to flourish, as more brands like Louis Vuitton and Godi...
U.S. Home Prices Continue To Climb
Throughout the crises of recent years, U.S. home prices have continued to climb. While the corona...
Korean Americans are Much More Likely Than People in South Korea to...
When it comes to religion, Korean Americans are very different from South Koreans, according to a...
Countries That Use ChatGPT the Most
It’s been almost two full years since OpenAI released ChatGPT, helping kickstart the generative...
(PDF) IFPI - Engaging with Music 2023 Report
IFPI's landmark Engaging with Music 2023 report provides insight to the music industry from the p...
Americans Spent $8 Billion on Plant-Based Foods in 2023
Having long been limited to a handful of mostly soy-based products, plant-based alternatives to d...
Gallup - Alcohol Consumption Increasingly Viewed as Unhealthy in U.S.
A new Gallup poll finds that 65% of 18 to 34-year-olds now believe moderate drinking is harmful.A...
(Infographic) The 4 Dimensions of Educator Wellness
Educator wellness is more than buzzwords. Living a well-balanced and fully engaged life is essent...
What Are the Most Popular Phone Brands in the U.S. ?
In 2023, 40 percent of the 1.2 billion smartphones shipped worldwide were produced by either Appl...
(PDF) Pew - The Experiences of U.S. Adults Who Don’t Have Children
57% of adults under 50 who say they’re unlikely to ever have kids say a major reason is they jus...
(Infographic) How Have the Top 25 Most Popular College Majors Chang...
There is a world of college majors to choose from in topics that range from broad to obscure. Ove...
(Infographic) Athletes with the Most Olympic Medals
While athletes compete in the Paris Olympics for gold medals and records, one title is still far...
The Younger The Traveler, The More International
According to the 2024 state of tourism and hospitality report by McKinsey, Millenials are traveli...
(PDF) Mckinsey - How European Consumers Perceive Electric Vehicles
As the electric-vehicle market continues to grow in Europe, customer expectations are also evolvi...
Half of US Mobile Gamers Spend More Than $50 on Games Each Year
50% of adult US mobile gamers spend between $1 and $50 per year on mobile games, according to an...
Gen Z Uses Grocery Subscriptions 133% More Than Gen X
As online grocery subscriptions gain in popularity, Generation Z is leading the charge by a consi...
(PDF) Deloitte - Back-to-School Survey 2024
In our 17th annual back-to-school survey, families are caught in a balancing act as they prepare...
BCG - The Six Types of Medical Aesthetics Consumers
The cost of living is rising in many developed markets, but there is one area where consumers are...
Kids are More Likely Than Adults to Have Access to Most Common Cons...
Adults worldwide have access to smartphones at a higher rate (98%) than children do (90%), per De...
The Great Wealth Migration
This year is shaping up to be a watershed moment in the global migration of wealth. As the world...
Buying Meds Online
A new report by Vice News has revealed that since the overturning of Roe v. Wade, more people are...
Pew - About 3 in 10 Americans Would Seriously Consider Buying An El...
A new Pew Research Center survey finds that only about three-in-ten Americans say they would very...
Which Countries Eat the Most Instant Noodles ?
The world collectively consumed 120 billion instant noodle servings in 2023. But which countries...
Gen Z Gamer Study : Spending Habits, Creators, Bitcoin Rewards
ZBD surveyed 2,000 U.S. gamers aged 18-25 on the gaming habits, attitude towards creators and ope...
